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Work Background
ENTRETENIMIENTO EDUCATIVO INFANTIL SAPIDirectora general
Jul. 2022 - Sep. 2024Miguel Hidalgo, CDMX, Ciudad de México, MéxicoHands on leader for business development and operation, controlling 3 parks in different cities and 25 persons in staff each. - Managing HR, Legal, Admin, marketing and operational strategy and implementation at all times, supported by consultants and local employees
- Preparing and delivering regular status reports to Stakeholders, including strategic development, budget management and financial reports
- Managing projects for new locations, from business presentation to planning, building and delivery of a fully operational park.
ITESM CEMProfessor
Aug. 2014MéxicoProfessor at the Business School, 100% english. Consistently achieves “Excellent Teacher” recognition (9.5/10). Led Organization linked research / strategic projects: - The Perfect Instagram Profile, for Coca-Cola FEMSA
- Digital Brand Transformation, for World Boxing Council
- Street Channel Development, for Unilever México
- Awarded Coach at Mejores Empresas Mexicanas with Deloitte and Citibanamex
The Clorox CompanyMarketing Manager
Jan. 2007 - Sep. 2012MéxicoSuccessful Leader for Strategic Business Development, including - Creating demand forecasts and accelerated launch plans for strategic innovation pipeline opportunities, driven by local market needs/trends
- Identifying new business opportunities in adjacent categories and new channels; based on deep understanding of the consumer, and competitive environment
- Adapting and implementing communication and media strategy in Mexico, in total consistency with consumers and brand equity - Ensuring sales and financial goals were consistently met, P&L accountability
NestléBrand Manager Sr.
Sep. 2003 - Jan. 2007MéxicoRecognized local and global Strategic Brand Manager - Development of marketing research for consumer psychographic profiling and targeting and evolution; as well as continuous environmental changes
- Innovation pipeline development and implementation, based on deep consumer and shopper understanding and prediction of trends
- Development and implementation of communication and media strategy, ensuring consistency and relevance with consumers and global brand equity; - Brand champion across categories, led efforts to ensure all brand communications and innovations were in full alignment with global strategic guidelines
- P&L accountability, ensuring sales and financial goals were consistently met.
Industrias H24 S.A. de C.VMarketing Manager
Feb. 1999 - Jul. 2002MéxicoLeader for the renovation and relaunching of 9 brands in over 20 years, in 4 different categories, including of customer specific launch plans and execution
- Planning and execution of communication strategy for live media interventions
- Responsibility of 200 in-store personnel, including logistics, and HR related issues, supervising the in-store execution and control.
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