ArkeaBio™Head of Marketing
Mar. 2023 - Nov. 2024Boston, Massachusetts, United StatesDeveloped and executed comprehensive, data-driven marketing strategies to position ArkeaBio as a global leader in sustainable agricultural innovation, elevate brand visibility, and achieve investment and partnership targets. Designed integrated marketing plans aligned with organizational objectives to drive market leadership and competitive differentiation. Oversaw all aspects of marketing, including brand management, demand generation, digital marketing, content strategy, public relations, product marketing, and customer engagement. Directed multi-channel campaigns across digital, social, and traditional media, leveraging analytics to optimize performance, maximize ROI, and deliver impactful storytelling. Fostered a culture of collaboration by cultivating strong relationships with vendors, industry partners, and stakeholders to expand market reach and capitalize on strategic opportunities. Represented ArkeaBio at industry conferences and events to amplify brand recognition, establish thought leadership, and drive business development. Conducted extensive market research and competitive analysis to identify trends, uncover growth opportunities, and refine strategies. Collaborated with business development, science product development, and operations teams to align marketing initiatives, optimize budgets, and ensure seamless execution. Implemented and managed marketing automation platforms, CRM systems, design tools, and video production workflows to enhance efficiency, scalability, and execution quality. Monitored ambitious marketing KPIs, adapting strategies based on insights to exceed objectives. Championed best practices and cutting-edge technologies to maintain a competitive edge. Successfully guided ArkeaBio from seed funding through Series A, laying a foundation for scalable, sustainable growth. Delivered transformative outcomes, positioning the company as an industry innovator and driving brand distinction and measurable impact in the industry.