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Work Background
Our Place NHMember, Board of Directors
May. 2023 - Jan. 2024Our Place NH is on a mission to provide residential options, services, and support for adults with developmental disabilities and is dedicated to fostering growth and independence through vocational, social, and recreational opportunities.
ArkeaBio™Head of Marketing
Mar. 2023 - Nov. 2024Boston, Massachusetts, United StatesDeveloped and executed comprehensive, data-driven marketing strategies to position ArkeaBio as a global leader in sustainable agricultural innovation, elevate brand visibility, and achieve investment and partnership targets. Designed integrated marketing plans aligned with organizational objectives to drive market leadership and competitive differentiation. Oversaw all aspects of marketing, including brand management, demand generation, digital marketing, content strategy, public relations, product marketing, and customer engagement. Directed multi-channel campaigns across digital, social, and traditional media, leveraging analytics to optimize performance, maximize ROI, and deliver impactful storytelling. Fostered a culture of collaboration by cultivating strong relationships with vendors, industry partners, and stakeholders to expand market reach and capitalize on strategic opportunities. Represented ArkeaBio at industry conferences and events to amplify brand recognition, establish thought leadership, and drive business development. Conducted extensive market research and competitive analysis to identify trends, uncover growth opportunities, and refine strategies. Collaborated with business development, science product development, and operations teams to align marketing initiatives, optimize budgets, and ensure seamless execution. Implemented and managed marketing automation platforms, CRM systems, design tools, and video production workflows to enhance efficiency, scalability, and execution quality. Monitored ambitious marketing KPIs, adapting strategies based on insights to exceed objectives. Championed best practices and cutting-edge technologies to maintain a competitive edge. Successfully guided ArkeaBio from seed funding through Series A, laying a foundation for scalable, sustainable growth. Delivered transformative outcomes, positioning the company as an industry innovator and driving brand distinction and measurable impact in the industry.
Pharmaceutical Strategies Group - PSGDirector, Product Marketing
May. 2022 - Nov. 2022Dallas, Texas, United StatesTransitioning focus to acquire firsthand product experience and enhance my portfolio, I took charge of steering the strategic, technical, and creative aspects of branding, marketing, and engineering for the company's flagship SaaS offering. My multifaceted role encompassed conducting extensive market research to glean insights into customer preferences, industry dynamics, and competitor landscapes. I refined product positioning and messaging, collaborated cross-functionally to devise and execute go-to-market strategies for feature updates, and determined optimal pricing and marketing channels to drive product adoption. In close collaboration with the sales team, I equipped them with compelling product presentations, case studies, and sales guides. Moreover, I conducted comprehensive product training sessions to ensure a thorough understanding of the segmented features and benefits among all employees. Crafting product-specific collateral, website content, abstracts, white papers, blog posts, videos, and webinar transcripts, I generated leads and facilitated customer education. Establishing a robust rapport with existing and potential clients, I initiated the formation of the company's inaugural Customer Advisory Board. This platform enabled us to gather invaluable feedback, understand evolving customer needs, and cultivate compelling case studies and testimonials that underscored the product's value and success.
AbiomedManager, Marketing Communications
Sep. 2021 - Apr. 2022Danvers, Massachusetts, United StatesRecruited by a former colleague, I assumed leadership of an internal team of seasoned professionals and a vast network of external vendors. Collaborating closely with key stakeholders, I orchestrated the implementation of strategies geared towards product promotion, brand elevation, and audience engagement. In tandem with the business development team, I aligned branding and content messaging across digital campaigns, sales materials, and media relations, ensuring consistent and impactful positioning. Introducing fresh creative approaches tailored to distinct audiences, I drove innovation in our marketing endeavors. I maintained a vigilant eye on the performance of our initiatives, diligently tracking and analyzing metrics such as website traffic, social media engagement, lead generation, and conversion rates. Regularly reporting on KPIs, I provided actionable insights to optimize our marketing communication strategies in response to evolving data and consumer trends.
Straumann GroupHead, Events + Education
Nov. 2020 - Sep. 2021Andover, Massachusetts, United StatesFollowing my tenure with NxStage Medical, Inc./Fresenius Medical Care, I transitioned into the dynamic realm of hybrid events within the Dental Implant sector, a move prompted by the imperative to optimize live and virtual educational experiences amidst the challenges posed by the global COVID-19 pandemic. In this capacity, I established new benchmarks and implemented industry-leading practices to ensure the seamless planning and execution of Professional Education programs, adhering to regulatory standards, budgetary constraints, and uncompromising quality standards. Collaborating closely with KOLs and Centers of Excellence, I devised comprehensive training program curricula aimed at fostering product utilization and driving adoption. With an unwavering commitment to maintaining expertise in company products, procedures, and industry trends, I remained abreast of the latest developments in relevant literature and clinical research. Employing a blend of creativity and data-driven insights, I conceptualized and implemented multi-channel learning initiatives, strategically positioning our offerings as the premier educational resource within the dental implant community. Through these efforts, I cultivated a thriving ecosystem wherein existing and prospective customers could receive top-tier training from renowned SMEs.
Fresenius Medical Care North AmericaHead, Marketing, Events + Trade Shows
Mar. 2019 - Nov. 2020Waltham, Massachusetts, United StatesIn February 2019, Fresenius Medical Care finalized its acquisition of NxStage Medical, Inc. Amidst the significant transformations within the corporate landscape, I emerged as the sole remaining member, subsequently earning a promotion to lead the Marketing, Events + Trade Shows Team at FMC. Serving as a pivotal liaison between executives and marketing teams, my responsibilities encompassed the comprehensive oversight of corporate trade shows and events, spanning strategic planning, vendor coordination, logistics management, and ROI analysis. In this capacity, I collaborated closely with executives and marketers from over a dozen distinct business units to orchestrate impactful events tailored to key audiences. From budget allocation and resource optimization to meticulous vendor selection and venue preparation, I spearheaded organizational innovation by reimagining the attendee experience, transforming events into interactive platforms that engaged participants rather than mere spectators. Beyond event strategy, I spearheaded internal efficiency initiatives to enhance operational effectiveness.
NxStage Medical, Inc.Global Senior Manager, Marketing, Events + Trade Shows
Oct. 2016 - Mar. 2019Lawrence, MAOverseeing global marketing and event initiatives, I meticulously strategized and executed all events and trade shows across four business units, alongside our annual global sales gathering. Whether orchestrating regional or national events, my forte lay in crafting inventive, immersive, and cost-effective experiences aimed at driving sales, amplifying brand visibility, and fostering meaningful connections with clients, partners, and customers. Harnessing my knack for cost optimization and operational efficiency, I leveraged ROI metrics to evaluate performance and employed analytical tools to track lead generation, customer acquisitions, and attrition rates. Additionally, I provided regular counsel to our executive team on matters of event budget allocation, participation metrics, venue selection, and interactive booth strategies, seamlessly intertwining operational logistics with strategic insights to identify avenues for business expansion. At the helm of event leadership, I exercised close supervision over staffing, vendor relationships, booth aesthetics, and the development of both print and digital promotional materials, ensuring the seamless execution of our marketing endeavors.
NxStage Medical, Inc.Global Manager, Marketing Communications
Jul. 2013 - Oct. 2016Lawrence, MAAfter collaborating extensively with the Marketing Team during my time in Legal, I was approached for an internal transition. Here, I was fortunate to lead the strategic development and execution of comprehensive communication initiatives to drive brand awareness, engagement, and loyalty across international markets. My role encompassed overseeing the planning, implementation, and optimization of integrated marketing communication strategies that resonated with diverse audiences while aligning with organizational goals. Drawing upon my expertise in both traditional and digital marketing channels, I spearheaded campaigns that effectively reached target demographics, drove lead generation, and enhanced customer acquisition efforts. Collaborating closely with cross-functional teams and external partners, I guided the creation of compelling content across various platforms, including websites, social media, e-mail, and multimedia channels. My proficiency in data analysis became instrumental for measuring campaign performance metrics and leveraging insights to refine strategies and enhance effectiveness. Additionally, I served as a key liaison between regional marketing teams, ensuring consistency in messaging and branding while cultivating an environment of teamwork and creativity.
NxStage Medical, Inc.Corporate Paralegal
Apr. 2012 - Jul. 2013Lawrence, MAWorking with a leading international provider of advanced medical equipment, I produced and maintained critical physical and electronic documentation of key compliance, regulatory, training, funding, and research domains. My thorough and detail-oriented approach ensured flawless compliance and regulatory standards, as well as effective and internal and external communications initiatives. Drawing on my expertise as a paralegal and my experience communicating key messaging to diverse stakeholders, I was personally responsible for multiple mission-critical tasks including allocating research and education grants, maintaining an organizational chart of 35+ subsidiaries, filing SEC paperwork, and working closely with General Counsel to ensure clarity and accuracy in all relevant materials. From managing press releases and communications with investors, to personally overseeing contract and vendor agreements with a range of external audiences, I developed the focus and vigilance required to achieve and maintain impeccable standards company-wide.
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