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Work Background
XenonLab.AIDigital Marketing Consultant - Board of Advisors
Aug. 2024San Diego, California, United StatesProvide guidance on AI in the digital space for XenonLab.ai - an innovative platform that delivers precise recommendations for businesses to enhance key performance areas, including conversion, engagement, retention, upsell, and referrals. 🤖
Phoenix Rising Marketing & Entertainment, LLCDigital Marketing Consultant
Jul. 2024San Diego, California, United States🔥 Innovate. Elevate. Generate 🔥 Phoenix Rising Marketing & Entertainment offers creative digital marketing consulting for small businesses, nonprofits, and entertainment brands. By combining deep industry experience with fresh, data-informed strategies, we help clients boost revenue, increase engagement, and tackle complex challenges. 🌱 Current focus includes expanding expertise in AI and executive leadership via consulting and ongoing education, while pursuing contract and full-time roles. 🎭 Talent Representation: "Bitty" Calozzi
🛍️ SMB & eCommerce: Dia del Cafe, Jungle Relics
🎙️ Podcast: Right About Now with Ryan Alford
🎧 Volunteer & Fundraising: WSDP 88.1 FM
IntuitOmni-channel Marketing Leader | Digital Media | Integrated Media | Creative Innovation
Feb. 2021 - Jul. 2024San Diego, California, United StatesConsistently advanced to positions of increasing responsibility, from entry-level roles to leadership. ✅ Digital & Integrated Media Leadership: Expertise in leading full-funnel, omni-channel campaigns - including programmatic, social, mobile, ai, and video to drive consumer engagement and fuel business growth. ✅ Creative & Strategic Innovation: Transformed bold, creative ideas into high-impact marketing solutions by seamlessly integrating media, sponsorships, and storytelling to reach diverse audiences and deliver measurable results. ✅ Data-Driven Decision Making: Leveraged advanced analytics, testing insights, and precise audience targeting to optimize performance and drive business impact. Synthesized results into strategic narratives for executive stakeholders. ✅ Marketing Technology & Data Advancement: Led complex, cross-org marketing tech implementations (e.g., MMM, Adobe) to elevate data maturity and unlock improved reporting and optimization across business units. ✅ Team Leadership & Cross-Functional Collaboration: Built and mentored high-performing teams, aligning marketing, sales, and creative partners to execute unified strategies and accelerate innovation across functions. ✅ Operational Efficiency & Process Improvement: Designed scalable workflows and structures that enhanced marketing execution and streamlined complex campaign delivery across matrixed teams. ✅ Notable Activities ✴️ IAB Video Board Member | (2023-2024)
✴️ SD Intuit Women's Network | Site Co-Chair (2022-2023)
✴️ Design for Delight Innovation Catalyst | (2017-2024)
✴️ We Care and Give Back Volunteer Lead | (2017-2017)
IntuitSenior Marketing Manager
Feb. 2017 - Feb. 2021San Diego, California, United StatesDisplay / Programmatic, Paid Social, Mobile, Online Video, OTT, Affiliate; Media and Creative Lead Ask me about: ❄️ First ever national Pro Recruitment campaign ❄️ First ever TurboTax Live Full Service pilot ❄️ First ever Tax Consultant pilot ❄️ First to market Yahoo Stage Unit ❄️ First to market creative: Snapchat Lens shared virally by Kim Kardashian ❄️ Never been done before Roku Mini Ad ❄️ Never been done before App Store listing ad unit on Apple News and Stocks page ❄️ Unlock of One Intuit first-party data for cross business unit targeting and suppression ✅ Notable Activities: ✴️ Affiliate Team Leader; CJU Award Winner
✴️ Design for Delight Innovation Catalyst
✴️ We Care and Give Back Volunteer Lead
IntuitMarketing Manager
Aug. 2013 - Feb. 2017San Diego, California, United StatesDisplay / Programmatic, Paid Social, Mobile, Online Video; Media and Creative Ask me about: ❄️ First ever TurboTax Personal Pro pilot ❄️ E2E creation of first ever cohesive x-TurboTax free campaign: Absolute Zero ✅ Notable Activities: ✴️ Scott Cook (founder) Innovation Award Winner
✴️ Design for Delight Innovation Catalyst
✴️ We Care and Give Back Volunteer
✴️ TurboTax AOL Cause Module Lead
IntuitAssociate Marketing Manager
Aug. 2011 - Aug. 2013San Diego, California, United StatesDisplay / Programmatic, Paid Social; Media and Creative Ask me about: ❄️ Onboarding first ever AAM, DMP capability for One Intuit ❄️ Onboarding first ever Media Mix Modeling capability
IntuitAssociate Marketing Manager
Nov. 2010 - Aug. 2011San Diego, California, United StatesDisplay / Programmatic, Affiliate Contractor; Media and Creative
DIMENSION INTERACTIVEMarketing Consultant
Sep. 2009 - Feb. 2015Seattle, WA, Honolulu, HIStrategic Marketing, Event Marketing and Cause Marketing for small businesses and Non-Profit projects ➡️ Marketing and Business Development Director for DISfunkshion Magazine ➡️ Digital Marketing Team Lead for Seattle Fashion Week 2010 ➡️ Awareness/PR Chairman for 2010 Seattle Brain Cancer Walk
MPS GroupInteractive Marketing Strategist
Aug. 2008 - Nov. 2009Seattle, Washington, United Statesf/ka: IDEA Integration Marketing project management, strategy, creative, optimization, A/B testing, MVT testing; Display and SEM for various clients
POSSIBLEInteractive Test Designer
Feb. 2008 - Aug. 2008Seattle, Washington, United Statesf/ka: ZAAZ Project management, strategic planning, marketing, creative, A/B testing, MTV testing, and optimization of client websites
Quicken LoansInteractive Marketing Manager
Aug. 2005 - Dec. 2007Detroit, Michigan, United Statesaka: Rocket Mortgage Marketing project management, traffic management, creative testing and optimization of Display direct response campaigns
CBSLocal Sales Assistant
Jun. 2002 - Apr. 2004Southfield, Michigan, United StatesSales assistant for radio advertising sales
Telecorp Products, Inc.Marketing Specialist
Jul. 2001 - Sep. 2001Commerce Township, Michigan, United StatesDevelopment of sales enablement tool, voice-over talent for sales promotional pitch
TRANSWESTERN PUBLISHINGMarketing Specialist
Oct. 2000 - Jun. 2001West Lynn, ORfka: Worldpages Sales assistant for yellow page advertising sales
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