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Work Background
Vice President Marketing
The Closers Real Estate GroupVice President Marketing
Sep. 2024 - Jul. 2025Houston, Texas, United States
Chief Executive Officer
The Maxymillian GroupChief Executive Officer
Jun. 2024Houston, TXhttps.www.themaxymilliangroup.com
Marketing Director
AnswerNetMarketing Director
Feb. 2023 - Jun. 2024
Vice President Business Operations
Buy Your Car LLCVice President Business Operations
Jul. 2022 - Feb. 2023Houston, Texas, United States
Director of Marketing
Buy Your Car LLCDirector of Marketing
Feb. 2022 - Jul. 2022Houston, Texas, United States
Marketing Director
Lubrication Specialties, Inc.Marketing Director
Apr. 2021 - Feb. 2022
Channel Marketing Manager
Calumet Specialty Products Partners, L.P.Channel Marketing Manager
May. 2019 - Jun. 2020Houston, Texas Create, execute, and manage national/international, multi-channel marketing campaigns and strategies to support new and existing product lines with focus on project management and ROI.  Oversee a $12M annual budget across four distinctive channel growth strategies.  Innovate and implement direct, retail, wholesale, and agent sales strategies, fulfilling specific channel needs to improve revenue >$2M year over year.  Cultivate and maintain strategic relationships, leveraging sales acumen negotiate and secure profitable contracts and grow incremental revenue 10%.  Improved web traffic 12% by generating, analyzing, and updating Key Performance Indicators (KPIs) to monitor and improve channel partner relationship health.  Champion effective brand development and awareness initiatives, advising product and corporate marketing teams in support of impactful campaigns and experiential activities to increase brand recognition XX%.  Compile and analyze consumer data to provide well-informed recommendations that drive category distribution and increase market share.  Liaise effectively with cross-functional teams at all levels of management, understanding, communicating, and employing constantly changing priorities based on channel and competitor evaluation.
Senior Advertising and Marketing Director
ITW Global Brands, Car Care and ProApSenior Advertising and Marketing Director
Oct. 2018 - Feb. 2019Houston, TX / Lakeland, FL Promoted to Senior Leadership Position after demonstrating exceptional marketing strategies in support of three national and one international brand.  Delivered organic market growth and best-in-class campaigns that produced >$15M in bottom-line profit growth.  Generated lucrative global sales opportunities via strategic partnerships, trend forecasting, and identification of opportunities in retail and DIFM markets to secure >$15M in incremental revenue.  Cultivated and secured ownership of XX product development formulations and technical bulletins.  Created a seamless omnichannel client experience to promote effective retail operations through brand recognition and loyalty, maintaining a 94% customer satisfaction rating.  Achieved >$500M in sales through optimized messaging and positioning in support of go-to-market strategies.  Managed an additional 11 consumer brand accounts, delivering analysis and improvements based on each brand’s specific objectives to exceed all sales and engagement goals.  Spearheaded Creative Services in promotional media, including app, web, and digital development, as well as approval on all in-house and third-party packaging design to ensure brand standards.
Senior MARCOM Manager
ITW Global Brands, Car Care, and ProApSenior MARCOM Manager
Dec. 2015 - Oct. 2018Houston, TX Managed 8 cross-functional teams, including advertising, marketing, creative, traffic, and DIFM specialists, administering a $22M annual MARCOM budget.  Continuously developed and implemented new items for MARCOM toolbox, driving customer engagement 35%.  Awarded Vendor of the Year in Marketing at two ‘80 Customers due to effective creation and oversight of brand strategies, marketing plans, communication, and client success management.  Established Influencer Talent programs for advertising, leveraging social media following to increase sales 10%.  Cultivated and deployed client engagement methods for target audiences, including training portals, LMS, and consumer and commercial apps for smartphones.  Created and executed professional motorsports programs and major sponsorship agreements to effectively expand client base.  Collaborated directly with Senior Leadership in innovation and R&D departments to gather consumer input, analyze data, and accurately forecast buyer trends in support of long- and short-term sales strategies.  Devised and implemented talent development/cross-team shadow program to enhance team coaching, ensure inter-departmental cohesion, and improve focus on core values.
Operations Executive
Zenith Venture HoldingsOperations Executive
Mar. 2005 - Jan. 2015Houston, TX  Leveraged in-depth market evaluations and forecasting to develop individual business marketing strategies in support of specific corporate goals and objectives.  Conducted risk analyses to identify areas of improvement, maximizing return on investment through reduced expenses and enhanced client engagement campaigns.  Directly consulted with CEO, CFO, CPAs, and legal teams to strategize innovative means of acquisition and research and develop new products and investments.  Controlled strict budgets through corporate credit care management, devising procedures to ensure effective use of cards and allocated budgetary funds.  Spearheaded and launched full-scale restructuring overhaul of facility operations to optimize cost-effectiveness by analyzing company cash flow, liquidating and eliminating excess assets, recruiting and cross-training new talent, and updating company software and equipment.
Vice President of Marketing and Client Development
Katlayst Marketing GroupVice President of Marketing and Client Development
Dec. 2004 - Jul. 2015Houston, TX Conceptualized and implemented innovative strategies to support multi-channel marketing campaigns for high-profile national clients.  Directed a team of XX on-site Creative Services and Marketing professionals in championing national marketing rollouts to over 15,000 locations for XX projects.  Oversaw the tactical allocation of >$15M in collateral annually through effective budget and burden control.  Managed multiple customer databases for product incentive rollouts, driving new and repeat business through loyalty programs, direct mail and commercial print advertisements, and e-promotions.  Expertly negotiated pricing and contracts while maintaining the parent company’s interests, resulting in long-lasting and profitable corporate relationships.  Accurately calculated commission rates and payouts on all campaigns based on in-depth market analysis and forecasting, exceeding profit goals by an average of 30% while ensuring client satisfaction.  Developed valuable client feedback mechanisms through customer database analysis, compiling usable data to track success conversion rates and strategically target desired audience.  Oversaw complex financial operations, including profit and loss (P&L) statements, balance sheets, and accounts receivable/payable, as well as preparing annual and monthly tax reports in compliance with federal and state standards.  Coordinated and managed all aspects of 25 tradeshow appearances, including budgets, creative schemes, collateral, meeting agendas, and post-show analytics.
Senior Client Account Executive, Sales Office Supervisor
Webb MasonSenior Client Account Executive, Sales Office Supervisor
Jan. 2000 - Dec. 2004Houston, TXDirected comprehensive product marketing campaign launches including commercial print and distribution, coordinating client production services, generating brand continuity and recognition, and developing event budgets. Conceived and deployed aggressive enterprising marketing strategies to maximize reach within the target demographic. Conducted thorough investigation of product potential coupled with in-depth market research, contributing to valuable marketing collateral collection, incorporated at thousands of off-site locations. Accurately projected expenses for each campaign, significantly reducing overhead spend to grow bottom-line revenues. Drove incremental increase in new business acquisitions through successful consumer outreach techniques. Consulted directly with VP of Operations to develop and launch a consumer-friendly website in line with all brand standards. Conducted complex financial operations, controlling accounts receivables and payables and positively impacting corporate budget, overhead, and burden expenditures. Streamlined the project planning and operation of a 50,000 sq. ft. warehouse restoration to create suitable marketing distribution location. Recruited and coached talented, high-performing representatives to support the sales and customer service teams, introducing monthly sales incentives and employee morale programs to increase consumer outreach.

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