Kelly Mason - Director of Digital Marketing, Solution Agency

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Work Background

Solution AgencyDirector of Digital Marketing

Feb. 2021Cincinnati, Ohio, United StatesAccount Management: Account manager for all digital marketing clients and projects. Provide digital marketing reporting, lead client check-in and kick-off meetings, develop client monthly task lists, assist with digital marketing sales, and provide digital marketing consultation to other teams/projects. Analytics, Conversions & Reporting: Develop various analytics tracking and reporting solutions. Custom conversion tracking implementations (Key Achievement: Developed a custom-built GA4 conversion tracking solution for a multi-location website that uses dynamic location changes to ensure correct location-based conversion tracking). Use of various platforms such as: Google Analytics (UA & GA4), Google Search Console, Swydo, SEMRush, Google Tag Manager, and Google Data Studio. Team Leadership: Team leader for the Digital Marketing department. Hiring & training new staff, running daily stand-up meetings, organizing team training, developing/managing the team’s monthly client task loads, and setting team goals. SEO: Develop SEO strategy and KPIs. Keyword and competitive research. Run SEO technical audits to identify issues, and implement technical SEO fixes. Code and implement schema markup. Implement on-page SEO. Write new web content, optimize existing content. Provide guidance on content creation. Utilize content across various platforms to grow website traffic. PPC: PPC campaign strategy, keyword, and competitive research. Create new PPC campaigns, ongoing campaign management. Optimization of PPC budgets and bidding strategies. Writing ad copy. Work with a variety of campaign types: Search, Display, Video, Shopping, Performance Max & Local Services. Work with 3rd party programmatic (DSP) vendors to implement programmatic advertising campaigns. Social Media: Build paid and organic social media strategies, for a variety of social media platforms. Develop organic social media post content, monthly content posting calendars. Build and optimize paid social campaigns.

Customer ParadigmDirector of Digital Marketing

Aug. 2016 - Feb. 2021Boulder, CO• Responsible for developing comprehensive digital marketing strategies for a large portfolio of national and international (eCommerce and lead generation) clients • Author new content and optimize existing content (articles, social media posts, website copy, case studies) for clients in various industries. Utilize content marketing to build trust &conversions. • Run SEO audits for clients, implement technical SEO fixes, create web content based around SEO best practices & utilize on page SEO, perform keyword research, • Create, optimize and PPC campaigns (Key Achievement: Increased conversions by 2200% while decreasing costs by 82% for a specialized eCommerce client) • Build well rounded social media strategies (organic and paid) for clients that encompass a wide variety of platforms • Lead the Digital Marketing department, including: hiring & training new staff, running daily stand-up meetings, organizing monthly team planning meetings and trainings, developing the team’s task list for the month, setting team goals, handling client reporting & acting as main point of communication for all digital marketing clients (Key Achievement: Created standardized KPIs & reporting for all clients)

The ARISE® NetworkARISE® Digital Media Consultant

Aug. 2016 - Dec. 2019Boulder, CO• Provides consultation on the overall digital strategy for the ARISE® brand • Copywriting for the ARISE® website & publications • Development of keynote presentations presented globally for the ARISE® founder, Dr. Judith Landau • Key Achievement: Research Assistant for: Section 13 of Encyclopedia of Couple and Family Therapy titled: “Transitional Family Therapy”

The ARISE® NetworkARISE® Marketing Coordinator

Jun. 2015 - Aug. 2016Boulder, CO• Responsible for the development of the ARISE® marketing strategy and corresponding print and digital marketing assists • Maintained the ARISE® Network website, including developing content for new pages and writing articles for the site blog • Organized the ARISE® supervision program, managed the networks contact database and calendars • Created content for email marketing campaigns and newsletters - including utilizing A/B testing • Key achievement: Oversaw the relaunch of the ARISE® Network social media presence on Facebook, Twitter, Google+ and LinkedIn after company rebranding

Little Britches Pediatric DentistryPatient Care & Marketing Coordinator

Nov. 2014 - Jun. 2015Longmont, COThe first point of contact for patients with the practice - focused on creating a positive new patient experience from the first phone call. Responsible for checking patients in and out of the office, scheduling appointments, collecting co-pays, managing multiple phone lines, responding to emails, and creating treatment plans and estimates. Worked with insurance companies to pre-determine benefits, process electronic and paper claims, and follow up on outstanding claims. Processed the accounts receivable for the business at the end of every month. Strategy and content for the office’s social media presence. Creation of a range of marketing activities for the business that promoted a fun experience for clients. Development of inter-office activities such as theme days, contests and more.

Cucalon OrthodonticsMarketing Coordinator

Oct. 2013 - Oct. 2014San Francisco, CAMarketing and scheduling coordinator for multi-location, high volume, orthodontic practice. Oversaw all marketing efforts for the practice, including the development new marketing campaigns and management of the marketing calendar. Acted as the representative for the practice to referral sources through visiting offices, and setting up various social and educational activities. Created all content for the office’s social media, emailing marketing campaigns, and website. Responsible for creating a fun and friendly office environment that patients love to talk about to encourage word of mouth referrals. Responsible for scheduling patients, answering multiple phone lines, responding to emails, processing payments, creating charts, filing, importing x-rays, and another various front of office organizational tasks.

SKINStore Manager & Marketing Assistant

Aug. 2012 - Oct. 2013San Francisco, CAThe store manager at the flagship retail location of a high-end organic skincare line. Worked closely with the store owner on all store operations and marketing initiatives. Oversaw training of other store employees.

SFAI Academic Support ServicesTutor

Jan. 2009 - Dec. 2011San Francisco, CATutor for college-level English, Art History, Humanities and Critical Theory courses. Academic tutor for the students of the San Francisco Art Institute (including working with ESL students) in a one on one setting, maintaining working relationships with students to ensure their comfort and encourage repeat sessions, maintaining relationships with teachers to provide classroom aid, and leading peer editing workshops in classrooms.