Atalasoft from KofaxManager, Field Marketing
Jun. 2007 - Aug. 2017Easthampton, MAResponsible for the Atalasoft group's worldwide marketing and communication strategy, corporate communication, campaign management, lead generation, and sales enablement. I led a team that planned and executed strategic and tactical operations to gain visibility in the market and was responsible for our MGL pipeline. We had about an 80/20 mix of inbound marketing and interruption marketing. Atalasoft provides the tools (SDKs) that software developers need to create applications that bring document and PDF imaging to the web. This includes enabling applications to view, scan, annotate, and convert images and PDFs.