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Work Background
HubSearchHubSpot Consultant
Jul. 2024
Havener Capital PartnersMarketing & Sales Operations Director
Jun. 2022 - Aug. 2023Newport, Rhode Island, United StatesLeveraged Salesforce CRM and HubSpot by identifying pain points and ways to save money while scaling. I bridged the gap between Marketing and Sales, aligning both teams around the same revenue goals, while delivering business intelligence to accelerate growth.
Havener Capital Partners LLCMarketing Manager, Operations
Oct. 2017 - May. 2022Newport, Rhode Island, United StatesServed as HubSpot Super Admin and Salesforce Admin and owned all integrations across the tech stack. Provided support and training for Sales and Marketing. Led all platform and process optimization and customization. I worked with the marketing team to build awareness and drive demand for our clients. Using HubSpot I developed a framework to measure inbound marketing success and generate leads for the sales team while conducting email and content marketing campaigns and creating reporting dashboards to identify growth opportunities.
KofaxMarketing Programs Manager, Atalasoft Field Marketing
Jan. 2016 - Aug. 2017Easthampton, Massachusetts, United StatesAs Marketing Programs Manager I created and executed industry marketing campaigns that generated leads and pipeline opportunities for Atalasoft Sales account executives. I collaborated with the Product Marketing Managers, Marketing Operations, and Corporate Communication team to develop and implement marketing strategies and plans to promote the profitable growth of Atalasoft.
KofaxSr. Marketing Specialist, Atalasoft Field Marketing
May. 2012 - Jan. 2016Easthampton, Massachusetts, United StatesAs Sr. Marketing Specialist I was responsible for helping to maximize the operational efficiency and effectiveness of the Global Marketing organization. I contributed to a world-class marketing organization through budget management, campaign analysis/reporting, marketing automation systems and processes, and the planning, negotiation, and purchase of media programs.
Redbird DesignGraphic Designer
Dec. 2009 - Dec. 2014Pittsfield, Massachusetts AreaResponsible for the operation of a freelance design firm that offers identity, print, illustration & web design and inbound marketing strategy for a broad spectrum of clients.
KB ToysBuyer/Account Executive
Sep. 2001 - Dec. 2008Pittsfield, Massachusetts AreaManaged buying responsibilities and account management for a retail corporation generating over $600 million in annual revenue with direct responsibility for a $30 million client account. I developed marketing plans and strategies, including productivity, pricing, volume analysis and visual merchandising.
Blue QAccount Manager
Jan. 1997 - Dec. 2000Pittsfield, Massachusetts AreaManaged key national accounts and cultivated successful relationships with retailers and foreign distributors while performing accounts receivable functions, contributing concepts and copywriting to the product team, and arranging shipping logistics for distribution.
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