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Work Background
Origami RiskDirector of Revenue Marketing
Mar. 2023As the Director of Revenue Marketing, I optimized revenue growth by 142% and pipeline by 408% over a 4 year period and increased market share with innovative strategies and targeted marketing campaigns. Built the demand generation team from one person to ten people over 4 years covering
campaigns, content, digital, ABM and marketing intelligence.
Origami RiskManager - Demand Generation
Nov. 2019As the leader of the demand generation team, I oversee the strategic, programmatic, and operational responsibilities related to demand program objectives, including the activation (acquisition), validation (nurture), and acceleration of demand. My team owns the collection, creation, and distribution of demand generation best practices and works across the organization to apply them internally.
American Hole 'n OneDirector of Marketing
Oct. 2018 - Sep. 2019Buford, GAWorked with executive leadership to oversee all marketing programs for three different brands – American Hole ‘n One, National Hole-in-One, and Grand Prize Promotions Rebranded Grand Prize Promotions complete brand including building and launching new website in time for 2019 programming. Built out Go To Market strategies for six new sales channels for AHNO, NHIO and GPP brands Created reporting structure for marketing ROI, lead generation, social impact and more.
Core Security Inc.Marketing Manager
Apr. 2015 - Oct. 2018Atlanta, GA• Oversaw multifaceted marketing campaigns for four product groups including 14 products and developed a vision for each, designed and wrote copy for each campaign and identified ideal medium for presentation • Collaborated with senior leadership teams on company-wide initiatives, including company rebranding in 2016 as well as enhancing the company’s online platform through website redesign, user-centric functionality upgrades, targeted social media • Developed entire inbound marketing campaign programs including website, budget and measuring matrix, marketing content, social, digital and email programs • Built up search engine optimization (SEO), created meta-tags, and tracked and reported progress resulting in increased goal completions of at least 50% both month over month and year over year • Developed e-mail campaigns to generate sales and Increased open rates by 104% while increasing email click rates by 158% • Developed a series of integrated marketing programs, utilizing targeted list development, segmentation through buyer personas, personalized content, and the development of email and digital best practices • Produce weekly, monthly and quarterly reports to measure profit and loss of all marketing initiatives, accounting for all factors from spend efficiency on PPC to cost/benefit of strategic partnerships, tradeshows and digital campaigns • Served as interim Marketing Director for 5 months and worked as marketing representative for integration team through six acquisitions
Cardinal Web Solutions, LLCMarketing Manager
Aug. 2014 - Feb. 2015• Created Inbound Marketing strategy along with processes for content creation and promotion, landing page creation, and email nurturing. • Drove SEO strategy and key word planning for maximum traffic and engagement. Decreased bounce rate by 20% in 3 months and increase referral traffic by 40%. • Created social media strategy to drive both brand awareness/engagement and lead generation through content and brand marketing campaigns. Increased social referral traffic by 70%. • Coordinated all social media efforts for business development and executive team for social selling increasing their engagement significantly. • Managed freelance writers and editors as well as the redesign of the website along with a contracted designer. • Implemented all paid media campaigns for display, remarketing, and paid search along with the creation of all display ad creative. • Created integrated marketing plan for 2015 including all inbound and outbound marketing as well as social, paid, SEO, and content marketing.
Red BullOn Premise Sales and Marketing
Oct. 2010 - Aug. 2014Greater Atlanta Area•Created planning decks outlining budgets, timelines, and implementation strategies for quarterly review meetings, large event projects, and yearly distribution review. •Created recap decks detailing ROI, impression measurements, and P&L calculations for all distributors annual review and for all large scale events. •Work with brand manager to create activation strategy for Latino and Urban markets based on survey data and market research.
•Member of assessment team for Atlanta market share opportunities for distribution, sales, and marketing to outline targeting strategy for 2015. Campaign aims to increase market share in key geographic regions. •Coordinate $3.5M budget for partnership agreements including quarterly contract uploads and payment distribution to over 500 vendors. •Spearhead POS logistics program including location tracking, rental value estimation, and monthly budget tracking for Southeast region including 12 warehouses and 23 sales team members requests.
Canongate Golf ClubsDirector of Membership and Business Development
Jun. 2006 - Nov. 2010• Spearhead membership sales and retention programs for nine individual golf clubs through design and management of quarterly and yearly marketing plans • Compiled quarterly Competitive Market Assessments for multiple regions
• Implement and supervise monthly/quarterly marketing plans and procedures • Represent and promote organization within community organizations and trade shows to increase brand awareness and trial
• Consistently exceeds both unit and dollar goals. (i.e. completing 118% of 2009 sales objective)
• Developed Hospitality Product aimed at increasing individual rounds/volume to each club through partnerships with convention bureaus and hotels
• Entrusted with conception and launch of Canongate College Pass Membership
• Created and maintained social media presence for college campaign and traditional product
• Managed lead generation, sales, and assisted with marketing campaigns for College product
Golf MediaMarketing and Communications Intern
Jan. 2006 - May. 2006•Assisted Chief Operating/Marketing Officer in preparation and coordination of communications to other major golf organizations. •Researched and created proposals for sales and marketing team •Produced interactive Georgia golf map for the Georgia Golf Course Owners Association
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