Nadia Mounib - Personal Assistant,

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Work Background

The National AquariumVolunteer

May. 2025 - Dec. 2025United Arab Emirates, Abu DhabiDiet preparation: Assist with preparing specialised diets for animals and learn about feeding routines. Enclosure cleaning: Ensured habitats were clean, safe, and well-maintained, and performed tasks such as raking, scrubbing, and other cleaning duties to maintain a healthy environment. Keeper assistance: Worked closely with professional animal keepers, supporting daily care and routines and contributing to the welfare and enrichment of the Aquarium’s inhabitants. Animal Enrichment: Contributed to animal enrichment activities to support positive behaviours and mental stimulation for the animals.

Freelance (Self employed)Freelancer

Feb. 2023United Arab Emirates, Abu DhabiProvide ad-hoc executive administrative work for a VIP client. Created travel itinerary for VIP clients.

AnimaliaOffice Manager

Nov. 2022 - Apr. 2023United Arab Emirates, Abu DhabiLed operational transformation of a veterinary practice, modernising branding, systems, and client experience. Built the clinic’s content, social media calendar, client communications, and TNR program materials. Implemented inventory, medical records, billing, and scheduling systems. Managed client experience end-to-end while also directly supporting animal care, handling, and adoption programs. Revamped all branding materials and created educational pamphlets for pet owners. Created and managed a social media calendar. Developed and implemented an effective inventory control system to ensure that necessary office and medical supplies were ordered promptly. Created and managed an online database and updated medical records, as well as pet owners' contact and billing details. Managed the daily operations of the veterinary office, including front desk, scheduling, and billing. Advised clients on proper pet care, scheduled appointments, and confirmed appointments. Developed and implemented financial procedures to ensure efficient accounting and timely reporting. Maintained good relationships with all clients, employees, and vendors, and ensured all clients were satisfied before leaving the practice. Feeding and watering animals at regular intervals throughout the day. Handling and soothing animals during examinations, treatments and vaccinations. Advising pet owners on caring for their animals at home. Managed the adoption programme.

One CMG GroupFreelancer

Jan. 2018 - Feb. 2019United Arab Emirates, Abu DhabiLed marketing and growth strategy for major live events across the GCC, owning end-to-end go-to-market execution. Built multi-channel campaigns across digital, social, media, and partnerships, directly driving online ticket sales and audience growth. Launched automated email marketing programs, increasing retention by 10%. Developed sponsorship and partnership pipelines, negotiating and closing strategic collaborations. Acted as the central strategy and execution bridge between clients, venues, agencies, and production teams. Developed and executed marketing strategies for several significant events in the GCC region. Created pivotal marketing communication pieces, including digital advertising efforts in English and Arabic, for several events to increase sales. Created and implemented the marketing strategy, working closely with key stakeholders, venue managers, and Directors. Worked within the client's budget to produce effective promotional materials and advertising opportunities. Created detailed reports with research findings and analysis to inform marketing strategies. Executed roadmap strategies by managing website content and functionality requirements for significant events. Accomplished targets of online sales by creating marketing programs, online content, and messaging, driving consumers to event websites. Launched and created a monthly e-mail newsletter campaign via Mailchimp, increasing stakeholder retention rates by 10%. Collaborated with senior management and other marketing teammates to align our internal goals with new and existing partner relationships. Negotiated and finalised deals following the company’s contract guidelines and policies.

ITC International ConsultingSenior Consultant

Jan. 2013 - Feb. 2018United Arab Emirates, Abu DhabiSenior Consultant (2016 - 2018) Seconded HH Shaikh Hamdan Bin Mubarak Al Nahyan's Private Office, Abu Dhabi, United Arab Emirates Trusted advisor within high-level government and royal office environments, leading sensitive, high-impact strategic initiatives. Managed complex, multi-stakeholder projects from problem definition through delivery at the C-suite and ministerial level. Led strategy development, stakeholder alignment, and execution planning across education, governance, and institutional initiatives. Recognised for discretion, judgment, and ability to operate in high-trust, high-stakes environments. Responsible for ensuring the effective and efficient operation of his private interests while managing projects and key initiatives. Worked closely with and built relationships between internal and external stakeholders, all clients, and partners. Managed and tracked various projects regularly and provided regular updates. This position required strong initiative, discretion, good judgment, professionalism, and confidentiality, all of which were critical to the role. Strategic and critical thinking, consulting, analytics, persuasion, problem-solving, and project management to provide leadership, facilitation, and coordination in the resolution of highly critical and sensitive issues and projects. Senior Consultant (2013 - 2016) Seconded to the Chairman’s Office at the Ministry of Higher Education and Scientific Research, Abu Dhabi, United Arab Emirates Functioned in conjunction with key stakeholders, clients, and partners to lead a wide range of projects and initiatives from initial assessment to final delivery. Defined project scope and deliverables to support business objectives in collaboration with executive management. Demonstrated sound judgment and strong decision-making to identify complex issues and provide analytics-based recommendations for on-time problem resolution: developed progress reports, requirements documentation, and presentations. Selected Contributions: Served as an advisor and thought partner to structure undefined issues, compile data and research findings, and work with relevant stakeholders to provide accurate information to the executive leadership for future decision-making. Led internal planning processes and procedures associated with the development of functional area goals and priorities.

Millennium and Copthorne Middle East Holdings LtdMarketing and Communications Manager

Feb. 2010 - Feb. 2012United Arab Emirates, Abu DhabiDelivered hands-on leadership to develop brand portfolio strategies for managing the marketing of 10 hotels across the MENA region. Established marketing strategies and multimedia marketing plan, encompassing integrated branding, public relations, advertising, trade shows, and marketing collateral. Ensured brand consistency across marketing, communications, and product development, as well as managed synchronisation of individual brands to the master brand. Spearheaded the agency to create four new products and transform four existing brands; managed online content to drive demand generation and increase brand awareness. Conceptualised a new idea to make an iPad application to promote outlets and conduct virtual tours of the restaurant. Designed and executed a diabetes awareness campaign, including a social campaign educating both internally and externally. Initiated communication strategies for the group, identified goals for the region, and developed the Regional S&M budget. Successfully created and managed the first regional advertising calendar for the group and reduced the rates on average by 30% with multiple publications. Negotiated a public relations retainer with a multinational, award-winning agency for the region, worth AED 30,000 (less than other proposals entertained). Reduced marketing content development timeframes by building a brand/communications library spanning content, images, hard and soft tools Increased brand consistency by leading brand audit to identify/resolve inconsistencies and overseeing the development of individual property marketing Reduced turnaround on the RFP process by reorganising and leading the standard RFP process Handpicked to provide ad-hoc consulting for sister and partner companies – internationally recognised fashion brand, international hotel chain, joint venture partners – on brand audits, positioning, RFP bidding, and market entry Secured $2 million USD by presenting a business case to develop new brands for the sister company Branding Consultant (2009 to 2010) Integrated statistical analysis with qualitative insights to form strategic recommendations for the brand. Utilised brand positioning and dynamics, brand imagery diagnoses, consumer segmentation, and other marketing tools. Developed strategic relationships and partnered with key industry leadership and agencies, and translated brand strategies into brand plans, brand positioning, and go-to-market strategy. Selected Contributions: · Audited and managed M&C's brand portfolio strategies and promoted to Abu Dhabi Corporate office to oversee and streamline all operations related to marketing of 10 hotels across the MENA region.

Arady PropertiesCorporate Communications Manager

Feb. 2008 - Feb. 2010United Arab Emirates, Abu DhabiDeveloped an internal communications plan to drive engagement, alignment, and understanding of Arady’s strategy and priorities. Functioned as the head of corporate communications to execute the firm's marketing strategy. Synchronised with local, regional, and international partners on sponsorship and marketing programs. Oversaw internal and external resources in creating messages, communications, and positioning for both new and existing products across investment platforms. Developed and strengthened professional working relationships with national and local media. Introduced and initiated a comprehensive public relations strategy, including crisis communications, media mentions, and executive speaking engagements. Designed, produced, and fine-tuned marketing collateral as well as managed local and regional lead generation and brand awareness campaigns. Tracked competitive landscape and analysed prospect and campaign-based performance metrics to continually refine marketing messages and increase ROI.

Hill International, Inc.International Marketing Manager

Feb. 2006 - Feb. 2008United Arab Emirates, Abu DhabiInternational Marketing Manager – Project Management Division (MENA), 2007 – 2008 Marketing Manager – Claims Services Division (Abu Dhabi), 2006 – 2007 • Promoted within one year of hire to plan and manage all organisational marketing strategies, marketing communications, and PR activities • Reporting to two Senior Vice Presidents, served as a member of the senior management team • Oversaw market research, tracking industry trends, and delivering pipeline reports of potential leads throughout MENA; advised the Vice President of Business Development on trends • Developed and administered client/prospect marketing database and list mailing software • Supervised the firm’s RFP process and aided in RFP planning and client presentations • Developed promotional support material (gifts, collateral, exhibition stands, etc.) • Oversee and maximise the performance of the advertising and public relations agency. • Ensured consistent internal/external communication of image and position throughout the region • Managed a consistent media contact programme • Defined marketing goals, analysed metrics, and provided reporting to the Vice President.

Fortune PromosevenAccount Manager

Feb. 2004 - Feb. 2006United Arab Emirates, Abu DhabiBusiness Development Team Leader, 2006 Account Manager, 2004 – 2006 • Recruited from a former client based on demonstrated ability to deliver marketing results • Reporting directly to the Managing Partner, worked on client accounts in PR and Client Service roles • Handpicked for one of two “fast track” positions in McCann World Group Human Futures Development Week, with top performers from throughout EMEA, despite the requirement for Directors only and 2+ years at McCann World Group • Handled the following clients, either on a retainer or project basis: o Emirates Palace, Etisalat, Abu Dhabi Islamic Bank, Higher Colleges of Technology, Marina Mall, Finance House, Abu Dhabi Tourism Authority, Abu Dhabi Media House, Abu Dhabi Health Authority

Marina MallActing Marketing Manager

Feb. 2002 - Feb. 2004United Arab Emirates, Abu DhabiActing Marketing Manager, 2003 – 2004 Events Manager, 2002 – 2004 • Led development and implementation of marketing/communication / promotional strategies • Developed and managed an annual budget of DHS 1.4 million and an event budget of DHS 3.5 million • Played a key role in driving Marina Mall to the Top 100 list of Super Brands in the United Arab Emirates (2003), increasing foot traffic by 100,000 per month (2002 to 2003) and driving leasable space down to 1.2% (before departure in 2004) • Maximised performance of advertising and PR agency with strategic and creative development of all marketing campaigns in a minimum of two languages • Increased customer satisfaction ratings by developing/overseeing the customer service department • Planned and managed all corporate marketing campaigns and promotions, plus key Mall events such as World Cup Fever, Summer Sale, and Save Dugong Campaign • Established Marina Mall as a location for private and government clients to exhibit products and services – secured Desert Challenge, Italian Exhibition, and Higher Colleges of Technology’s Largest Heart Day