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Work Background
Zermat USANational Sales Manager and Event Director
Jun. 2011Houston, Texas, United StatesI act as the guiding force behind national sales and all corporate event planning/management for the United States, delivering world-class national conventions, international incentive trips, organizational meetings, and a wide range of other experiences. Among my key contributions, I… Assume full ownership of all phases of each event, from conception through to event execution. Develop the budgets for each event and continually produce powerful experiences for participants, while coming in at or below tight budget parameters to maximize return on investment (ROI). I regularly save 20% vs. the annual budget for all events, using the savings to benefit the company via other projects and experiences. Expertly negotiate favorable prices/terms with airlines, hotels, host sites, and vendors across the globe to facilitate events. Assume full ownership of training national sales team members on best sales practices (prospecting, presentations, negotiation, etc.) to enable each team member to excel and exceed corporate targets. This includes have built a unique platform for professionally developing strategic sales leader to drive team growth. The training and leadership have been instrumental in the team achieving an average of 15% growth annually. Present regular reports to the National Director on current and forecasted sales, as well as team performance. Was recognized with awards for Best Developed Region by a Manager in 2013, 14, and 15. Was honored for producing the most awarded and highest performing sales leaders across the company’s international portfolio in 2014, 15, and 16.
La Concha ResortEvent Manager
Apr. 2011 - Jun. 2011Condado, PRI was brought onboard by the AAA-rated Four-Diamond resort with full control over client event planning/execution for conferences, weddings, and more. During my time in the role, I… Served as chief liaison with clients from initial contact through to final delivery, ensuring every client received a best-in-class experience that far exceeded expectations. Worked hand-in-hand with each client to fully understand unique needs and strategize all aspects of events, while remaining within budget. Negotiated/managed vendor and subcontractor agreements, minimizing costs, while maximizing service quality.
Fraternidad AFDAExecutive Director
Jul. 2010 - Apr. 2011Condado, PRI became the Executive Director for the fraternal organization and a strategic business partner to the group’s Board of Directors, influencing all organizational policies, programs, and strategic planning. As such, I… Accepted full responsibility for organizational finances, including overseeing accounting functions, auditing, budget development/management, capital assets, payroll, and more. Oversaw all grants and contracts, continually negotiating terms in agreements that favored the group. Leveraged expertise to design a new event planning/management system, which led to Food & Beverage sales growing by over 150% as the group attracted new business opportunities.
InterContinental Hotels Group (IHG®)Conference Service Manager
Jan. 2007 - Jun. 2010San Juan, Puerto RicoConference Service Manager, 2007 – 2010 I continued to be quickly promoted during time with the organization, ultimately being named Conference Service Manager coordinating functions of all sizes booked at the property. For key contributions & achievements, I… Oversaw events and conventions for major organizations such as MLB, Pfizer, Merck, Federal Government Agencies, and Movado, among others. Achieved or exceeded event sales targets every year in the role, including delivering 135% vs. the goal in 2007. Secured a number of high-value contracts with organizations to generate millions of dollars in profits. This included a $2M+, 3-year contract and a $1M+, 6-year contract, among other agreements. Partnered with other hotel teams (Sales, Front Desk, etc.) to manage availability of rooms, play for food & beverage needs, organize event agendas, and execute other functions to maximize event success. Coordinated any special technical needs, including audiovisual equipment, depending on client requests.
InterContinental Hotels Group (IHG®)Front Desk Manager
Jun. 2006 - Jan. 2007San Juan, Puerto RicoI exceled in and was promoted through progressive leadership roles, culminating in directing all Front Desk operations, ensuring all functions were executed in direct alignment with corporate policies and procedures, with guests being accorded the highest standard of service to maximize satisfaction.
InterContinental Hotels Group (IHG®)Front Office Duty Manager
Jun. 2005 - Jun. 2006San Juan, Puerto RicoI assisted hotel personnel with their job functions, resolved guest complaints and accommodate all request, developed strategy to maximize the rooms/clients on oversold situations
InterContinental Hotels Group (IHG®)Night Manager
Jul. 2004 - Jun. 2005San Juan, Puerto RicoI managed Room Service, Front Desk, Guest Service, Housekeeping, Food and Beverage and Security Department., deputized for Hotel executive committee in their absence
InterContinental Hotels Group (IHG®)Front Desk Agent / Supervisor
Jun. 2003 - May. 2004San Juan, Puerto RicoI guided and support staff, liaison between operation and Management Team, maximize guest satisfaction, processed all payments and work with cashiering functions to hotel requirements
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