Tom Clarke MarketingOwner
Sep. 2009Springfield, New JerseySpearheaded the transformation of lead generation and client engagement for a local fitness business through the automation of the lead process. Integrated Facebook Lead Ads and Zapier to deliver real-time email and text notifications for incoming leads. Empowered the business owner to instantly connect with potential leads, significantly boosting lead conversion rates. • Analyzed competitor pages to identify backlink and keyword opportunities, resulting in improved search engine rankings and organic traffic. • Provided clients with regular campaign updates, discussing strategic initiatives and recommending enhancements for optimal campaign performance. • Led and managed talented teams to ensure timely project implementation that exceeded client expectations. • Spearheaded client meetings, assessing needs and defining professional requirements to strategize successful client outcomes. • Created and deployed compelling social media content, driving audience engagement and brand expansion through strategic ad placements. • Implemented marketing automation tools, enhancing overall campaign efficiency and effectiveness.