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Work Background
Tom Clarke MarketingOwner
Sep. 2009Springfield, New JerseySpearheaded the transformation of lead generation and client engagement for a local fitness business through the automation of the lead process. Integrated Facebook Lead Ads and Zapier to deliver real-time email and text notifications for incoming leads. Empowered the business owner to instantly connect with potential leads, significantly boosting lead conversion rates. • Analyzed competitor pages to identify backlink and keyword opportunities, resulting in improved search engine rankings and organic traffic. • Provided clients with regular campaign updates, discussing strategic initiatives and recommending enhancements for optimal campaign performance. • Led and managed talented teams to ensure timely project implementation that exceeded client expectations. • Spearheaded client meetings, assessing needs and defining professional requirements to strategize successful client outcomes. • Created and deployed compelling social media content, driving audience engagement and brand expansion through strategic ad placements. • Implemented marketing automation tools, enhancing overall campaign efficiency and effectiveness.
PershingProduct Manager - Client Reporting
Jan. 2008 - Jan. 2009Directed the submission of customer account statements to DALBAR for their 11th Annual Trends and Best Practices in Investor Statements for the Brokerage Industry. Meticulous attention to detail contributed to securing the prestigious "Excellent" designation and the number one ranking, highlighting our commitment to exceptional services. • Coordinated project planning and execution, ensuring successful product launches and seamless interdepartmental communication. • Collaborated with sales, marketing, and support teams to ensure timely and budget-friendly product launches.
PershingProduct Specialist Fee Based Brokerage
Jan. 2006 - Jan. 2008Jersey City, New Jersey, United States
MetLifeProduct and Internet Marketing Manager
Mar. 2004 - Nov. 2005Iselin, New Jersey, United States
MetLifeProduct Manager
Mar. 2003 - Mar. 2004Iselin, New Jersey, United States
MetLifeMutual Fund Marketing Manager
Feb. 2001 - Mar. 2003Iselin, New Jersey, United States
MetLifeMarketing Manager Insurance Products
Jan. 2000 - Feb. 2001Iselin, New Jersey, United States
MetLifeCompensation Specialist
Nov. 1997 - Jan. 2000Iselin, New Jersey, United States
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