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Work Background
Self-employedCreative Content Specialist – Charlie Harris Photography
Jun. 2022United KingdomStrategic Client Partnerships: Secure and maintain retainer contracts with high-calibre clients, delivering tailored visual content that aligns with their branding and marketing objectives. Project Management & Execution: Manage all aspects of photoshoots, including conceptualisation, prop inventory, budget allocation, and shoot coordination, ensuring seamless execution. Visual Storytelling: Produced visually compelling, data-driven content that amplified concept storytelling, driving audience engagement and strengthening customer loyalty. Optimised Marketing Asset Creation: Delivered high-quality imagery optimised for social media, websites, and digital campaigns, contributing to improved engagement metrics and brand visibility. Client Account Management: Built and fostered long-term client relationships through strategic insights, professional communication, and dependable service delivery.
Tide & Tree Founder & Creative Strategist
Oct. 2018 - Jun. 2022United KingdomLaunched and Scaled Membership Platform: Founded and managed a B2B visual content membership platform, serving over 100 small businesses and achieving six-figure revenue at its peak. Custom Content Strategy: Created bespoke photography, graphics, and marketing visuals, enabling small businesses to boost their engagement, build brand identity and drive measurable results. Innovative B2B Lead Generation: Designed and launched an industry-first quiz, growing completions from 22 to over five figures annually and converting an average of 24.6% into subscribers, driving engagement and membership upsells. SEO-Driven Digital Growth: Conducted in-depth keyword research and applied on-page SEO strategies to optimise landing pages and blog content, while leveraging off-page techniques to drive organic traffic growth. Conversion-Focused Copywriting: Crafted data-driven sales page copy aligned with customer insights, achieving a 6.2% average monthly conversion rate over three years and maximising sales during major promotional campaigns. Social Media Growth: Grew Instagram followers by 144% and Pinterest followers by 65% through cohesive targeted organic and paid campaigns and influencer partnerships, driving consistent referral traffic. Strategic Collaborations: Built partnerships with industry leaders and niche influencers, enhancing the brand’s authority and creating mutually beneficial co-branded campaigns to engage and grow the audience.
NatWestCall Centre Operative
Jun. 2014 - Oct. 2018Manchester, England, United KingdomDelivered exceptional customer service, resolved escalations, and trained new staff, contributing to team efficiency and client satisfaction.
RailsaversOffice Manager
Mar. 2011 - Dec. 2013Lancashire, England, United KingdomManaged administrative operations, created staff training materials, and improved workflows, strengthening organisational and communication skills.
InencoData Entry Representative
Jul. 2010 - Mar. 2011Lytham St Anne's, England, United KingdomEntered and managed complex utility data for medium to large clients, honing technical accuracy, organisational skills, and attention to detail.
Blackpool Area DiversHSE Safety Diver
Jun. 2008 - Jun. 2012Fleetwood, England, United KingdomEnsured safety for underwater operations, including TV shoots and helicopter ditching, training divers and demonstrating teamwork and compliance.
Blackpool Sealife CentrePhotographer
Jul. 2005 - Sep. 2007Blackpool, England, United KingdomCaptured and sold tourist photos, developing upselling techniques, teamwork, and adaptability in a fast-paced environment.
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