Frank Piantini

Brand Marketing Specialist

Marketing DirectorCopywriterCreative ProducerBrand Marketing ManagerMarketing

Frank Piantini, as a Brand Marketing Specialist, is responsible for developing and implementing strategies to effectively promote the brand. His role includes developing brand positioning strategies, and planning and executing marketing campaigns. He collaboratively works with cross-functional teams to ensure the brand message is consistent across all platforms. His experience included using digital tools and social media platforms for brand promotion. Frank's innovative and creative approach has led to significant brand growth and increased customer engagement.

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Work Background

VP Creative Marketing

CNBCVP Creative Marketing

Jan. 2012 - Dec. 2024• Maintained CNBC’s presence as world’s No. 1 business news brand, title held for last 33 years. • Launched CNBC Investing Club with Jim Cramer successfully, meeting plan for 2022 on second day of launch. • Achieved record-high active paid subscribers for CNBC DTC businesses in 2024. • Propelled CNBC Councils business to double-dight growth every year since 2020. • Reached +89% YoY growth in sponsorship fees for CNBC events. • Exceeded first-year targets for CNBC Make It Smarter courses. • Created “I Am American Business” campaign. • Directed social / digital execution for Live Ambitiously and Equity & Opportunity brand marketing campaigns; strategies for CNBC Ambition on TikTok, YouTube, Instagram, Facebook, X, LinkedIn, and Threads. • Established CNBC in primetime as top 30 network with most affluent and educated audience in cable. • Won two national news and documentary Emmy awards for “I am CNBC” campaign and “Garbage Ballet,” promoting the documentary “The Business of Trash.” • Brought same creative energy to prime-time entertainment hits, including Shark Tank, The Profit, and Jay Leno’s Garage, expanding reach beyond business news.

Director, Creative Marketing

CNBCDirector, Creative Marketing

Jan. 2003 - Dec. 2012Englewood Cliffs, NJ

Vice-President, General Manager

American IngenuityVice-President, General Manager

Jan. 2002 - Dec. 2003

VP Creative Marketing

Pearson Television (FremantleMedia)VP Creative Marketing

Jan. 1999 - Dec. 2001

Director, Creative Marketing

WWOR-TVDirector, Creative Marketing

Jan. 1996 - Dec. 1999

Assistant Director, Ad/Promo

KTLA-TVAssistant Director, Ad/Promo

Jan. 1991 - Dec. 1996

Director, Creative Marketing

SportsChannel AmericaDirector, Creative Marketing

Jan. 1988 - Dec. 1991

Writer/Producer; Video Marketing Manager

Turner BroadcastingWriter/Producer; Video Marketing Manager

Jan. 1985 - Dec. 1988

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