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Work Background
VP Creative Marketing
CNBCVP Creative Marketing
Jan. 2012 - Dec. 2024• Maintained CNBC’s presence as world’s No. 1 business news brand, title held for last 33 years. • Launched CNBC Investing Club with Jim Cramer successfully, meeting plan for 2022 on second day of launch. • Achieved record-high active paid subscribers for CNBC DTC businesses in 2024. • Propelled CNBC Councils business to double-dight growth every year since 2020. • Reached +89% YoY growth in sponsorship fees for CNBC events. • Exceeded first-year targets for CNBC Make It Smarter courses. • Created “I Am American Business” campaign. • Directed social / digital execution for Live Ambitiously and Equity & Opportunity brand marketing campaigns; strategies for CNBC Ambition on TikTok, YouTube, Instagram, Facebook, X, LinkedIn, and Threads. • Established CNBC in primetime as top 30 network with most affluent and educated audience in cable. • Won two national news and documentary Emmy awards for “I am CNBC” campaign and “Garbage Ballet,” promoting the documentary “The Business of Trash.” • Brought same creative energy to prime-time entertainment hits, including Shark Tank, The Profit, and Jay Leno’s Garage, expanding reach beyond business news.
Director, Creative Marketing
CNBCDirector, Creative Marketing
Jan. 2003 - Dec. 2012Englewood Cliffs, NJ
Vice-President, General Manager
American IngenuityVice-President, General Manager
Jan. 2002 - Dec. 2003
VP Creative Marketing
Pearson Television (FremantleMedia)VP Creative Marketing
Jan. 1999 - Dec. 2001
Director, Creative Marketing
WWOR-TVDirector, Creative Marketing
Jan. 1996 - Dec. 1999
Assistant Director, Ad/Promo
KTLA-TVAssistant Director, Ad/Promo
Jan. 1991 - Dec. 1996
Director, Creative Marketing
SportsChannel AmericaDirector, Creative Marketing
Jan. 1988 - Dec. 1991
Writer/Producer; Video Marketing Manager
Turner BroadcastingWriter/Producer; Video Marketing Manager
Jan. 1985 - Dec. 1988

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