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Work Background
Prodigy DiscMarketing Content Manager
Mar. 2023 - Jun. 2024As a creative, detail-oriented multimedia content marketer I work as part of an international team to drive the creation and publishing of retail and wholesale content across print, web, social media, and broadcast video channels. Strategize and execute email marketing and SMS campaigns to drive sales and increase positive brand awareness. Manage brand social media accounts (Instagram/TikTok/Facebook/YouTube) as well as create content both independently and in collaboration with influencers, photographers, and videographers. Other duties include copywriting for advertising, blogs, and website content to drive conversion and organic traffic, as well as public relations and community management.
Porsche Cars North AmericaCorporate Communications Specialist
Oct. 2019 - Mar. 2023Greater Atlanta AreaManage U.S. Porsche Newsroom for direct-to-consumer corporate and product communications. Assist with the overall planning, organization and implementation of national and regional media outreach focused on business and tech media. Oversee Porsche Classic media strategy for North America. Compose and edit public and internal communications including press releases, speeches, fact sheets, media strategies, effective emails and more.
UltiworldManaging Editor
Apr. 2018 - Dec. 2021Coordinate team of freelancers to produce daily news stories and features. Editorial planning and assigning deadlines for contributors. Create engaging website and social content. Onsite reporting from regional tournaments.
Oglethorpe UniversityDigital Content Manager
Apr. 2017 - Sep. 2019Greater Atlanta AreaManage WordPress multisite network of more than 50 university properties. Create and distribute branded editorial and video content. Oversee social media strategy and produce posts for all platforms. Collaborate with agency partners on development projects.
Inform, IncManager, Local Broadcast
Dec. 2015 - Mar. 2017Atlanta, GAChampion the value of Inform to broadcast partners and the opportunity to expand those relationships. Manage independent sites in WordPress network of publishers. Serve as first point of contact for day-to-day product usage and support for broadcast partners. Ensure timely response and resolution of partner issues by being our partners' advocate within Inform organization. Prepare and present best practices; monthly usage and revenue reports; and performance analytics for partners. Support the identification of viral content from broadcast partners to the Inform content team. Facilitate the on-boarding of new broadcast partners, or new feature activation and rollout. Monitor video feeds from partners to identify content opportunities or technical concerns. Awareness of broadcast industry trends and needs as they relate to digital news consumption and distribution.
Benz FriendzEditor
Jan. 2015 - Dec. 2017www.benzfriendz.comFounded and update news site and podcast for Atlanta United fans.
Inform, IncSenior Content Manager
Jul. 2013 - Dec. 2015Greater Atlanta Area
OneUp Innovations, Inc.Editor & Publicist
Jul. 2012 - Jul. 2013AtlantaOversee catalog, web and ad copy and marketing materials as well as media buying duties for two lifestyle brands under OneUp umbrella. Handle all outgoing press and media relations. Organized workshop series and speaker schedule for company retail store. Manage social media platforms for two brands.
Eidé MagazineEditor
Oct. 2011 - Jul. 2012Atlanta, Ga.Direct and write daily content on a variety of topics on www.eidemagazine.com. Planned,
assigned and wrote monthly themed editorial content. Contact record labels and managers to
coordinate artist interviews. Responsible for Tumblr and Twitter account, @eidemagazine.
The RaftersEditor
Oct. 2009 - Apr. 2016Report daily updates and write original content regarding UNC men’s basketball team during season on www.rafterblog.com. Produce weekly podcast on NCAABB and pop culture. Content featured on ESPN.com and SI.com. Responsible for Twitter account, @TheRafters & @RoysTieTracker.
Big Boss Brewing CompanyMarketing Representative
Apr. 2009 - Aug. 2010Raleigh-Durham, North Carolina AreaManaged sales account for company in Chapel Hill and Durham, N.C. Organized and operated beer tastings around Triangle. Company liaison at fundraisers and other events.
The Daily Tar HeelDiversions Staff Writer
Jan. 2008 - May. 2010
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