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Work Background
Design Within ReachStudio Lead
Oct. 2022Cambridge, Massachusetts, United States• Number #3 in sales in over 40 DWR Stores in 2024 and three top sellers are on the team nationwide.
• Proven record of landing demand generation and achieving sales goals in an omnichannel luxury
furniture retail.
• Analyzed sales data to refine processes, meet targets, and implement strategic solutions.
• Optimized visual merchandising strategies to align with brand guidelines and enhance luxury customer experiences.
• In tandem with the Area/Store Manager, applied creative merchandising solutions to achieve KPI
results and maximize sell-through.
• Partnered with merchandising teams to optimize product placement and drive sell-through using
sales data.
• Trained and mentored staff, delegating tasks, and optimizing schedules for maximum productivity.
• Managed inventory, ensured health and safety compliance, and resolved customer issues to foster
loyalty.
• Conducted regular operational audits to ensure compliance with company policies, brand standards,
and inventory accuracy.
Darling SpringBuyer, Product & Project Manager
Nov. 2018 - Oct. 2022Boston, Massachusetts, United States• 8+ years of experience managing full product lifecycle, from concept to post-launch in rugs, gift
boxes, home decor, tableware, and kitchenware.
• Deep expertise in furniture and homeware trends, materials, and manufacturing, leveraging
consumer insights to drive product innovation.
• Executed merchandising strategies, optimizing seasonal assortments and sourcing exclusive products to enhance sales and profitability.
• Led cross-functional collaboration across design, inventory, sourcing, supply chain, and marketing to
streamline product launches.
• Negotiated with suppliers to optimize cost efficiency, inventory flow, and delivery timelines.
• Monitored sales performance, adjusting markdowns, product placements, and stock levels to maintain profitability.
• Conducted competitive analysis and market research to identify emerging trends, forecast demand,
and uncover new product opportunities.
• Engaged in trade shows and industry events to stay ahead of emerging interior design and retail
trends.
Serbetcioglu ASInterior Designer
Sep. 2008Boston, Massachusetts, United States• 10+ years of experience designing unique residential and commercial spaces, focusing on custom
furniture, material selection, project management, and client relations.
• Private label experience in the furniture and home decor industry.
• Designed custom pieces, from furniture to lighting to meet the unique requirements of the space and
the project.
• Led projects from concept to completion, overseeing timelines, budgets, deliverables, and quality
standards.
• Specified furniture, fabrics, lighting, and accessories to align with design goals.
• Collaborated with architects, contractors, and vendors to ensure design specifications were met and
executed perfectly.
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