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Work Background
Studio Lead
Design Within ReachStudio Lead
Oct. 2022Cambridge, Massachusetts, United States• Number #3 in sales in over 40 DWR Stores in 2024 and three top sellers are on the team nationwide. • Proven record of landing demand generation and achieving sales goals in an omnichannel luxury furniture retail. • Analyzed sales data to refine processes, meet targets, and implement strategic solutions. • Optimized visual merchandising strategies to align with brand guidelines and enhance luxury customer experiences. • In tandem with the Area/Store Manager, applied creative merchandising solutions to achieve KPI results and maximize sell-through. • Partnered with merchandising teams to optimize product placement and drive sell-through using sales data. • Trained and mentored staff, delegating tasks, and optimizing schedules for maximum productivity. • Managed inventory, ensured health and safety compliance, and resolved customer issues to foster loyalty. • Conducted regular operational audits to ensure compliance with company policies, brand standards, and inventory accuracy.
Buyer, Product & Project Manager
Darling SpringBuyer, Product & Project Manager
Nov. 2018 - Oct. 2022Boston, Massachusetts, United States• 8+ years of experience managing full product lifecycle, from concept to post-launch in rugs, gift boxes, home decor, tableware, and kitchenware. • Deep expertise in furniture and homeware trends, materials, and manufacturing, leveraging consumer insights to drive product innovation. • Executed merchandising strategies, optimizing seasonal assortments and sourcing exclusive products to enhance sales and profitability. • Led cross-functional collaboration across design, inventory, sourcing, supply chain, and marketing to streamline product launches. • Negotiated with suppliers to optimize cost efficiency, inventory flow, and delivery timelines. • Monitored sales performance, adjusting markdowns, product placements, and stock levels to maintain profitability. • Conducted competitive analysis and market research to identify emerging trends, forecast demand, and uncover new product opportunities. • Engaged in trade shows and industry events to stay ahead of emerging interior design and retail trends.
Interior Designer
Serbetcioglu ASInterior Designer
Sep. 2008Boston, Massachusetts, United States• 10+ years of experience designing unique residential and commercial spaces, focusing on custom furniture, material selection, project management, and client relations. • Private label experience in the furniture and home decor industry. • Designed custom pieces, from furniture to lighting to meet the unique requirements of the space and the project. • Led projects from concept to completion, overseeing timelines, budgets, deliverables, and quality standards. • Specified furniture, fabrics, lighting, and accessories to align with design goals. • Collaborated with architects, contractors, and vendors to ensure design specifications were met and executed perfectly.
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