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Work Background
RehlkoChannel Marketing Manager
Sep. 2018Kohler, Wisconsin, United States
EatonMarketing Program Manager
Mar. 2014 - Sep. 2018menomenee falls, wiI am responsible for all internal and channel marketing communications and programs. I work with the product lines to develop internal launches to reach internal and external sales teams. Development of channel programs, loyalty rewards and lead generation with our distributor base is also a major area of focus. I have interactions with sales, marketing and executive level management on collaborative programs and promotions to increase product and brand awareness as well as grow market share. Internally, I work closely with our Marketing Communications Manager to align external initiatives with internal ones to ensure both end users and every touch-point in the channel is properly made aware of these programs.
Johnson ControlsProject Manager
Sep. 2013 - Mar. 2014I worked primarily with the Chillers product marketing manager and his team to develop launch initiatives, campaigns, advertising, and trade show collateral/messaging to drive the chiller product line. I also worked with vendors from ad agencies to video development in order to create cohesive campaigns that touched on a range of media. I also worked with internal groups to organize plant tours, promote plant visits for customers, and develop plant advertising and promotional collateral.
Sybron MiddletonMarketing Communications Creative Manager
May. 2009 - Jun. 2012Middleton, WIConcept, design and implement sales and marketing campaigns, collateral and other materials for three separate companies across a single product platform. Work with Marketing and Product Development to generate technical, promotional and sales strategies and materials to be used in the field, in front of the customer and at trade shows. Use design programs (Adobe CS, Final Cut Pro, Fireworks, etc) to create videos, print materials and web content/messages from concept to completion. Write and distribute press releases, social media messages and collateral copy. Maintain, update and report on ROI from trade shows and work with finance to stay within all budgeting parameters. Create and implement focus groups and surveys to collect customer input and gather information on competition. Plan, monitor and attend over 60+ trade shows including logistic, market message, trade show materials and vendor management. Pack and coordinate shipments of trade show booth/materials. Attend seven major shows as on-site manager. Work with vendors including printers, magazine reps and freelance designers. Develop and track email and direct mail campaigns. Plan yearly sales meeting from logistics to content. Work with sales, management and marketing (domestic and international) to coordinate company newsletters, individual sales rep territory campaigns and all other marketing communications needs using Adobe CS and/or Microsoft Office suite (Excel, Word, Power Point, etc).
San Jamar / Chef RevivalMarketing Communications Supervisor
Oct. 2000 - May. 2009Elkhorn, WISupervise 3-person MarCom team and work with multiple departments to implement creative collateral from concept to completion. Utilize software (Adobe CS, Final Cut Pro, etc) to create and implement marketing campaigns, collateral and web needs. Create micro-websites for product launches including eblasts, video and response tracking. Maintain the budget for the department as prescribed by Marketing Management. Work with distributors to implement partner campaigns to the field and to customers. Design POP displays and presentations for distributor use domestically and internationally.
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