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Work Background
F&I DirectMarketing Director
Nov. 2020Key Accountabilities:
● Displays galvanizing leadership to direct reports; responsible for pinpointing opportunities to increase brand awareness/reach ● Relied upon to optimize attribution models and design/execute retail, medical, legal, and non-profit brand growth strategies in alignment with operational objectives
● Interfaces with eCommerce, advertising, social media/networking, promotions, and multiple online channels to ensure/maintain consistency of brand communication across all platforms
● Conducts extensive research on consumer opinions/industry-leading marketing strategies and cultivates positive relationships with marketing experts, statisticians, and influential professionals
● Manages ongoing initiatives, maintains costs under budget (approx. $5k), monitors/reports project progress, and ensures timely completion of tactical marketing campaigns Key Achievements:
● Directed successful multichannel marketing campaign, effectively expanding client base by 100% in 12 months; conceptualized and executed initiative to implement techniques focused on securing top clients
● Spearheaded transformation of online strategy and drove sales pipeline development; established robust client network, securing 52 leads in 30 day period (previously 0 lead generation)
Todd Judy FordInternet Director
Jan. 2019 - Nov. 2023Key Accountabilities:
● Led 12-member team including 1 Internet Sales Leader, 1 Internet Service Leader, 4 Business Development Agents, 5 Call Center Agents, and 1 Photographer while handling $25k digital budget/submission of departmental payroll ● Directed sales/service business development efforts, created/managed digital marketing initiatives, and collaborated with executive leadership to determine goals/vision for organization serving 17.5k+ clients annually
● Functioned as training/professional growth SME with proficiency in building finely-tuned operational units; identified staff member strengths/weaknesses and conducted technical training/skill development sessions Key Achievements:
● Drove significant increase to service appointments per month (800 to 1.3k) and supported business expansion, managing recruitment, interviewing, hiring, and onboarding of 9 new employees
● Improved lead generation from 250 to over 600 per month and employed lost/inactive client follow-up communications method (Seinfeld Sequence), resulting in 10.4% improvement to retention rate
● Successfully executed digital marketing initiative to maximize SEO/SEM, email, social media, website, and publication capabilities; generated over 14.3k spike in monthly site visitors (11,350 to 25,650+)
Joe Holland Chevrolet and ImportsDirector Of Marketing And Business Development
Apr. 2015 - Dec. 2018Key Highlights:
● Headed digital/traditional marketing efforts, and organized events for Trail of Dreams Tournament Series, Kanawha Charleston Humane Association, and Summer Fest, among other organizations within local community
● Guided team of 4 Sales Agents, 1 Service Agent, and 1 Photographer; ensured Co-op compliance and produced branded content while handling up to $90k ad budget for dealership serving over 13.5k clients annually
● Pinpointed areas of inefficiency within operational expenses and eliminated $10k in monthly spending
● Improved web lead closing percentage by 16.1% (8.2% to 24.3%), expanded social media platform presence (1.5k to 11k followers), and implemented sales tracking metrics which boosted sales floor close rate by 30% in 1 year
● Delivered record-setting performance achieving 86% monthly sales average increase during first 3 months in role
● Developed Co-op submission with 100% success rate, generating additional $180k in funds YoY and retaining over $300k yearly
Suddenlink MediaAccount Executive
Jun. 2014 - Mar. 2015Charleston, West Virginia, United StatesKey Highlights:
● Increased billing from advertising clients from $6,000 to $24,000 in 10 month period.
● Generated 3 New clients through personal marketing.
PMA USA (Performance Matters Associates, Inc.)Sales Agent
Feb. 2014 - Aug. 2014Charleston, West Virginia, United StatesKey Highlights:
● Earned the offer of District Manager position in 3 months time as a sales rep
● Boosted insurance sales with PMA USA in the worksite marketing division by 2%.
Dealman AdvertisingMarketing Manager
Oct. 2009 - Nov. 2013Bluefield, West Virginia, United StatesRepresented client interests and formed marketing strategies around them.
Produced content for TV, Print, Radio, and Internet Marketing.
Managed internal processes for billing, buying media, client correspondence, and coop reimbursement.
Trained and mentored employees within the department.
Coordinated with upper management for Copy writing and editing.
Managed internal marketing efforts in coordination with HR.
Neighborhood HospitalityKey Manager
Feb. 2006 - Oct. 2009Princeton, West Virginia, United StatesMaintained the restaurant's revenue, profitability and quality goals.
Ensured efficient restaurant operation
Maintained high production, productivity, quality, and customer-service standards.
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