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Work Background
OleeoHead of North America Marketing
Jul. 2022 - Jun. 2023Remote - Pacific Time ZoneOur purpose (and passion) is to help companies attract, engage, and hire amazing, diverse teams that can change the world for better.
As head of North American Marketing I lead a team to drive pipeline into sales qualified opportunities that result in revenue.
Responsible for the Sales Development team globally, as well as Field Marketing, AR/PR, Events and Partner Marketing.
OpenLegacyHead of Global Growth Marketing
Nov. 2021 - Jul. 2022Remote- Pacific Time ZoneTransforming monolithic mainframe systems into cloud-native building blocks of innovation.
Easily Create Digital Services Without Being Held Back by Your Legacy Systems.
Prepare to Thrive in the Digital Age. Responsible for the Global team driving pipeline and revenue growth via Sales Development, Web Properties, SEO/SEM, Digital Marketing, Influencer Marketing and ABM strategy, Marketing Operations and Reporting.
QuantumHead of Global Demand Generation
Dec. 2020 - Nov. 2021Irvine, California, United StatesCREATE. INNOVATE. PROTECT. ON QUANTUM.
Helping the world’s leading organizations unlock the potential of rich digital content. Whether powering innovations, creating entertainment, or keeping nations secure, Quantum works with you to make the world a happier, safer, and smarter place. Responsible for leading the global team driving pipeline and revenue via Sales Development, Events, Digital Marketing, ABM, eDM, Marketing Operations and Analytics, Web properties
UiPathGlobal Technology Alliances Partner Marketing - ISV/GSI/SaaS
Apr. 2019 - Dec. 2020Greater New York City AreaOne of the fastest growing and highest-valued AI enterprise HyperAutomation software companies worldwide. • Strategy and Execution of integrated ABM focused end-user and partner marketing, demand generation (direct and through channel), vertical and horizontal marketing, and customer loyalty and retention programs.
• Headed major tier-one industry events such as Google Next, Oracle OpenWorld, and Microsoft Ignite/Inspire to ensure flawless execution and substantial pipeline lead generation. • Transitioned to successful virtual events and demand generation activities in response to COVID impacts.
• Owned Content Strategy for both in-house and content syndication campaigns, direct and with partners
• Project and Budget management, OPEX, MDF, JMP, JMA. Partner Program integration.
Revenue Acceleration PartnersVP of Business Development and Marketing
Feb. 2019United StatesRevenue Acceleration Partners delivers fractional CMO, Sales Development, and go-to-market revenue acceleration services that enable the Global 500 and emerging high-technology leaders to meet and exceed short-term and long-term business objectives. National and international clients utilize our team’s decades of go-to-market expertise to fast-track critical business-development initiatives and fill resource gaps. Our collaborative team approach includes a combination of best practices strategic planning and cutting- edge tactical execution, tailored to exceed your business objectives. We specialize in seasoned fractional revenue marketing and demand generation professionals for short-term and long-term projects.
Pulse SecureHead of Global Demand Generation
Feb. 2017 - Jan. 2019San Francisco Bay AreaAcquired by Avanti: PulseSecure creates solutions that change the way people think about and use their enterprise devices securely beyond the edge. -Drive revenue growth through the development, optimization, and execution of demand generation strategy. Responsible for building pipeline and executing on sustainable revenue targets.
-Implement inbound and outbound campaigns incorporating email marketing via Marketo, SEO/SEM, ABM, social, web, display, live/digital events, etc. Identify and test new growth opportunities across segments/channels/verticals.
-Own the buyer’s journey. Manage and optimize lead scoring and nurture models that perform above industry benchmarks and corporate KPI's.
-Own both inbound and outbound Global SDR teams to optimize lead sourcing and pipeline acceleration. (team of 14 globally)
Sungard Availability ServicesSr. Director, Global Demand Generation
Feb. 2015 - Jan. 2017Silicon Valley, CA Wayne, PASungard Availability Services (Sungard AS) helps businesses transform their IT environments, ensuring they are resilient and recoverable. •Owned inbound and outbound demand-gen activities including lead nurturing, lead scoring, email campaigns, webinars, dimensional mail, and ABM programs exceeding all monthly MQL / SQL targets.
•Managed digital marketing campaigns and executed highly engaging SEM programs. •Managed a Director and 3 category managers to deliver persona and vertical specific marketing campaigns and content, as well as the Inbound and Outbound SDR teams (team of 12).
•Created and drove digital and email marketing programs utilizing Marketo then Pardot platforms, working closely with sales leadership to exceed campaign goals. Created segmented nurture tracks.
NetAppGlobal Alliance Partner Leader- Brocade Alliance
Jun. 2012 - Feb. 2015Sunnyvale, CANetApp specializes in helping our customers get the most out of their data with industry-leading cloud data services, storage systems, and software. • Strategic planning and execution of go-to-market with OEM and ISV's. Applied technology, and influenced personnel and resources to effectuate marketing and sales enablement campaigns and programs, joint value propositions, and business use cases globally. Executed solution and account-based partner and alliance marketing programs.
• Drove business development relationship between NetApp and global partners including technical co-development with $100,000,000 annual run rate and 50% CAGR
• Cross-functional influence across a broad cross section of the company- technical, sales and marketing
• Proven ability to recognize, analyze, and take action on go to market approaches, marketing demand generation programs, joint value propositions, and business cases around strategic partnerships
NetAppIntegrated Marketing Leader- Backup/Recovery Solutions
Aug. 2011 - Aug. 2012Sunnyvale, CA - Latin America - Asia-Pacific - America's-West• Planned and executed GEO backup and recovery go-to-market plan
• Produced and delivered Gartner analyst category briefings
• Launched SnapProtect, NetApp’s first ever backup and recovery solution across multiple GEO's
• Developed SnapProtect demand and drove incremental pipeline through execution of lead generation, digital and ABM marketing, and awareness campaigns
• Evangelized the SnapProtect solution and product life cycle to senior sales leaders and partners
• Achieved $100 million+ pipeline target and license sales Worldwide
• America's West, Latin America and Asia-Pacific GEO focus
Cloudbox LLCSenior Director Business Development
Jan. 2004 - Aug. 2011Silicon ValleyPivoted angel and VC portfolio investments post dot.com crash
Assessed technology and intellectual property, and created new go-to-market strategies
OracleDirector International Sales & Marketing
Feb. 1999 - Apr. 2003Boldfish acquired by OracleBoldfish was a Mayfield/Alloy Ventures Funded startup successfully acquired by Oracle: • Developed and executed corporate business plan for entry into Asian market, including budgets, sales targets, and market analysis. • Consistently achieved >140% of quota.
• Successful execution of APAC strategy was directly responsible for market validation within the Enterprise space, and a successful exit. Company was sold to Oracle
• Managed, coached, evaluated, and developed a team of five direct reports (Inside Sales) and two line managers (inside sales and professional services).
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