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nstechChief Revenue Officer (CRO)
May. 2025São Paulo, BrasilIn this role, I lead the areas of Marketing, Product Marketing, Growth, Pricing, Revenue Operations, Corporate Project Management, Solutions Design, Consultancy, Direct/Indirect Sales Channels and Media — including the magazine Mundo Logística and the Logística do Futuro event, both of which enhance our market presence, content, and brand engagement.
RappiSenior Commercial Director - Turbo Dark Stores | Latin America
Oct. 2024 - May. 2025São Paulo, Brasil
RappiHR Senior Director | Latin America
Nov. 2023 - Oct. 2024São Paulo, BrasilThis role integrates HR, business, and financial perspectives into a cohesive strategy to drive regional growth and operational success. The focus is on aligning talent management with business objectives and ensuring financial sustainability. - Strategic Alignment: Partner with regional leadership to align HR initiatives with business strategies, ensuring that talent acquisition, development, and retention support overall business goals like revenue growth, market expansion, and operational efficiency;
- Talent and Leadership Development: Implement talent strategies that support long-term business success. This includes leadership development programs, succession planning, and high-potential talent identification, all while ensuring that these efforts are cost-effective and aligned with financial goals;
- Financial Efficiency and Cost Management: Manage the HR budget for the region, focusing on optimizing spending across compensation, benefits, and workforce productivity to ensure cost-efficiency without compromising talent quality or engagement;
- Change and Risk Management: Lead change management efforts for business transformations ensuring smooth transitions while maintaining employee engagement and operational continuity;
- Business Outcomes through Talent ROI: Measure and report the return on investment (ROI) of HR initiatives, linking talent management strategies directly to business metrics like profitability, productivity, and market performance. Ensure that HR initiatives contribute positively to the company's bottom line, enhancing both operational outcomes and financial performance;
- Cultural and Organizational Impact: Foster a strong, inclusive, and performance-driven organizational culture that supports business growth in Latin America. Ensure that cultural initiatives resonate with the region’s workforce and business priorities, driving engagement, innovation, and a unified corporate vision.
RappiCHRO & M&A Senior Director | BR
May. 2022 - Nov. 2023BrasilThis role involves leading Human Resources strategy with a strong alignment to business goals, especially during mergers and acquisitions (M&A), while integrating a financial perspective. - Talent and Culture Management: Develop and implement strategies for attracting, retaining, and developing talent, promoting a high-performance culture aligned with financial targets and organizational goals. The focus is on optimizing workforce efficiency to drive profitability;
- Post-Acquisition Integration: Lead cultural and organizational integration after M&As, ensuring the harmonization of HR policies and structures, while also managing cost synergies, restructuring efforts, and aligning workforce expenses with post-acquisition financial projections;
- Change Management: Facilitate change processes with a focus on employee adaptation and the financial impact of reorganizations, ensuring that transitions are smooth and cost-effective, minimizing disruption to productivity;
- Compliance and Labor Relations: Ensure compliance with labor laws and ethical standards, while managing potential financial risks related to disputes, legal issues, or non-compliance, and negotiating with unions to control labor costs.
RappiCommercial & Partnerships Director - Turbo Dark Stores | BR
Jun. 2021 - May. 2022BrasilThis role focus on maximizing business impact through operational efficiency, commercial and supply therms, strategic partnerships, and innovative approaches to rapid delivery services. - Partnership Development: Establish strategic relationships with suppliers and brands to enhance product offerings and negotiate favorable commercial and supply terms;
- Dark Store Expansion: Work together with the operations team to optimize dark store locations, ensuring efficient logistics and inventory management to meet rapid delivery demands;
- Commercial Growth: Implement targeted strategies using data insights to boost revenue and improve customer experience;
- Financial Management: Oversee budgets and cost control while tracking key performance metrics for profitability;
- Innovation: Work together with the Tech team to integrate technological solutions and innovations to improve operations and accelerate delivery times;
- Stakeholder Management: Coordinate with internal teams and external partners to align commercial and operational goals.
RappiRegional Commercial & Operations Director | BR
Jun. 2020 - Jun. 2021The key responsibilities of that role combine driving commercial growth and ensuring operational excellence to achieve success in the region. - Commercial Strategy and Growth: Develop and implement commercial strategies to expand market share, increase revenue, and enhance the competitive positioning of the business in Brazil. Identify new market opportunities and optimize the product portfolio to meet customer demands and drive growth. Collaborate with marketing and sales teams to create targeted campaigns that boost customer acquisition and retention;
- Operational Efficiency: Oversee day-to-day operations, ensuring that processes are optimized for maximum efficiency and cost-effectiveness. Continuously monitor performance metrics and KPIs to drive improvements in productivity and service quality;
- Financial Management: Manage the budget for commercial and operational activities, ensuring alignment with financial objectives and maximizing profitability. Develop cost-control strategies to improve margins without compromising service levels or operational efficiency;
- Leadership and Team Development: Lead cross-functional teams, fostering collaboration between commercial and operational teams to achieve unified business goals. Drive leadership development, talent acquisition, and team engagement to build a high-performance culture;
- Customer Experience: Ensure that operational processes are aligned with customer expectations, providing a seamless and high-quality customer experience. Implement customer feedback mechanisms and data-driven insights to continuously refine and improve services.
- Stakeholder Management: Collaborate with internal and external stakeholders to ensure that commercial and operational initiatives align with the broader strategic goals of the business.
Maintain strong relationships with suppliers, partners, and key stakeholders to support business objectives and foster growth.
OYO - BrasilCountry Sales Director | BR
Jan. 2020 - Jun. 2020São Paulo, BrasilThe main goal of this role is to drive sustainable revenue growth in the Brazilian hospitality sector, positioning the company as a leading technology provider for hotels through strategic client relationships, innovative solutions, and a well-executed sales strategy. - Sales Strategy and Growth: Develop and execute sales strategies to increase market share and revenue in the hospitality sector, focusing on hotels across Brazil. Identify new business opportunities, establish relationships with key clients, and drive customer acquisition. Lead the sales team to meet or exceed revenue targets, while maintaining a strong pipeline of opportunities.
- Client Relationship Management: Build and nurture long-term relationships with hotel chains, independent hotels, and other key stakeholders in the hospitality industry. Act as a trusted advisor, providing technology solutions that address the specific needs of hotel clients, improving their operational efficiency and guest experience;
- Market Penetration: Lead efforts to expand the company’s footprint in the Brazilian hospitality market, introducing innovative technology solutions that can transform hotel operations. Understand the competitive landscape and leverage insights to position the company’s offerings as market-leading solutions;
- Team Leadership and Development: Manage and develop a high-performing sales team, providing guidance, support, and training to help them reach their full potential. Foster a culture of performance, accountability, and continuous improvement within the sales team;
- Collaboration with Global Teams: Collaborate closely with global sales, marketing, and product teams to align regional strategies with the company’s overall goals and leverage global resources for local success. Provide feedback from the Brazilian market to help shape product development and marketing initiatives.
OYO - BrasilCommercial and Operations Regional Director | NE
Jul. 2019 - Dec. 2019Recife e Região, BrasilThis role focuses on driving regional growth through strategic commercial efforts and ensuring operational excellence to support sustainable business development in the Northeast of Brazil. - Commercial Strategy and Growth: Develop and implement commercial strategies tailored to the Northeast region, focusing on expanding market share and driving revenue growth. Identify and capitalize on new business opportunities, building relationships with local clients, suppliers, and partners. Drive sales teams to achieve and exceed sales targets, ensuring consistent performance and market penetration;
- Operational Management: Oversee all operational activities in the region, such as optimize resources and processes to improve productivity, reduce costs, and enhance service quality. Implement best practices in operational management to meet business objectives and customer satisfaction goals;
- Financial Oversight: Manage the budget for both commercial and operational activities in the region, ensuring cost-effectiveness and alignment with financial goals;
- Team Leadership and Development: Lead and mentor cross-functional teams, fostering collaboration between commercial and operational departments to ensure unified business execution. Support talent development and promote a culture of high performance, accountability, and continuous improvement;
- Customer Relationship Management: Ensure that customer service and operational processes align with client needs and expectations, enhancing the overall customer experience. Build and maintain strong relationships with key stakeholders and customers to foster loyalty and long-term partnerships;
- Regional Expansion and Market Adaptation: Adapt and localize business strategies to suit the specific dynamics of the Northeast region, considering economic, cultural, and logistical factors.
Explore opportunities for expanding the business footprint within the region, including opening new locations or entering underserved markets.
Procter & GambleSenior Sales Manager - Direct & Indirect Channels | NE
Aug. 2017 - Jul. 2019Fortaleza e Região, BrasilThis position key responsibilities focus on driving sales growth through both direct and indirect channels in the region and effective team management. - Sales Strategy Development: Develop and implement sales strategies for both direct and indirect channels, tailored to the specific needs of the Northeast market and clients. Identify market opportunities and adjust the sales approach to maximize revenue and expand market presence;
- Direct Channel Sales: Lead and manage the sales team responsible for direct channels, ensuring they meet or exceed their sales targets. Build strong relationships with key clients and manage high-value accounts, ensuring long-term partnerships and business growth;
- Indirect Channel Management: Identify, onboard, and manage partnerships with resellers, distributors, and other indirect sales channels. Provide support, training, and incentives to indirect partners to ensure they are effectively representing and selling the company’s products or services;
- Performance Monitoring and Reporting: Track sales performance across both channels, using KPIs to monitor progress and identify areas for improvement. Provide regular reports and insights to senior leadership on sales performance, market trends, and opportunities for growth;
- Team Leadership and Development: Lead and mentor the sales team, providing coaching and support to improve performance. Foster a culture of accountability, collaboration, and continuous improvement within the team;
- Market Intelligence: Stay informed about market trends, competitor activities, and customer preferences in the Northeast of Brazil. Use market insights to refine sales strategies and ensure competitiveness in both direct and indirect channels.
Procter & GambleSenior Sales & Merchandising Manager | CO + NO
Feb. 2016 - Aug. 2017Goiânia e Região, BrasilThis role focuses on enhancing product visibility, driving sales through impactful merchandising, and ensuring that the brand is consistently and effectively represented across the midwest region of Brazil. - Merchandising Strategy: Develop and implement regional merchandising strategies to align with both the brand’s overall goals and the unique characteristics of the BR midwest market. Ensure the effective execution of visual merchandising plans in stores and other points of sale, optimizing product placement and presentation to maximize sales;
- Product Presentation: Oversee the design and layout of in-store displays, ensuring that products are presented in an appealing and engaging way. Ensure consistency in branding and visual presentation across all locations within the region, adhering to corporate guidelines while adapting to local market needs;
- Sales Support: Collaborate closely with sales teams to align merchandising efforts with promotional campaigns and sales objectives, boosting product visibility during key sales periods. Track the performance of merchandising initiatives and adjust strategies as needed to enhance product turnover and sales efficiency;
- Vendor and Supplier Management: Work with suppliers and vendors to ensure timely and efficient delivery of merchandising materials and fixtures;
- Market Analysis and Insights: Analyze market trends and consumer behavior in the Center-East region, using data to inform merchandising decisions and optimize product assortments. Stay updated on competitor activities and local market dynamics, adjusting merchandising strategies to maintain competitiveness;
- Team Leadership: Lead and mentor a team of merchandising professionals, ensuring effective execution of merchandising plans across all stores in the region. Provide training and development opportunities to enhance the skills of the merchandising team.
Carrefour BrasilRegional Category Manager | RJ + ES + NE
Mar. 2015 - Feb. 2016Vila Velha e Região, BrasilThis role focus on developing and executing category strategies to drive growth, profitability, and market share within the region through negotiations and relationships with industries. - Category Strategy: Crafting data-driven category strategies based on market trends and consumer insights;
- Product Portfolio Management: Managing and optimizing the product mix to meet demand and maximize profitability;
- Sales Growth: Collaborating with sales and marketing teams to drive revenue through pricing, promotions, and product visibility;
- Supplier Relationships: Building strong relationships with suppliers to negotiate favorable terms and ensure product availability;
- Performance Monitoring: Tracking category KPIs and providing insights for continuous improvement;
- Team Leadership: Leading a category team and working cross-functionally to align with overall business goals.
Carrefour BrasilCategory Manager Trainee | SP
Jul. 2014 - Feb. 2015São Paulo e Região, BrasilIn this role, the main challenge was to learn the activities, tools, and responsibilities of a Category Manager in practice and undergo intensive management training by immersing in various areas of the business. - Category Strategy: Crafting data-driven category strategies based on market trends and consumer insights;
- Product Portfolio Management: Managing and optimizing the product mix to meet demand and maximize profitability;
- Sales Growth: Collaborating with sales and marketing teams to drive revenue through pricing, promotions, and product visibility;
- Supplier Relationships: Building strong relationships with suppliers to negotiate favorable terms and ensure product availability;
- Performance Monitoring: Tracking category KPIs and providing insights for continuous improvement;
- Team Leadership: Leading a category team and working cross-functionally to align with overall business goals;
- Leadership Development: Enhance leadership skills to effectively manage teams and drive performance;
- Strategic Thinking: Learn to align departmental goals with overall business strategy;
- Decision-Making: Improve problem-solving and decision-making abilities in complex business environments;
- Team Management: Develop skills in motivating, coaching, and managing high-performing teams.
- Financial Acumen: Understand financial metrics and how to manage budgets, costs, and profitability;
- Communication Skills: Improve communication, negotiation, and conflict resolution abilities;
- Operational Efficiency: Learn to optimize processes and improve organizational efficiency;
- Change Management: Gain skills in managing organizational change and innovation.
Grupo Twenty SixNew Business Sales Executive
Aug. 2013 - Jul. 2014Recife e Região, BrasilThe main priority of this role is to generate new business in the import/export market, build strong client relationships, and ensure the seamless execution of international trade operations. - Business Development: Identifying and pursuing new business opportunities in the import/export sector;
- Sales Strategy: Developing and implementing sales strategies to meet revenue goals;
- Client Relationship Management: Building and maintaining relationships with clients to ensure satisfaction and identify growth opportunities;
- Logistics Coordination: Collaborating with supply chain teams to ensure smooth transportation and delivery of goods.
ElifeMarketing Intern | NE
Aug. 2012 - Jul. 2013Recife e Região, BrasilThe primary goal is to support the digital marketing team in executing campaigns, creating content, and analyzing data to help grow the company's online presence and achieve marketing objectives. - Social Media Management: Schedule posts and engage with audiences on social platforms;
- Market Research: Conduct research on industry trends and target audiences;
- Data Analysis: Analyze metrics from digital marketing channels and report on performance;
- Team Collaboration: Work with marketing teams on strategy and creative ideas;
- Administrative Support: Provide general support to the marketing team.
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