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Work Background
Multiple ClientsDigital Marketing and Content Creation
Jun. 2019Sag Harbor, New York, United StatesFreelance and Contract Work: Social and Web Content/Digital Marketing | 2019-Present I have been fortunate to work on a variety of freelance and contract projects that have honed my skills in social media and web content creation. My current projects include: Luxury Real Estate Marketing: Manage marketing strategies for a luxury real estate group, focusing on social content creation, new listing proposals and overseeing photography/video creation to enhance team presence and property appeal.
Book Launch for NYTimes Bestselling Author: Oversee the execution of a book launch, including crafting press releases, coordinating virtual events, and developing strategic marketing plans to maximize reach and impact.
PR and Press Outreach for Artist: Develop press materials and execute PR outreach for an artist’s upcoming gallery exhibition in East Hampton, NY, to increase visibility and engagement within the art community.
Social Media Content for Onda Beauty: Created daily social media content and wrote all copy for the promotion of Onda Beauty’s new store opening in Sag Harbor, NY. Planned in-store events and developed strategies to engage and expand the target audience
Weider Nutrition InternationalSenior Beauty Director, Women's Health and Fit Pregnancy Magazines
Jan. 2009 - Jan. 2012•Created monthly editorial lineup and authored all beauty and wellness content for more than 17 pages per month under both titles, liaising regularly with the Art Department to create aesthetically-appealing beauty visuals on all photo shoots.
•Covered beauty and fitness markets for both books. Represented the magazines at high-profile events including the Natural Health Expo in California
•Generated ad sales in collaboration with the publisher and built long-lasting professional relationships with advertisers to ensure successful outcomes.
Various Publishers and CompaniesFreelance Beauty and Wellness Writer
Jan. 2002•Leverage updated industry knowledge and trends to create brand driven content, engaging visuals, and copy for beauty/wellness brands and magazines such as Hear Me Raw skincare and Purist Magazine.
•Developed compelling daily social media posts and wrote all copy for Onda Beauty’s social to accompany and promote a new store opening in Sag Harbor, NY. •Boosted sales and promoted Onda Beauty in a positive light by planning in-store events and developing social media content that actively represented the brand's tone and engaged the target audience. •As a freelance Beauty Writer for Shape Magazine, was crucial to co-writing The Bikini Body Diet book with Editor-in-Chief Tara Kraft in addition to numerous beauty articles.
•Filled in as interim Beauty Director for three months at Women’s Health Magazine during the Beauty Director's maternity leave.
•Authored, researched and implemented visuals for the bi-weekly Baby CZ clothing blog; also produced concepts for and wrote weekly e-mailers for retail space to advertise in-store events and help move inventory
•Developed all product description content for the Blue Ribbon General Store’s website; involved researching beauty, home and children’s products that were optimal for in-store selling purposes
Bumble and bumbleDirector of Public Relations
Jan. 2000 - Jan. 2002•Organized all global publicity endeavors for this product and salon company; also strategized to execute a comprehensive PR plan
•Managed a series of special projects, including developing an amenities program and leading cross-promotions to enhance the band’s overall image
•Wrote and edited PR, education, marketing, online and company magalog copy
•Supervised and mentored a team made up of a PR Manager and Coordinator, working together to encourage regional press growth and development
Hearst MagazinesBeauty and Fitness Editorial Director, CosmoGirl Magazine
Jan. 1999 - Jan. 2001•Penned and edited more than eight well pages of weekly beauty and fitness content; included five FOB pages, along with fitness and gift features
•Supervised a driven team of four in the Beauty Department
•Cooperated with the Publishing Team to devise ideas for and execute advertorials. special issues and cross-promotions
•Also worked jointly to execute large-scale marketing efforts and major events
•Excelled in covering the beauty and fitness markets on behalf of magazine to promote cutting-edge industry developments and new products to a diverse reader base
•Managed photoshoots including styling, such as booking hair and makeup appointments
•Also directed the efforts of the Photographers during these shoots and organized all still-life photography processes
BEAUTYJUNGLE.COMEditor of E-Zine
Jan. 1998 - Jan. 2000•Crafted intentional visual content for the e-zine; included editing still-life and directing photo shoots
•Collaborated with both high-end and mass-market beauty brands to determine ways to produce content that emulated the brick-and-mortar shopping experience for consumers
•Completed detailed market-specific trend research for use in discovering potential new partner companies
Hearst MagazinesBeauty Director, Teen Magazine
Jan. 1997 - Jan. 1999
Hearst MagazinesAssociate Beauty Editor, Seventeen Magazine
Jan. 1994 - Jan. 1997
Hearst MagazinesAssistant Beauty Editor, Seventeen Magazine
Jan. 1993 - Jan. 1994
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