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Network Power<100 people
Roles
💰100%
Investor & VC
💸100%
Marketing
✔️100%
IT
Geos
🇺🇸100%
United States
Work Background
Dickies®, a VF CompanyCreative Project Manager
Sep. 2023- Manage multiple parallel projects working with designers, writers, developers, business leaders, and external vendors.
- Manage end-to-end process and mechanisms for content creation including defining prioritization criteria, schedules, stages and gates, and stakeholders’ role and responsibilities.
- Ensure all deliverables are meeting business partner expectations, including adherence to established timelines and budgets.
- Uphold standards and best practices methods. - Ensure the creative team focuses on priority projects, knows the project vision, objectives and requirements.
- Collect and synthesize input from stakeholders and share out to the creative team.
- Communicate to the creative team project status, flagging and troubleshooting potential issues.
- Create, maintain and disseminate project information to stakeholders and senior management.
- Remove roadblocks, disambiguate situations that impede designers and other stakeholders
The North Face, a VF CompanyCreative Project Manager
Apr. 2023 - Sep. 2023- Manage multiple parallel projects working with designers, writers, developers, business leaders, and external vendors.
- Manage end-to-end process and mechanisms for content creation including defining prioritization criteria, schedules, stages and gates, and stakeholders’ role and responsibilities.
- Ensure all deliverables are meeting business partner expectations, including adherence to established timelines and budgets.
- Uphold standards and best practices methods. - Ensure the creative team focuses on priority projects, knows the project vision, objectives and requirements.
- Collect and synthesize input from stakeholders and share out to the creative team.
- Communicate to the creative team project status, flagging and troubleshooting potential issues.
- Create, maintain and disseminate project information to stakeholders and senior management.
- Remove roadblocks, disambiguate situations that impede designers and other stakeholders
House of MorrowMarketing Consultant
Jul. 2022United StatesClient work: REBBL, Chameleon Coffee, The North Face, Dickies, Best Nest Wellness, Cappello's Marketing consulting
- Yearly planning, strategy and budget recommendations
- Review of marketing activities performance
- Recommendation of marketing activities within budget and to support sales plan - Product and pricing strategy Marketing execution & management
- Instacart set up and management - Sponsored search set up and management
- 84.51 and Kroger precision marketing planning and management - In store promotion recommendations and management - Digital couponing planning, setup and management - E-Commerce analysis - price pack architecture, operational review, P&L optimization Vendor management services - Collaborate with external partner services to execute marketing tactics - Daily management of vendor, strategic planning, monthly marketing performance analysis - Includes areas in: Public relations, Amazon, digital marketing, community building, creative services
Cappello'sSenior Marketing Manager
Jul. 2022 - Jan. 2023- Lead brand strategies, annual brand marketing plans, and manage all marketing and creative projects from start to finish - Collaborate directly with Creative Director and CMO to brief projects, project manage, and launch all campaigns on a per-project basis - Lead and manage shopper marketing, social media marketing, digital advertising, brand creative, influencer marketing, trade show creative, and sales creative projects from start to finish - Ensure creative briefs and projects are managed and delivered on time and within budget
- Provide thought leadership to strategically grow, achieve results, and analyze new opportunities to win
- Solely responsible for marketing budgets of all sizes: strategic yearly budgeting by marketing tactic, monthly P&L reconciliation, and budget optimization by quarter in collaboration with the Finance department
4505 MeatsSenior Marketing Manager
Aug. 2021 - Jul. 2022Remote- determines and manages strategic brand direction to deliver product, brand, and company objectives
- develops and leads brand strategy to grow and retain consumers through marketing mix - content, commerce and utility
- conducts monthly business planning activities by leveraging data and analytics to understand and tweak strategy objectives and business goals for long term success - works with sales to develop, manage and measure shopper marketing campaigns to drive awareness and trial at key national retailers - oversees all social media strategy, content creation, brand direction and influencer marketing to increase brand awareness and growth - plans, strategizes and manages e-commerce and online delivery business - collaborates cross functionally to drive team forward and project manage product innovation efforts to create and launch new products. Successfully launching new Tajin cobranded pork rinds resulting in $1M in additional revenue at launch. - manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs - leads all trade show efforts with third party partners - negotiates contracts terms with vendors/agency partners - helps plan and conduct market and consumer research
- reviews post-event reports, analysis, and generate regular status reports on marketing programs - creates marketing overviews for Board meetings
The Honest StandSenior Brand Manager
Aug. 2020 - Apr. 2021Remote- Led brand strategies and annual brand marketing plans including helping define business objectives, consumer and channel strategies, and translation of those strategies to the consumer through elements of the marketing mix.
- Worked cross functional within the organization and third-party agency partners.
- Provided thought leadership to strategically grow, achieve results and analyze new opportunities to win.
- worked cross functionally to conduct consumer research, packaging design, and brand positioning to launch successful rebrand
Love GrownMarketing Manager
May. 2019 - Aug. 2020Denver, Colorado• Accountable for directing and managing all marketing initiatives that drive brand awareness, trial and repeat purchase for an all-natural Cereal company
• Develop annual, long- and short-term marketing strategy and plans • Solely responsible as the brand lead across all marketing functions – both in brand strategy, promotion and creative. Provide brand review for all marketing content and ensure it is in line with overall brand positioning and voice
• Collaborate and support the sales team to provide best-in-class retailer specific Shopper Marketing programs for new and existing distribution growth opportunities
• Coordinate and lead cross functional teams (Operations, Sales, Finance) to ensure successful and on-time execution of marketing initiatives
• Provide leadership across all new product launches for commercialization in a cross-functional manner • Works from start to finish on all innovation and renovation projects including category innovation, product formula changes, packaging redesign, manufacturing project management, and sales and marketing collateral development • Oversee external agency partners on the development, design and production of creative assets • Collaborates and project manages Shopper Marketing agency to plan and execute shopper marketing plans at key retailers to increase brand awareness and trial through promotions (i.e. digital coupons, Ibotta, sweepstakes, influencer programs, at home coupons etc)
• Manage marketing and sales P&L, through accurate tracking and forecasting of marketing spend • Lead and manage marketing team – Customer Service Manager, Graphic Designer, and Marketing Coordinator • Accountable for planning and executing all tradeshows and sales shows to achieve company goals
Perky JerkyMarketing and Event Manager
Jan. 2016 - Apr. 2019Denver, CO- Responsible for developing and executing marketing strategy, ideas and activations consistent with overall brand strategy including: social, PR, influencer marketing, and event marketing in order to drive brand awareness, increase trial, and support key retailers for an all-natural turkey and beef jerky company
- Responsible for brand copywriting including social, website and other marketing materials - Social media – manage overall content calendar, develop content with influencers, engage with consumers and proactively work to grow social channels - PR – manage consumer PR firm on a day to day basis, coordinate interview with senior leadership as appropriate, and manage product mailings weekly to send to publications - Influencer marketing – identify and work with key bloggers and influencers to create content and spread brand and product love in order to increase brand awareness, while also managing paid athletes internally - Event marketing – solely responsible for creating and running event marketing program including trade shows and field marketing events. Continually reach over 1,000,000 impressions per year with event marketing strategies at consumer facing field marketing events - Daily management of a $600,000 budget for event marketing yearly plans
- Oversee and manage the field-marketing department including full time staff plus part time brand ambassadors. Strong organizational skills developed through managing multiple staff and projects
- Maintain leads generated through events and guide in post-event community building
- Build relationships with partners and vendors to create company-branded marketing materials, apparel, event assets, trade show booths, and promotional vehicles
Perky JerkyMarketing Coordinator
Jan. 2015 - Jan. 2016Denver, Colorado, United States
Imbibe DenverEvent Coordinator
Nov. 2012 - Dec. 2014Denver, CO- Responsible for creating, planning, and organizing unique craft events ranging in size from 100 to 14,000 people for local event planning company
- Collaborated with the design team to create unique collateral, signage, graphics and promotional materials for each event
- Publicized each event to raise awareness and drive levels of attendance and participation by targeted audiences
- Ran each event from start to finish, acting as an onsite event coordinator
- Responsible for soliciting new accounts, maintaining relationships with existing accounts, and providing clients with professional and friendly contact throughout their experience
Last Best WeddingsWedding and Event Planner
Jan. 2011 - Jan. 2020Colorado, Montana and Wyoming- Owned and ran a wedding and event planning company
- planned over 50 wedding varying in size from 50-400 people per event - executed events ranging in budget from $10,000-$75,000 - solely managed day of event coordination
Aspen Square Management, IncTraveling Marketing Manager
Jan. 2010 - Nov. 2012United States - FL, MT, AZ, MI- Responsible for implementing marketing plans on recently purchased properties for one of the nation’s largest privately-held, real estate investment and property management firms
- Created marketing plans at each property (i.e. grassroots marketing, outreach marketing, guerilla marketing, online advertising), resulting in thousands of dollars in revenue
- Rebranded each new investment property which included renaming the property, generating awareness and excitement on remodeling and creating positive buzz on property and in the community
- Managed properties up to 500 units in size, including administering resident accounts, corporate travel scheduling nationwide, and accounts payable and receivable
Baby Wants CandyMarketing Intern
Jun. 2009 - Aug. 2009Chicago, IL
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