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Work Background
Adria Dental GroupHuman Resources Generalist
Nov. 2022 - Jul. 2023Croatiao Providing comprehensive HR support across multiple departments or divisions within an organization;
o responsible for a wide range of HR functions, including talent acquisition, employee relations, performance management, training and development, and HR policies and compliance; o handling employee inquiries and contributing to HR initiatives that foster a positive and productive work environment for all employees within the group.
FreelanceMarketing and Brand Strategist / Certified Employer Branding Professional / IWCZ Board Member
Jan. 2020 - Nov. 2022Zagreb, Belgrade Business, brand and team development o Working with clients to identify and capitalize on business opportunities, streamline processes, and enhance overall performance;
o focus on brand development, creating compelling brand strategies, and implementing effective marketing campaigns to strengthen brand presence and engage target audiences;
o assessing team dynamics, provide training and coaching, and foster a collaborative and high-performing work culture.
Employer Branding Certified Professional
o Helping organizations enhance their employer brand and attract top talent;
o development and advise on employer branding strategies: designing engaging recruitment campaigns, and utilizing various marketing channels to reach potential candidates;
o building a positive employer brand reputation and aligning employer branding efforts with the organization's values and culture.
Ma Ing d.o.o.CEO, Consultant – business, brand and team development, SE Africa Region
Oct. 2015 - Jan. 2020KenyaClients: Distell/KWAL Ltd, Kevian Kenya Ltd, Old Mutual
HR CONSULTANCY
o Advice and support to organizations and clients on their HR needs and challenges;
o conducting HR audits, creating talent acquisition and retention strategies, team development;
o assisting in employee relations, performance management, and workforce development initiatives;
o promoting a positive work culture and optimizing HR practices to enhance overall organizational efficiency and success. MARKETING CONSULTANCY
o Providing expert advice and guidance to businesses or clients on their marketing strategies and initiatives;
o conducting in-depth market research and analysis to identify target audiences, understand industry trends, and assess competitors;
o creating customized marketing plans and campaigns tailored to meet the client's specific goals and objectives;
o developing brand positioning, messaging, and digital marketing strategies to enhance the client's market presence and drive business growth;
o offering insights, recommend best practices, and help clients optimize their marketing efforts to achieve tangible results and a competitive edge in the market.
L'OréalGroup Product Marketing Manager
Dec. 2009 - Oct. 2015Eastern Europeo Responsible for developing and executing marketing strategies to drive brand growth and market share; o analyzing market trends and consumer insights to identify opportunities and develop targeted marketing initiatives; o monitoring and report on campaign performance, manage budgets, and collaborate with external agencies to ensure successful brand positioning and market presence.
L'OréalProduct Manager
Aug. 2007 - Dec. 2009Zagreb, Croatiao Responsible for the strategy, development, and successful launch of products on the market;
o analyzing performance, gather customer feedback, and make data-driven decisions to continuously improve the product and meet business objectives;
o establishing the brand's presence, drive customer engagement, and achieve growth targets to position the brand for long-term success in the marketplace.
Philip Morris InternationalBrand executive Marlboro, Premium Brands and Slims
Jan. 2006 - Dec. 2007Zagreb, Croatiao Responsible for executing brand strategies and initiatives across multiple markets;
o collaboration with cross-functional teams, working to enhance brand awareness, drive consumer engagement, and increase market share; o analyzing market trends, consumer insights, and competitor activities to develop impactful marketing campaigns and promotional activities.
NestléRegional Brand Manager
Jan. 2005 - Dec. 2006o Responsible for overseeing and implementing brand strategies across multiple markets within SE Europe region, collaborating with cross-functional teams, and ensuring consistent brand messaging and positioning; o driving brand growth, market share, and consumer engagement through innovative marketing campaigns, product launches, and consumer insights;
o analysing market trends and competition, making data-driven decisions to achieve business objectives while upholding Nestlé's brand standards and values.
AWT International- CroatiaTrade Marketing Manager
Jan. 2003 - Dec. 2005o Responsible for developing and executing marketing strategies specifically focused on promoting and supporting products or services within the retail or distribution channels;
o working closely with sales teams to understand market trends, consumer behaviour, and competitor activities and drive sales and enhance brand visibility at the point of purchase;
o creating promotional campaigns, point-of-sale materials, and trade incentives to influence retailer behaviour and boost product demand; o analyzing sales data, monitor campaign effectiveness, and collaborate with cross-functional teams to optimize marketing efforts and achieve revenue targets.
AWT International- CroatiaHR Specialist
Jan. 2001 - Dec. 2003o Responsible for recruitment and talent acquisition, employee relations, HR policies and compliance, training and development, benefits administration and performance management;
o assisting to employee engagement initiatives, handling HR analytics, and support to various HR projects to ensure the organization's success and the well-being of its employees.
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