Dentsu Aegis Network México Chief Strategy Officer
Jan. 2016 - Feb. 2021MexicoI lead three multidisciplinary teams – Strategy, Research & Analytics and Digital Insights and am responsible for the development of Dentsu strategic approach. I focus on strategic advisory clients like GM, Beiersdorf, Microsoft, Heineken, Hermes who demand deep understanding of consumer and market dynamics. I oversee the relationships with big data and technology providers like Nielsen, Kantar, Google, Facebook, Navegg, Salesforce and pioneer the development of tailor-made products based on data analytics and ideation that solve wider business challenges.
My remit as well includes Mexico and LatAm region especially when comes to new business and strategy development.