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Network Power<100 people
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Startup Founder
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IT
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Business Owner
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South Africa
Work Background
Torchy's TacosHead of Digital Marketing
Feb. 2024Austin, Texas Metropolitan Area-Developing and executing an integrated customer strategy across all digital channels, developing digital loyalty programs, and ensuring consistency in digital customer contact points
-Overseeing strategy and direction of the team
-Responsible for lifecycle marketing, market benchmarks, reporting, P&L
-Owns relationships with media agencies 3rd party vendors (Uber Eats, DoorDash, Favor)
-XFN leader finding efficiencies and putting processes into place to save time and money
Reimagine Work CoachingFounder
Dec. 2019globalMy coaching practice is about empowering people to take back their time and live fulfilling life. Time is a resource none of us can get back. Life first, work second. If you struggle with setting boundaries, knowing your self-worth or even yourself, naming your fears and owning your superpowers, making career decisions, or feel stuck? You're in the right place!
FacebookHead of Global B2B Marketing: Cross-Border, Emerging Markets, Travel & eCommerce
Sep. 2016 - Nov. 2022GlobalCultivated B2B business and drove international expansion by leveraging experience across the e-commerce, travel, hospitality, consumer packaged goods (CPG), and entertainment industries. -Grew revenue from $0 to ~$36B in two years by identifying markets and industries to enter and strengthen with data and research, led product development for advertiser challenges, and positioned solutions for adoption. -Prepared XFNs for the next 1B people coming online by bringing Emerging Markets business to the forefront of GTMs through inspiration (stage talks and c-suite meetings) and action (partnering with sales, product, and engineering teams).
-Developed a multi-year strategic plan to raise awareness, adoption, and accelerate spend that resulted in exceeding KPIs for the company. Working to take brands and agencies of all sizes global and scale once there:
-Digital scale expert
-Storyteller of why technology is for optimists -Partnerships creator for open collaboration across APIs and companies
-Keynote speaker: Women in Technology, Mashable, internal events
-Mentor and coach: established global mentorship program for women, impacting over 500 women in 2 years. Started company resource group worldwide to bring together Neurodivergent people and their alias to impact products like videos (create auto closed captioning). Helping businesses of all sizes take their goods and services to the world. Check out our solutions at: https://www.facebook.com/business/m/going-global
FacebookHead of SMB Sales: B2B Travel & Entertainment
Sep. 2013 - Sep. 2016austin, texas area-built team from ground up
-people manager
-Focused on Entertainment and Travel industries -Collaborated directly with c-level to define vision, program success metrics, and executable roadmap to achieve desired business outcomes for advertisers.
-Increased team from one to eight members and contributed to larger team growth to over 400 in three years.
-Grew book of business from $50K to $45M in two years by partnering with XFNs to build internal IT tools (CRM), developed training programs and pitch deck collateral to sell solutions both internally and externally.
-Expanded global team from five to hundreds around the world in one year. -Contributed to team training and scaled on-boarding from one week to six hours
-Protected and grew revenue in Travel and Entertainment industries by being the relationship owner from c-suite to executioners, optimizing expertise in the business, and consulting on larger organizational needs. -Concentrated on changing the Tourism space (CVB/DMO) for the digital age with strategic partnerships
-CVB/DMO Expert
-Featured Speaker at DMA West (March 2016), DigMe (April 2016)
-Grew business YoY by 118%
-Working with XFN partners in Public Content, Atlas, Audience Network, & Instagram -Working directly with Product teams (Insights, Engineers, and Marketing) to drive XFN empathy and product change -Global Point of Contact for managed SMBs on build out on internal IT tools, as well as communication tools
-Comfortable presenting at C-level to secure buy-in, advocacy, and establish trust
-Ability to prioritize internal products and external client needs with little direction
-Contributed to team training by developing and leading Brand & Marketing Partners (formerly PMD) sections of training, condensing from one week to six hours
-Facebook FIT contributor in New York City, NY and Austin, TX
-Featured speaker at Facebook eTourism event June ‘14
-new hire trainer, mentor, and interviewer
OracleDirector of Analytics & B2B Sales (via Vitrue acquisition)
Apr. 2012 - Sep. 2013Cincinnati AreaOracle Client Partnership team led with a CPG focus (Proctor & Gamble, Victoria’s Secret, and Smuckers). Leading team that doubled revenue from year one to year two, as well as increased client KPIs by 90% within four months. -people manager -Lead on global analytic report development and insights/recommendations, while working in combination with product managers and clients to build out technical platform (UX).
-created pricing and competitive placement of solutions -Providing strategic feedback to clients to meet KPIs and social media goals across multiple channels and within emerging markets.
-Focus on unique in-country needs with customized solutions.
-People manager of one analyst and mentor to four others. -Account management/Client relationship management, also responsible for renewals and up-sells. -Cross-functional team leadership and collaboration internally and externally to meet client social goals, identify growth opportunities, and deliver premium social solutions. -Key feedback provider to software engineers on future technology integrations based on client and internal day-to-day use cases (user experience). -RFP/RFIs
-P&G Social Engagement Board for Olympics 2012, provided recommendations to brands daily on how to improve performance. -Speaker at Oracle Social Media Summit '12 in Las Vegas
-Research and presentations on emerging platforms and competitor products as well as product integrations. -Training international teams on SRM/social CRM to maximize global social strategies Brands I worked on and with: Major P&G brands (Tide, Gillette Global, Olay, Pampers Global, etc), Smuckers, YouTube, & Victoria's Secret
Vitrue, Inc.Analyst, Client Partnerships (now Oracle)
Apr. 2011 - Apr. 2012Cincinnati, Ohio Area-Analyze social media campaigns and assist in social media development for Vitrue's enterprise clients. -Provide monthly reports to each client, as well as implement their local, regional, and global social media initiatives. -Building out technology to aline with client needs.
-Develop reporting with direct client input and feedback.
-Responsible for social media strategy, analytics, global training materials, one on one training, and providing best practice solutions for clients.
SUPERVALULead Brand Manager/Project Manager
May. 2009 - Apr. 2011-Coordinated projects and brands from concept to shelf for one of the worlds largest retailers. -Worked on Private Label/Store Brands -Team leader that coordinated projects, time lines, and priorities as well as executed brands from concept to shelf
-Process writing for efficiencies, money savings, and flow -Kept all aspect of projects on schedule while working with cross-functional stakeholders with the use of computer software such as Oracle’s Agile software
-Key team member on brands and launches for Supervalu such as WholeCare Pet, Stockman & Dakota, homelife, Stone Ridge Creamery, Wild Harvest, Super Chill, and equaline -Promotions and Cross Marketing -Influenced decision makers with brand strategy for clear communication to the consumer -Special projects from Directors such as: Market Research, trend interpretation, presentations, promotions, work flow and time line creations
-Worked closely with suppliers and their customer to reach common goals and drive sales
-Managed day-to-day actions to ensure all issues and risks are monitored and resolved in a timely manner -Worked with supplier partners to collect and complete necessary forms and information to initiate packaging -Prioritize projects and have flexibility to move from one to another on a minutes’ notice -Reviewed art on packaging
-Managing internal and external teams to get items from concept to shelf
Daymon WorldwideAdministrative Associate with Supervalu account
Mar. 2008 - May. 2009Work on store brands to ensure planning, implementing, and executing of items
- Transitional (new items entered into database) management
- Working closely with Supervalu on pricing, inventory, and systems
- Promotional execution along with cross team collaborations to ensure accuracy
Minneapolis Institute of ArtProgram Manager
Jul. 2007 - May. 2008Assist with Art in the Park program by traveling to different parks teaching art to children of all ages and backgrounds. - Get communities involved to promote the arts at ground level
- Motivate children to participate in museums by showing how important art/artifacts are to the future.
Big BowlServer
Nov. 2005 - Mar. 2008Server - Strong focus on customer service. Knowing your customers by anticipating their needs before they are stated and taking action to ensure a pleasurable dining experience. - Was picked to be a closer which includes: supervising others to ensure a smooth running shift, checking co-workers' stations to confirm work is done correctly, and having more tables.
2006 Science Museum of MinnesotaExhibit Supervisor
May. 2003 - Sep. 2004Body Worlds - Provided information on scientific topics by pointing out how the body systems work in relation to each other by using models, diagrams, and education. - Responsible for safety/security: knowing the evacuation plans, knowing how to direct large volumes of people in a calm manner, first aid, and CRP. - Provided leadership through training new hires, taking charge of large crowds and directing them to where they need to be, looking for lost persons, designing and implementing plans to lessen crowds.
- In charge of eight volunteers: setting up their stations, supplies, and being available for questions.
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