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Work Background
PropertyReachSenior UI/UX Designer - Creative Director
Feb. 2023 - Jul. 2025Innovative and user-centered Senior UI/UX Designer with 27 years of experience creating intuitive, visually compelling, and seamless digital experiences. Adept at user research, wireframing, prototyping, and interactive design, with a strong focus on usability and accessibility. Proficient in Figma, Adobe Creative Suite, XD and front-end development tools. Skilled in design thinking, agile methodologies, and cross-functional collaboration to deliver impactful products that enhance user satisfaction. Passionate about crafting engaging interfaces that drive conversions and improve user engagement. Expertise in UX strategy and design leadership to create exceptional digital experiences.
PropStreamCreative Director - UX/UI Designer
May. 2019 - Jan. 2023Lake Forest, CaliforniaCollaborated with data professionals and engineers to ship new features across REI web app and mobile platforms. Used A/B testing and analytics to inform design decisions, improving user onboarding and subscription retention. Spearheaded and designed PropStream’s first iPhone app UI/UX project. Worked closely with developers for both Apple and Android variations. Managed all branding initiatives including brand updates, social media marketing efforts and front end web design and development. Led all PPC and paid marketing strategies and initiatives increasing company growth by over 60%. Created high-fidelity multi-branded white label prototypes of PropStream for development and distribution. Led directives and creatives for customer education systems called PropStream Academy Wrote and acted in a series of light-hearted but application focused commercials for YouTube advertising initiatives. - Link available upon request.
Ecom AutomotiveSenior Designer and Front-end Developer
Dec. 2015 - May. 2019Santa Ana, CaliforniaConceive and direct all design initiatives that include robust social media campaigns, email marketing, branding, catalog creation, PPC, remarketing, new site development, and photography. Acknowledged for creatively designing a myriad of e-commerce websites setup to aesthetically draw an endless amount of traffic and work seamlessly for the end user. Provided inventory software, CRM’s, feedback and shipping software, website hosting, logo design, apparel, product packaging, business cards, and more. Created websites from off-road parts at TuffStuff4x4.com to custom fire pits and tables at TrueFlame.com and everything in between.
PMP Marketing GroupSenior Designer
Sep. 2012 - Dec. 2015West Palm Beach, Florida AreaProvided a complete company rebrand as well as technical and creative leadership for all marketing materials including three trade show booths, newsletters, and multiple other marketing materials. Designed endless trade publications and managed the art direction on client photo shoots. Developed a bootstrap-based templating system, designed 37 law firm web sites, implemented RedBooth project management software, and customized an in-house CMS system based in ColdFusion. Led each site design meeting and design comp presentation. Received two ‘Summit Creative Awards’ in 2013.
Sesame CommunicationsSenior Web Developer
Oct. 2009 - Sep. 2012West Palm Beach, Florida AreaTransitioned into a remote, freelance role supporting the Seattle, WA main office responding to debugging and all other technical questions via Skype. Go to guy for CSS display issues. Championed the design and development of over 300 PHP websites within 18 months. Led the front-end development team providing training and support.
Rockwell Design StudioDesigner / Developer / Owner
May. 2009 - Jan. 2015Florida / CaliforniaBuilt custom WordPress sites WooCommerce and Magento Ecommerce solutions and developed robust online marketing campaigns utilizing various responsive emailer programs and software. Still managing client sites daily. Ensuring client market share by developing strategies utilizing SEO/SEM to keep their site and brand relevant; drawing new visitors on a consistent basis.
THAT AgencySenior Designer/ Developer
Nov. 2006 - May. 2009West Palm Beach, Florida AreaProvided site planning and wireframing for multiple clients needing high-end CSS/PHP/Ruby On Rails sites. Websites included Sol Melia and ME by Melia Hotels globally. Developed sites with the clients' needs at the forefront and implemented a full UX/UI planning and research system.
Native Remedies LLCArt Director
Jul. 2004 - Nov. 2006Designed all product elements from their set of three ecommerce websites to designing all packaging, labels and marketing materials.
Cole + Russell ArchitectsArt Director/ Lead Designer In Charge of Marketing
Jul. 2003 - Jul. 2004Lead designer in charge of all marketing materials including Flash Presentation, marketing brochures and a new website. Also played a role as an amateur architectural photographer for all projects.
Freelance ProjectsFreelance
Jan. 2002 - Dec. 2004
Lange Wheeler Design GroupMultimedia Designer
Jan. 2000 - Dec. 2002
Instant ReplayNew Media Designer
Jan. 2000 - Dec. 2002
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