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Work Background
Prague Food GuideFounder & Content Creator
Aug. 2024Prague, CzechiaI founded and developed an influential Instagram page (@PragueFoodGuide) with a focus on the vibrant culinary scene in Prague, blending cultural storytelling and food photography to engage a diverse audience.
I curate and produce engaging multimedia content (reels, posts, stories) showcasing local restaurants, cafés, and food businesses, emphasizing the personal stories behind each establishment and their culinary offerings.
I collaborate with local businesses, chefs, and restaurant owners, establishing partnerships that drive brand awareness and build community connections.
I utilize extensive knowledge of food trends, marketing strategies, and social media growth tactics to foster a loyal following and maintain a consistent voice.
I implement data-driven insights to enhance content performance, resulting in increased visibility and engagement across platforms.
I manage my collaborations, creative campaigns, and marketing initiatives, working towards transforming Prague Food Guide into a full-time food expertise platform.
Skills: Social Media Marketing | Content Creation | Brand Partnerships | Digital Storytelling | Photography | Influencer Marketing | Food Expertise | Trend Analysis | Community Engagement
Arden UniversityDigital Marketing Manager
Aug. 2022Prague, CzechiaIn my role for Arden University I contribute to the growth of the business in different and measurable ways:
Digital Strategy Development: I develop and implement digital marketing strategies aligned with Arden University's overall marketing objectives.
Online Campaign Management: I plan, execute, and optimize digital marketing campaigns across various channels.
Content Management: I oversee the creation and distribution of compelling and relevant digital content to drive brand awareness, engagement, and lead generation.
Social Media Campaigns: I lead social media paid initiatives, overseeing the creation of the content and monitoring the campaign performance.
Analytics and Reporting: I utilize analytics tools to measure and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
Budget Management: I partake in the managing of the digital marketing budgets, ensuring efficient allocation of resources for maximum impact and ROI.
Collaboration: I work closely with cross-functional teams, including sales, SEO manager, designers, and agencies to align digital marketing initiatives with broader organizational goals.
Total Wine BarMarketing and Event Manager
Jan. 2022 - Aug. 2022Prague, Czech Republic
FAVI - furniture and decorations marketplaceMarketing Project Manager
Jan. 2021 - Jan. 2022Prague, CzechiaMarketing: - monitoring, analysing and reporting the results, making changes and adjustments in marketing channels based on results; - responsibility for all marketing channels, setting up strategy, creating adverts and evaluating them;
- testing, improving and trying new approaches and tools. Sales: - actively sourcing new clients through research, e- mail, call, meeting in order to expand our catalogue;
- worked with HubSpot, set up tailored sales strategy for the Italian market
Accounting: - technical support for new and long-term clients with .xml feeds. Translation of the website in Italian.
DeaDia Cosmetics s.r.o.Co Creative Director
Aug. 2019 - Jan. 2021Praga, Repubblica Ceca
Foodguide APP UG (haf.)Brand Manager
Feb. 2018 - Jul. 2024Prague, The Capital, Czech RepublicAs Prague Food Guide's Brand Manager, I craft a strategic vision for @prague.foodguide, connecting Prague's culinary scene with global food enthusiasts. I oversee content creation, collaborating with local establishments for captivating visuals and engaging stories. Facilitating partnerships with restaurants, I ensure the platform is a sought-after space for showcasing culinary expertise. Actively engaging with our community, I adapt content strategies based on audience trends. Utilizing data analysis tools, I optimize our approach for continual growth and relevance, maintaining our position as a leading authority in culinary exploration.
Wine Food MarketCounselor in Italian Food and Beverages
Aug. 2016 - Aug. 2019Prague, The Capital, Czech Republic
Lingviéra - jazykové kurzyItalian Lecturer and Translator
Aug. 2016 - Aug. 2019Prague, The Capital, Czech Republic-Course for advanced students B2
-Translation from Czech and English to Italian
INSELSBERG & WINTON, s.r.o. Language SchoolItalian Lecturer
Jul. 2016 - Feb. 2017Prague, Repubblica CecaIndividual course for a beginner student
Corso ItalianoFounder - Lecturer
Sep. 2015 - Aug. 2019Prague, The Capital, Czech Republic
Lennon Wall MagazineContributor
Sep. 2014 - Sep. 2018PragueI write articles and publish photostories,for the university magazine, Lennon Wall .
Preloz.toFreelance Translator
May. 2014 - Jan. 2021
LinguaNostraItalian Teacher
Nov. 2012 - Jun. 2015
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