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Work Background
Ironwood Marketing ConceptsAnalyst
Jan. 2024 - Mar. 2024Boston, Massachusetts, United States• Conducted in-depth analysis of market trends and customer needs to inform strategic decision-making on energy solutions for businesses, demonstrating a strong understanding of market dynamics.
• Utilized Tableau for report generation and data visualization, presenting actionable insights to stakeholders and driving informed decision-making.
• Collaborated with cross-functional teams to develop and implement sales strategies, ensuring alignment with company goals and objectives.
Leap ScholarBusiness Operations Manager – Strategic Initiative
Feb. 2022 - Aug. 2022Bengaluru, Karnataka, IndiaI was responsible for maintaining and monitoring a Management database, assisting with lead scoring using logistic regression, and designing and deploying data structures, reports, and queries using MySQL and Tableau. The role also required me to publish weekly and monthly reports to measure business performance and communicate insights. Additionally, I have experience in event planning and coordination, including administrative duties and stakeholder engagement. ● Created and implemented data table structures, forms, reports, and queries using MySQL and Tableau, resulting in a 30% increase in data accuracy and efficiency.
● Monitored and maintained the management database, reducing system downtime by 20% and improving data accessibility by 25%.
● Contributed to improving lead targeting effectiveness by 15% by assisting with developing the lead scoring mechanism's logistic regression model.
● Produced monthly reports using Tableau to communicate key business insights and track performance against targets, resulting in a 10% increase in revenue and a 5% reduction in expenses.
IDP Education LtdBusiness Consultant
Mar. 2021 - Jan. 2022Noida, Uttar Pradesh, IndiaIn my role at IDP Education, I focused on optimizing lead-to-client conversion rates and leveraging data-driven insights to enhance operational efficiency. Key achievements included: Lead Scoring & Conversion: Assisted in designing and implementing a logistic regression model for lead scoring, which filtered and prioritized customer leads on the website and course applications. Managed the end-to-end onboarding and counseling process for students and parents, consistently exceeding 100% of the monthly target. Revenue Forecasting: Applied time series analysis to forecast revenues for test preparation products, achieving a model accuracy of 86%, helping the organization make data-informed decisions for the upcoming fiscal year. Data Infrastructure: Designed and deployed data structures, reports, and queries to streamline operations, ensuring accurate and timely data access across teams. This role enabled me to enhance my skills in data analysis, predictive modeling, and business strategy, contributing significantly to IDP Education's operational success.
TC GlobalBusiness Analyst – Relationship Developer
Aug. 2017 - Feb. 2021Delhi, IndiaIn my role as a Business Analyst – Relationship Developer at TC Global, I analyzed marketing campaign data using Python to drive a 200% increase in sales through lead conversion optimization. Additionally, I developed competitor analysis models to enhance market positioning and strategic sales insights. I also managed student application data in the TC Global Database to track progress and follow-up actions.
RiverStones Secure Services LLPBusiness Analyst
May. 2016 - Jul. 2017Noida, Uttar Pradesh, IndiaI led a Technical Surveillance Analysis team of five members, handling recruitment for both the TSA and Marketing teams. I participated in strategic decision-making for each case based on information gathered from undercover agents in the field. Additionally, I analyzed data received from field agents and audio receipts of bugs planted around suspects. I also participated in business meetings to explore new association possibilities with prospective clients. ● Headed the Technical Surveillance Analysis team comprising five members and handled recruitments for the TSA as well as the Marketing teams
● Collated and analyzed data as received from the agents in the field and from the audio receipts of the bugs planted around the suspects
ConcentrixOperations Associate
Jun. 2015 - May. 2016Gurgaon, IndiaWorked on Google's project for YouTube Policy and Operations where I managed the ethical mapping of over 600 videos and monitored age-appropriate content for issues such as data privacy, hate speech, harassment, and cyberbullying. ● Worked on Google’s outsourced project on Policy and Ops for Youtube
● Was responsible for managing YouTube Policy and Operations through ethical mapping of content and monitoring
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