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Work Background
Senior Product Designer
NordhealthSenior Product Designer
Mar. 2020 - Nov. 2022Helsinki, Uusimaa, Finland
 External consultant - UI Lead
Siemens External consultant - UI Lead
Oct. 2017 - Dec. 2020Madrid Area, SpainAs UI Lead I am in charge of the design team, our main tasks included, user research, persona creation, ideation and concept along with designers, clients, QA and PMs, sketching and wireframing to test-drive ideas and iterate quickly in the early stages of the projects, user testing with agile scrum methodology, task creation to test the UX flow and interaction, design and functional prototyping with sketch, figma and Invision and finally implementation of the templates for multiple frameworks and libraries such as React, Vue and EmberJS.We also worked on the creation/maintenance of the Omnivise style guide, including a shared library of assets and a comprehensive set of directions on how to write text (writing styles), best practices and shared components. All of this was a significant improvement to the whole department, we achieved a much more solid state for all the suite apps, we achieved design harmonization, and most importantly a user-centered approach to all the design process was implemented including service design and design thinking methodologies, all of this allowed the company to increase the benefits and subscriptions from this suite of app on more than a 32%, happy clients with more intuitive and easy to understand UIs.
UI Lead, Senior Art Director & Senior Consultant at Mercedes-Benz USA
Mercedes-Benz USAUI Lead, Senior Art Director & Senior Consultant at Mercedes-Benz USA
Nov. 2012 - May. 2017Montvale, New Jersey, USAAs Senior Interaction Designer, UX Designer and UI Lead I was in charge of all aspects of the Netstar tool related to prototyping, visual design, style guides, documentation for the webapp, mobile apps and watch apps. I was also in charge of directing and working with a team of Ixd on prototypes, user testing, documentation and further evaluation of the UX. As Senior Visual Designer with more than 17+ years experience, I'm the responsible for designing, along with the design team, all screens for NetStar in Sales, Service, Parts and Administration areas creating multiple user-driven complex UIs to meet the steak-holders requirements. I also supervise the development for all the screens making sure they meet the standards of the app style guide, including code revision (HTML, CSS, JS). I'm in charge of creating and evolving the design system, helping on defining all the components from typography, color palette, UI elements and helping on composing the relevant elements for fit complex UI's.
Graphic Designer · Developer
Notorious Fashion CorpGraphic Designer · Developer
May. 2013 - Oct. 2013Madrid Area, SpainNotorious me contrato para trabajar en varios aspectos del diseño de su aplicación y al mismo tiempo para trabajar en refactorizar la estructura de su aplicación, realizar mejoras, añadir nuevas características, diseñar elementos de email marketing entre otros detalles.
At Sistemas / RTVE.es
At Sistemas / RTVE.esAt Sistemas / RTVE.es
Jul. 2010 - Sep. 2010Trabaje en la coordinación del desarrollo del nuevo portal A LA CARTA de Radio Televisión Española, un proyecto sumamente desafiante y a la vez divertido, conocí mucha gente realmente interesante, super profesional y excelentes personas, se lanza el proyecto a fin de año una vez finalizada la implementación.
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