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Work Background
TokTok.idVice President Government Relations
May. 2016Greater Jakarta Area, IndonesiaResponsible in building a robust government relations function for Toktok.id. (Indonesian Civil Servant’s E-Commerce) Coordinates a broad advocacy agenda to enhance the TokTok.id brand and reputation. In collaboration with Both VP of Marketing and VP of Commercials, I responsible for the development of the organization’s state government relations strategy; communicating with Dewan KORPRI National (Indonesian National Civil Service Corps) and their members within the Government ministries and institutions of Indonesia. Lead the planning and oversee the execution of communication programs to enhance the company's image with state and local officials, KORPRI National. industry, employees, and the civil servants members in which the company operates. Develop professional relationships with stakeholders while building strategic partners and champions of the closed loop e-commerce.
TokTok.idDirector Marketing Communications
May. 2016 - May. 2018IndonesiaDirect the development and execution of national marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication, regulatory communications and corporate events. This closed loop E-commerce has 4,3 million civil service members across Indonesia. Direct in developing the department’s strategic plan, which addresses critical issues in the marketing and communications area. This plan will set out objectives for each strategic area of the department and outlines plans for achieving those objectives. Essential duties and responsibilities are:
1. Actively lead, build and manage the corporate communications team
2. Ensure new communications campaigns and programs are aimed at reaching marketing targets.
3. Manage brand delivery and consistency across all markets for all product lines within TokTok.id
4. Build and manage the corporate communications budget.
5. Determine projects which should be completed internally and externally. Manage relationships with outside vendors as necessary.
6. Drive continuous process improvements and implement best practices to manage projects efficiently.
7. Collaborate closely with managers in Marketing, Business Development and Sales. Achievements:
1. Led the Pre-opening team member to create Business Plan, Business Flow for TokTok.id
2. Developed successful, detailed and integrated marketing and brand strategy in line with the strategic vision of TokTok.id version 1.0 in 2016
3. Participated in and was a key contributor in driving the business Launched by the Presiden of the Republik of Indonesia, November 2016
4. Introduced an integrated marketing and communications strategy in support of business development activities resulting in record lead generation, brand awareness
One Asia GroupHead of Marketing Communications
May. 2013 - Jun. 2016Indonesia, Hongkong, UK
dancingcloudsBrand Alchemist: Merging Creativity with Effective Communication
May. 2010Jakarta Selatan, Jakarta, IndonesiaCorporate government relations and marketing communications expert with a proven track record of success in developing and executing strategic campaigns that build relationships, promote brand awareness, and achieve business goals. Also has a strong background in the branding and creative industry, with a focus on developing and managing brand identities, marketing materials, and social media campaigns.
LEAP Comms AgencyManaging Partner
Mar. 2010 - Mar. 2013Jakarta
Precision GroupCreative Director
Aug. 2007 - Mar. 2010Jakarta
PT. Modern Internasional TbkCreative Manager - Marketing Communications Dept
Mar. 2005 - Aug. 2007Jakarta
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