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Work Background
Jacuzzi Group WorldwideSouth America Marketing Director
Oct. 2018Itu, São Paulo• Responsible for developing marketing strategies, defining KPIs and setting budgets, exceeding the goals set by more than 30% in the last year;
• Coordination of studies to launch new products, negotiation with possible national and international suppliers, resulting in the introduction of 8 new products on average per year;
• Successfully worked with Retailers to develop promotional platforms that facilitate broad commercial execution, brand awareness and sales volumes. • Strong branding monitoring, ensuring that all branding/logo use is acceptable in accordance with the Branding Guidelines, significantly reducing cases of violation of Jacuzzi's intellectual property rights on the internet;
• Marketing support for all South American countries, leading the implementation of the e-commerce platform in Chile with local digital marketing actions.
Jacuzzi Group WorldwideMarketing Manager
Sep. 2012 - Sep. 2018Itu, São Paulo, Brasil- Responsible for leading and developing leadership in the Marketing team
- Planning and Execution of Online and Offline Campaigns
- Decision making based on Analytics, Insights and data related;
- Experience with SEO/SEM and authority building through link building and blogposts
- Strong knopwledge in the use of Sales Force software
- Responsible for creating Acquisition Strategies (Leads Generation);
- Formulation and Monitoring of Paid Media Campaigns;
- Construction and Optimization of the Marketing/Sales Funnel.
3MTrade Marketing Manager - Business Analysis
Jan. 2006 - Sep. 2012Sumaré, São PauloManage over all in store visual merchandising, pricing, management, and sales of Laminated Spounges, brooms, wipes, stationary products, with expertise in making products highly visible, accessible, and appealing to customers.
• Authorize to look after the P&L management authority, growing margins and controlling costs in other to generate higher EBITDA - C-Level meetings with leaders from biggest Retail chains in Brazil: Carrefour, Casino, Walmart, Angeloni.
• Product management for Traffic Safety Systems department.
• Complete market understanding and a very wide knowledge about B2B and B2C marketing activities.
• Public BIDs participation for transportation segments.
• Responsible to accomplish marketing & sales objectives by planning, developing, implementing, evaluating advertising, merchandising & trade promotion programs
3MProduct Management
May. 2003 - Dec. 2005Sumaré, São Paulo, BrazilSetor de sinalização e segurança viária
3MExport Department
Jan. 2001 - May. 2003
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