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Work Background
Hihve LLCPrincipal Product Designer
Jan. 2023 - Dec. 2024Texas, United StatesConducted a comprehensive audit of the entire product, setting the stage for strategic enhancements. Optimized business logic and fine-tuned product strategy to boost user engagement and retention.
Performed a comprehensive evaluation of the product, pinpointing and resolving any areas that needed improvement to ensure a smooth user experience.
Streamlined the product by removing inconsistencies and outdated elements, ensuring it aligns with the latest behavioral patterns.
Facilitated the creation of prototypes and wireframes, enabling user testing and enhancing product functionality.
Created a complete collection of brand-consistent elements, guaranteeing a cohesive design aesthetic.
Created persuasive pitch decks and visually appealing infographics to enhance the value of the product. Efficiently accelerated the launch date, showcasing exceptional project management skills.
Developed over 100 responsive and native app screens, optimizing the user experience across web and mobile platforms.
Enhanced a landing page to ensure a cohesive visual experience, meet accessibility standards, pass rigorous tests, and effectively showcase the sports vertical.
Improved the creation of 3D asset flow, elevating the product's visual appeal by incorporating captivating, immersive elements.
Managed the team's processes efficiently before hiring a product manager, optimizing development processes. Provided guidance to developers to ensure the implementation of core functionality matched the design vision.
ICAREUM Inc.Principal Product Expert | Product Strategist | Brand Strategist
Jan. 2023 - Dec. 2024Austin, Texas, United StatesExecuted a comprehensive product audit, identifying critical gaps and opportunities for improvement, resulting in a streamlined and cohesive user experience.
Developed detailed personas and customer journey maps, providing deep insights into user behavior and preferences and guiding product development and marketing strategies.
Crafted a robust product strategy, including brand positioning and tone of voice guidelines, ensuring alignment with target audience expectations and market trends.
Advised on diversification strategies, expanding product offerings to new market segments, and increasing revenue streams.
Led the redesign of the brand identity, enhancing visual appeal and brand recognition across all touchpoints.
Implemented data-driven decisions, leveraging analytics to optimize user engagement and conversion rates.
Collaborated with cross-functional teams to align marketing campaigns with product launches, ensuring consistent messaging and maximizing impact.
Provided strategic guidance on content development, enhancing brand storytelling, and customer engagement through compelling narratives.
Launched new products and features, driving growth and market penetration in competitive landscapes.
Optimized digital marketing strategies to increase organic traffic and improve online visibility.
SourceryPrincipal Product Designer and Researcher
Jan. 2023 - Dec. 2023United KingdomDelivered a comprehensive market study to enhance product and brand awareness. Applied visual appearance insights to boost competitive advantage, ensuring Sourcery.AI maintained its leading position in the industry.
Elevated brand and product visibility by conducting a detailed market and competition audit. Implemented key findings into the new website's visual appearance to strategically position the brand for increased market dominance.
Identified improvement areas through thorough SWOT analysis, strategically implementing changes to enhance product and brand visibility. Contributed to the client's sustained industry leadership by strengthening key aspects in the competitive market.
Leveraged various research platforms for a comprehensive market competitor audit. Utilized documentation for Figma and React Native and maximized communication efficiency, showcasing adaptability and resourcefulness.
Overcame technical challenges during website development by generating and validating ideas with rigorous testing. Ensured seamless transfer of design elements into the live version.
Exhibited expertise in a number of tools, problem solving, design leadership, and strong verbal and written communication skills. Constant self-education showcased a commitment to staying at the forefront of industry trends.
Advocated for increased social interaction by curating product appearance and adopting a respectful tone of voice in brand messaging, enhancing overall brand engagement, and received positive feedback.
Successfully translated audit and study discoveries and insights into appealing and competitive landing page design that will ultimately help the client maintain their leading position in the industry.
Peake Digital LLCPrincipal Product / UX Designer
Jan. 2023 - Dec. 2023United StatesDemonstrated strategic design leadership by spearheading the development of a landing page for Sleep Optimizers, strategically aligning the design with the client's vision for calmness, sleep relaxation, and trustworthiness.
Incorporated a compelling aesthetic vision by crafting a minimalistic, trendy, and persuasive design that met and exceeded client expectations, setting the stage for a visually appealing and engaging landing page.
Delivered innovative strategy upgrades; proposed and implemented strategic upgrades to the client's approach, ensuring the landing page represented their brand and optimized user engagement and conversion.
Showcased competitor analysis expertise by conducting thorough competitor website analyses, identifying visual and UX advantages to strategically position the Sleep Optimizers landing page as a leader in the industry.
Established client trust and collaboration by building a strong rapport with the client, incorporating their feedback, and collaborating closely throughout the design process, fostering a sense of trust and satisfaction.
Focused on result-driven UX and ensured the design met aesthetic goals and prioritized user experience, resulting in a landing page that looked good and functioned seamlessly.
Engaged in data-driven decision-making; utilized data insights and user-centric design principles to inform key decisions, enhancing the landing page's effectiveness in terms of user engagement and conversion rates.
Ensured timely and efficient project management by delivering the final design within stipulated timelines while maintaining the highest quality standards.
Working Group LLCSenior Product Designer and Researcher
Jan. 2022 - Dec. 2023Washington, United StatesIncreased KPIs by putting my recommendations into practice, which had a nearly immediate positive impact on the product. I was able to significantly increase the client's metrics, such as conversion rate and brand recognition.
Performed in-depth studies and analyses throughout my work with Tribe AI. I carried out many in-depth studies in the field of AI/ML. The studies involved examining their KPIs to find gaps, threats, missed opportunities, and areas for improvement.
Provided strategic planning for turn-key solutions; realizing that Tribe AI needed to maintain its competitiveness in the market, I offered helpful product advice and my skills in strategic planning.
Increased visibility and recognizability as part of my responsibilities, I customized the product for different marketplace purposes, such as Product Hunt, to raise Tribe AI's visibility and reputation in the sector.
Developed high-fidelity prototypes that successfully illustrated the features and advantages of the product by drawing on my expertise in user experience design and business best practices.
Worked on the product and content strategy. As a product analyst and designer, I actively engaged stakeholders in product and content strategy talks. These discussions helped us find new market niches, expand, and optimize the product plan.
Block BornSenior Product and UI/UX Designer
Jan. 2022 - Dec. 2023United StatesDeveloped personas based on user research to better understand the target audience and design a platform that catered to their needs and preferences. Launched the product and addressed the scope of work and all UX/product strategy issues on time, resulting in the client raising capital for the 2nd stage.
Provided feedback to the team and client and mentored on best practices to ensure that the design aligned with the platform's vision and met the target audience's needs.
Conceptualized and designed game menus, UI, badges, logos, leaderboards, and other elements, ensuring they were visually appealing and aligned with the platform's brand identity.
Collaborated with the client to maintain consistency in the art style and ensure that the platform had a cohesive visual identity.
Identified and troubleshot UX problems and provided solutions to improve the gaming experience, making it more intuitive and user-friendly.
Crafted UX flows, UI mock-ups, and style guides, ensuring consistency across the platform.
Supported the project manager in designing and estimating user stories to ensure the design met the project's requirements and objectives. Created a Web 3.0 gaming platform that was visually stunning, intuitive, and engaging for developers and gamers of all levels while also aligning with the needs and preferences of the target audience.
AtlassianSenior Product Designer and Researcher
Jan. 2022 - Dec. 2022Contributed to the client securing funds in a critical tender round through expert UX and product design improvements.
Crafted a precise user flow based on the client’s initial idea, aligning design with their vision and ensuring optimal functionality.
Leveraged the existing Atlassian design library, implementing pre-defined components to maintain consistency across the product. Integrated advanced design components, meeting both user and technical requirements without compromising usability.
Created new components according to Atlassian’s design guidelines, fulfilling specific product requirements and enhancing the overall design.
Designed user-friendly pages for macros, simplifying complex functions and improving overall usability for end users.
Ensured that every aspect of the user flow and design aligned with the client’s vision and specific product goals.
Maintained a seamless design consistency by adhering to Atlassian’s design standards while meeting unique project needs.
Developed a complete product shell that helped the client achieve their functional goals, integrating intuitive design elements.
Applied expert-level UX and product design strategies and design thinking, ensuring the product was both intuitive and competitive in the market space.
Qatar SportsTechProduct & UX Mentor
Jan. 2021 - Dec. 2023QatarPro bono consultancy.
sapera_studiosSenior Product | UX Designer
Jan. 2021 - Dec. 2021Berlin, Germany
DevSwat LLCDirector Product Strategy
Jan. 2020 - Dec. 2021QatarDeveloped and launched innovative digital products that meet customer needs and exceed expectations in the GCC region.
Established and implemented an effective brand strategy that accurately reflects the values and mission of the company and resonates with the target audience.
Created and executed product and marketing strategies that drive engagement, conversion, and growth to stay ahead of competitors.
Built and managed a highly skilled team of product, design, and development professionals passionate about delivering high-quality digital services.
Developed and executed a communication strategy that effectively conveyed the company's value proposition and engaged with customers, partners, and stakeholders.
Drove growth by developing and implementing a well-thought-out growth strategy that identifies and pursues new business opportunities, expands into new markets, and maximizes customer lifetime value.
Cultivated a company culture that fosters innovation, creativity, and collaboration and attracts and retains top talent in the industry.
Learned and adapted to changing market conditions, emerging technologies, and evolving customer needs to stay ahead of the curve and maintain a competitive edge.
Shot Design BureauFounder
Jan. 2017London Area, United Kingdom
Shot Design BureauPrincipal Product Expert | Mentor
Jan. 2017Planned and conducted user research and competitor analysis, interpreting data for working solutions and putting them into a delivery plan.
Developed and executed product and marketing strategies that drive engagement, conversion, growth, and proper communication to the end user.
Helped execute a product communication strategy that effectively conveyed the company's value proposition and engaged with customers, partners, and stakeholders; aided with the product delivery strategy and in-depth user expertise.
Reached the balance between product-market fit, monetization methods, and the proper user experience to satisfy the target audience.
Launched innovative digital products that meet customer needs and exceed expectations.
Crafted user stories, personas, and storyboards; determined information architecture; and built sitemaps.
Built prototypes and wireframes, conducted usability testing, and wrapped everything up in a beautiful UI that served the product in the best way possible.
Maintained a healthy team atmosphere to avoid burnout when rushing to complete specific challenging tasks. Supported the team in developing their strong interpersonal and communication skills.
Advised on diversification strategies, expanding product offerings to new market segments and increasing revenue streams.
Implemented data-driven decisions, leveraging analytics to optimize user engagement and conversion rates.
UkieproArt Director | Lead UX/UI Designer
Nov. 2015 - Sep. 2019Ensured the quality of the design work produced by other designers on the team and guaranteed the result satisfied both client and market needs.
Determined the overall style and logic for each project and articulated the clients' vision with my experience to the artists.
Set up all stages of planning, development, implementation, and market delivery from the ground up.
Executed usability evaluations and tests on interactive systems. Exhibited my exceptional inventiveness, highly detailed nature, and capacity to assist in designing and solving difficult user interface challenges.
Grew and mentored a team of UI/UX designers and researchers, supplying them with the necessary growth materials.
Led the primary client and investor communication, developing the product strategy based on their preferences or feature selections.
Participated in all stages of concept discovery, strategy development, planning, wireframing, and testing.
Established a new effective brand identity and the guidelines to improve market performance, reevaluating the old ones, on behalf of a UX/UI team.
Led the development of enterprise projects, CRM systems, mobile apps, and web solutions.
Bambuk Design StudioArt Director | Lead UX/UI Designer
Jul. 2013 - Aug. 2014Progressed as an art director and became the design department's lead in half a year after joining the studio as a senior UI/UX designer.
Established and directed a growing team of design experts. Also compiled and evaluated research and designed graphical user interfaces and prototypes.
Developed exceptional UI/UX solutions and conducted client and stakeholder interviews throughout delivery.
Led the iteration planning and the complete development process, checking, emphasizing, and correcting each delivery phase while monitoring the task-related person.
Elaborated and pushed the scope of work to be handled and produced by other creative departments, such as video and animation production, artwork and photography, and copywriting. Also tracked each stage of the production.
Provided initial stylistic guidance by creating illustrations, UI systems, UX wireframes, and other related examples.
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