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Work Background
The Coalition For Women In JournalismPartnerships & Engagement Coordinator
Jan. 2024 - May. 2024London, England, United Kingdom
Pakistan Environment TrustMarketing Lead
Sep. 2022 - Nov. 2023Leading all strategic communications and digital marketing initiatives to promote PET and raise awareness on its programme initiatives and the climate narrative for Pakistan.
Streamlining workflows to build in-house and outsourced marketing capacities for the organization.
Strategizing engagement with target audiences including global fashion brands, local textile manufacturers, government stakeholders, donors, community leaders and local landowners in Pakistan.
TabadlabSenior Associate
Apr. 2022 - Oct. 2022*Designed a nation-wide communications intervention funded by the FCDO to pilot an impact-driven project that explores learning outcomes in education.
*The intervention, titled "Aaj Kya Seekha", examines the intersectionality between parents, students and teachers in improving the quality of education in low-income private schools and public schools across the country.
*Supporting the Communications department in delivering policy-backed, outcomes-focused communications products that can raise awareness on socio-economic and political issues and engage masses in thought leadership.
Scribe AudioHead of Growth & Partnerships
Apr. 2021 - Jan. 2022Scribe Audio is a startup that solves a $750bn problem and aims to disrupt the audiobooks industry. Aside from building long-term partnerships with relevant stakeholders, I also handle growth hacking and marketing strategies. I am eager to bring innovation to outreach and conduct market research to help develop and improve our product according to consumer needs. My goal is to introduce an exponential growth model that can be sustainable and can help facilitate intra/ inter-organizational coordination.
wearedot.designHead of Operations and Innovation
Feb. 2020 - Aug. 2020Islāmābād, Pakistan- Managed the advertising and digital marketing teams. - Used Agile workflow tool "Jira" to organize sprints. - Created campaign strategies for both outdoor and digital campaigning for real estate and development clients. - Built real estate brands from the bottom up and developed their vision, new media campaigns and supervised design.
DBTV.LiveHead of Multimedia
Jun. 2018 - Apr. 2019Islamabad, PakistanI supervised a department where short explainers on news and research topics were produced on a daily basis. I edited the more complex and investigative explainers myself but taught video editing styles and techniques on mobile devices to several others. I also used this as a research department to experiment with new media technologies and to work with leading organisations to implement these new technologies into communicating their research through visual human stories and case studies. We experimented with 360 degree cameras and Snapchat journalism amongst many other cutting-edge ideas. I founded a committee and a social media department to ensure that the overall content produced was made in line with a formal branding guideline and designed the specific guidelines for all social media pages. I then ensured that graphics such as thumbnails for videos on Facebook and YouTube, as well as new techniques for posting content on Instagram and snapchat, were implemented on an organisational scale. I also helped to lead workshops on Mobile Journalism (MoJo), in universities across the city, in order to aid the culture of citizen journalism.
Al Jazeera Media NetworkVideo Editor
Sep. 2017 - Nov. 2017QatarWrote scripts and edited daily short videos for Al Jazeera English’s online social videos team. The videos were uploaded on Facebook and Twitter, some of which received over 1M views. Occasionally they would also be featured on AJE’s NewsGrid program. Initially worked as an intern and then as a freelancer.
InsideJob Management UK LtdMultimedia Content Creator
Jan. 2017 - May. 2017Qatar
The Daily QMultimedia Editor
Aug. 2016 - May. 2017QatarResponsible for the news and magazine products created by the multimedia team for our student-run online publication. Created a uniform multimedia format guideline for the organization, and gave workshops on journalistic filmmaking with DSLRs, iPhones and sound equipment. Also provide feedback and reviews on video products before uploading our stories on the website, and created a promo for our relaunch event.
Pulitzer Center on Crisis ReportingReporting Fellow
May. 2016 - May. 2018Washington, District Of ColumbiaReceived a $3000 grant to report on and produce a multimedia project titled “Navigating the death penalty in Pakistan”. It includes an article, a photo essay and a documentary titled “Convict of 302”.
The project won the Region 5 Mark of Excellence Award by the Society of Professional Journalists and was a finalist for the National Mark of Excellence of Award in Online/ Digital News category.
WNUR FM Evanston-ChicagoRadio DJ for Continental Drift
Mar. 2016 - Jun. 2016I have been FCC Certified for the position. The title primarily entails hosting a radio show where I can play custom curated music from around the world, and engage in discussions with musicians about the culture and evolution of sound in these regions. The show is broadcast to the Evanston, Skokie and Chicago area.
Al Jazeera Media NetworkFreelance Producer
Jan. 2016 - Apr. 2016QatarProduced the short documentary “Pakistan: No Place Like Home” for Al Jazeera English’s Witness Program.
Northwestern University in QatarCo Chair New Student Programs
Dec. 2015 - Sep. 2016Qatar
Qatar Leadership ConferenceWorkshop Presenter
Oct. 2015 - Oct. 2015Qatar National Convention CenterPresented a 50 minute workshop entitled "The Art of Being Meaningfully Creative" where I talked about where ideas can be found and how to make them creative and meaningful to one's self and to a larger, global audience.
Northwestern University in QatarUndergraduate Teaching Assistant
Aug. 2015 - Aug. 2016Undergraduate Teaching Assistant for Research Methods, an inter-disciplinary course offered by the Communication program.
Northwestern University in QatarNew Student Programs Peer Advisor
Apr. 2015 - Aug. 2015Peer Advisor for the incoming class of 2019 at Northwestern University in Qatar. Primarily responsible for creating a smooth transition for students, through both their summers and first semesters at NU-Q. To do so, First Year Experience workshops were organized, as well as peer group counseling on academic and student life issues.
Northwestern University in QatarResearch Assistant
Feb. 2015 - Jul. 2017- Presented at the Sport4 Conference by inter-disciplinary.net at Oxford University, September 2015.
Northwestern University in Qatar Marketing DepartmentMedia Producer
Aug. 2014 - Feb. 2015Education City
Facets Multi-MediaFestival Programming Assistant
Jun. 2014 - Aug. 2014Chicago, IllinoisThe Programming Assistant works closely with the Programming Director to coordinate Festival submissions, process entries, and develop and execute film screenings, workshops and special events. Candidates should have a background in film production or criticism, have strong writing skills (for note-taking, correspondence and film descriptions) or have coordinated events. Interns can gain experience in project management, event coordination, research, film programming, writing and publicity. Duties include: · Research and solicitation of festival entries. Includes correspondence by phone & e-mail with international filmmakers and organizations.
· Organizing information and materials for all entries including: descriptions, photos, publicity materials (posters/flyers), contact information & technical information (format, running time, country of production, year of production, etc.), fees and preview/screening formats (DVD’s/prints). · Reviewing submissions and providing Programming Director with detailed notes on content, plot, character, objectionable material, and programming suggestions.
· Organizing information and materials for Selection Committee and Juries.
· Project management assistance and/or facilitation of screenings, workshops, special programs or receptions. Could include: writing, logistics, supplies, technical assistance, public relations, publicity, location set up/take down, communications liaison, reports, box office, crowd control, talent coordination, stage management, or other event management type duties.
· Assistance with marketing and publicity of screenings, workshops and events.
· Assistance with workshops, screenings or special projects as requested.
Qatar FoundationTechnology and Communications Assistant
Jan. 2014 - May. 2014Education CityTCA is a communication position for QF Housing and Residence Life (HRL).
• Bridge communication between staff and residents by updating media screens, bulletin boards, and flyers
• Design posters
• Manage social media accounts for HRL
• Photograph events hosted by Qatar Foundation
The Daily QStaff Reporter and PR Coordinator
Oct. 2013 - Aug. 2016Qatar• Write articles for the online newspaper
• Manage the photojournalistic aspect of The Daily Q
• Coordinate with the Northwestern Marketing Dept to represent TDQ at various events
• Create business cards for the TDQ team every semester
WWF - PakistanIntern
Jul. 2011 - Jul. 2011Islamabad, Pakistan• Formulated a Research Paper on Environmental Degradation due to Air Pollution in Islamabad, Pakistan
UNDPIntern
Jun. 2011 - Aug. 2011Pakistan• Communicated with the Ministries in the region
• Updated the UNDP data base regularly
• Assisted in the UNDP project "Strengthening democracy through parliamentary development (SDPD)"
• Assisted the Marketing and PR dept.
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