I am a dynamic communications strategist with 10 years of expertise in developing and distributing high-impact content, including short films, video ads, newsletters, social media campaigns, and blogs. As a seasoned branding and marketing expert, I excel in creating compelling narratives that drive brand equity and foster strong B2C and B2B relationships. Specializing in growth and partnerships, I have successfully led cross-functional teams to execute data-driven strategies that accelerate business goals and inspire behavioral change. A published co-author in behavioral communications, I designed an innovative TikTok-based educational intervention for the UK’s FCDO, reaching millions in Pakistan. With a deep commitment to sustainability, I ensure that my work aligns with SDGs, optimizing impact while supporting the organization’s adoption of industry best practices. My focus on maintaining an authentic approach to consumer insights drives meaningful engagement and long-term success for my clients.More...