Zeeshan Salahuddin is a Partner and Director at Tabadlab, with over 22 years of experience in strategic communications and advisory. At Tabadlab, he drives the organisation’s agenda for climate change, transnational security, international governance, and foreign policy, leading research on critical issues such as counter-terrorism, climate justice, and political extremism. His expertise includes climate-debt swaps and financing, countering violent extremism, regional connectivity, and global power competitions. Zeeshan has spearheaded key projects, including the Climate Debt Justice project, Afghanistan Regional Collective Dialogue, and pioneering work on the debt crisis of Pakistan, A Raging Fire. His thought leadership is frequently featured in prominent media outlets like The News, Dawn, and Foreign Policy, and he has appeared as an analyst on Aljazeera and CGTN.
Prior to his work at Tabadlab, Zeeshan held senior positions in media and communications. As a Senior Producer at Dunya News and Express News, he led coverage on major national events such as the 2010 floods, developing original content and managing teams of journalists and content creators. His background in media management and public relations has honed his skills in project management, research, and strategic planning, making him a key figure in both the communications and security sectors.
Zeeshan holds a Master’s degree in Organisational Communication, Learning, and Design from Ithaca College, where he also earned a Bachelor’s degree in Computer Science with Honors. His strong academic foundation complements his extensive professional experience, positioning him as a leading expert in regional security, communications, and strategic leadership.More...
I am a dynamic communications strategist with 10 years of expertise in developing and distributing high-impact content, including short films, video ads, newsletters, social media campaigns, and blogs. As a seasoned branding and marketing expert, I excel in creating compelling narratives that drive brand equity and foster strong B2C and B2B relationships. Specializing in growth and partnerships, I have successfully led cross-functional teams to execute data-driven strategies that accelerate business goals and inspire behavioral change. A published co-author in behavioral communications, I designed an innovative TikTok-based educational intervention for the UK’s FCDO, reaching millions in Pakistan. With a deep commitment to sustainability, I ensure that my work aligns with SDGs, optimizing impact while supporting the organization’s adoption of industry best practices. My focus on maintaining an authentic approach to consumer insights drives meaningful engagement and long-term success for my clients.More...