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Work Background
Colibri TheatricalCreative Producer
Jan. 2024Brooklyn, New York, United StatesMichael's latest musical is “Alan Turing & the Queen of the Night,” a queer fantasy. “Turing / Queen” will have its world premiere in August 2025. Visit AlanTuringAndTheQueenOfTheNight.com for more. Michael is a creative producer who stages commercial productions Off-Broadway. His production company is known as Colibri Theatrical, LLC.
KM Associates of New York, Inc.Content and Brand Manager
Dec. 2023 - Jun. 2024New York, New York, United StatesConceptualized and executed a comprehensive B2B exhibit strategy for New York Build expo, encompassing design of visual assets, creation of marketing collateral, and development of branded materials. This integrated approach resulted in two RFPs and over 200 qualified leads. Developed and implemented a diverse range of internal communications, including training resources and HR materials, to ensure consistent brand messaging across all company touchpoints. Spearheaded the development of a forward-thinking B2B marketing strategy for 2024 and beyond, with a focus on content marketing, thought leadership initiatives, and strategic brand positioning to elevate the company's industry reputation.
Truth Values Community / Truth and Art, Inc.Managing Director
Jan. 2023 - Oct. 2023New York, New York, United StatesSales & marketing, email campaigns, event planning, travel logistics for a team of five, box office, reception host. The mission of the Truth Values Community is to create a profoundly supportive environment for graduate students in STEM through an innovative pairing of science and the arts.
www.truthvaluescommunity.com
La Jolla PlayhouseArtistic Intern
Jan. 2020 - Mar. 2020San Diego, California, United StatesDesigned and implemented system for tracking actor submissions, headshots, and resumes. Assisted casting manager to plan and host auditions. Read and wrote reviews of spec scripts in support of the literary manager.
Complete CaregiverSenior Manager, Corporate Communications
Feb. 2017 - Jan. 2022Greater San Diego AreaConceptualized and executed the La Jolla Health Fair, attracting 400 attendees, showcasing strong stakeholder communication skills. Developed comprehensive internal communication strategies, including crafting an employee handbook and implementing policy communications to ensure compliance with state labor laws. Designed and delivered engaging monthly training content in collaboration with the Director of Patient Care Services, enhancing staff knowledge and performance. Led B2B negotiations and communications, successfully securing and managing vendor contracts to support organizational objectives. Orchestrated the complete licensure process, from initial application to audit and renewal, effectively communicating complex regulatory requirements to internal teams and external auditors. In 2020, at the height of the Covid pandemic, my efforts produced $1 million in revenue.
VSeeDirector of Business Development
Dec. 2014 - Jan. 2017All over the worldAs the linchpin of VSee's sales team, I generated new business opportunities in telemedicine. Working directly with the CEO, I pursued sales leads and negotiate contracts with hospital systems, insurance companies, and health care providers. In addition, I consulted on the company's marketing strategy and write web content and advertising copy. VSee provides the world's #1 HIPAA-compliant video software for telemedicine. We serve 3 million people worldwide including organizations such as MDLIVE, International SOS, Barton Associates, and Intermountain Healthcare. With VSee, health providers design, build, and host their online consultation portal -- complete with scheduling, virtual waiting room, video doctor visits, intake forms, triage, PHR, EMR, billing, ePrescription, and medical device integration.
Bridgepoint EducationLead Copywriter
Feb. 2008 - Dec. 2014San Diego, CACopywriting:
– Conceived and developed new brand voices for Bridgepoint’s two universities, and trained colleagues to write in the voice of the brand.
– Delivered content and edited scripts for “Technology Changes Everything,” Ashford’s first-ever national advertising campaign. – Ghostwrote speeches for C-level executives and university presidents.
– Interviewed 50+ students and alumni and wrote success stories based on their testimonials.
– Composed unique web content for more than 60 online degree programs.
– Partnered with videographer to produce an animated how-to video about innovation. Social Media:
– Spearheaded the effort to create Forward Thinking, the blog of Ashford University, and wrote 12 articles for it. – Created social media calendar with a complete plan for coordinating all status updates, tweets, and website banners through 2013.
– Launched the national anthem contest through YouTube to choose our commencement singer. – Came up with #AU365, a yearlong concept to tweet a new study tip each day. Content Strategy:
– Designed messaging strategy to promote key messages while allowing for key stakeholders’ priorities.
– Created message matrix to share and track key brand themes among stakeholders.
Institute on Violence, Abuse and Trauma at Alliant International UniversityAssistant Editor
Jan. 2007 - Jan. 2008Coordinated peer review process for four different academic journals.
Proofread academic manuscripts and prepared each edition to go to press.
First week on the job, digitized our record keeping by converting three binders filled with handwritten notes into Excel spreadsheets.
Adecco GroupCorporate Recruiter
Jan. 2003 - Jan. 2006Greater San Diego AreaCoached job seekers for professional development. Delivered workshops for teaching interview skills and how to write an attention-grabbing resume.
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