Noregon SystemsProduct Marketing Manager
Feb. 2012 - Jul. 2015Greensboro/Winston-Salem, North Carolina Area
★ Advanced from an initial role as Brand Manager to Director of Marketing, with leadership authority over a graphic artist, trade show coordinator, two digital marketing strategists, and a marketing coordinator. ★ Responsible for the creation and deployment of annual marketing plans to drive increased sales and ensure the success of product launches; achieved a 190% gain in profits through the leadership of 8 major growth initiatives. ★ Effectively managed company marketing budgets, as well as co-op funds for distribution channel partners. ★ Assumed a lead role in the First Step promotion, securing product trials at truck dealerships and launching the product in South America. ★ Developed video-based training and truck check-up protocol, launching to truck stops and presenting within national advertising campaigns and at trade shows. ★ Debuted OES reseller, used-truck dealer and independent distributor programs, driving the sale of diagnostic software. ★ Coordinated channel sales and product education throughout the retail market, leading training for NAPA and CarQuest associates. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT NOREGON SYSTEMS For 20 years, Noregon has been developing software solutions for the commercial vehicle industry – for everything from 18 wheelers to tanks. Our industry-leading solutions are used every day by industry giants and one man repair shops. Noregon’s shop-based diagnostics allow technicians to scan completely the entire vehicle in less than a minute. Noregon's JPRO® family of products help repair trucks fast and keep them on the road and making on time deliveries.