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Work Background
McKinsey & CompanyAssociate Design Director
Jul. 2022New York City Metropolitan Area
McKinsey & CompanyLead Service and Experience Designer
Nov. 2021 - Jun. 2022New York City Metropolitan Area
Mehrafza Mirzazad DesignLead UX/Service Designer
Sep. 2021 - Aug. 2022Brooklyn, New York, United StatesOrchestrating & Harmonizing experiences around the system, service, and product design.
ChefmanDesign Director
Jul. 2019 - Aug. 2021Greater New York City Area- Create Design Systems to harmonize the experience, solve real-life user problems, and built brand equity.
- Manage internal designers and external agencies - Manage the innovation process
- Manage the brand strategy for CHEF iQ and CHEFMAN
- Manage and inspire project teams - Drive and validate user experience development in the smart kitchen ecosystem
- Lead workshops and brainstorming sessions - Create opportunities to solve business challenges
ChefmanProduct and Experience Design Leader
Mar. 2019 - Aug. 2021Greater New York City AreaIoT products
ChefmanDesign Researcher, Product and Experience Designer
Jan. 2019 - Aug. 2021Greater New York City AreaI investigate human experience, behavior, feeling and thought. I create insights and new perspectives through qualitative and quantitative research. I inspire teams to answer the needs of people concerning food, cooking, kitchen spaces, culture, and technology. I interpret, synthesize, and communicate insights in written, verbal, visual, and/or 3D forms at the system level.
My role in the company is to mentor, manage, design, and innovate new services, digital and IoT products based on the data I gather from the market and customers to create a holistic experience.
Blue ApronSenior Designer
Mar. 2018 - Jan. 2019Greater New York City AreaI worked at Blue Apron as a human-centered designer and systems thinker. The projects I worked on were focused on mapping interconnected internal systems to find gaps and opportunities to: 1) Design better services for our customers 2) Bring transparency to many levels of the production process. I also worked on developing better user-experience with physical products, from unboxing to cooking. I tried to create bridges between digital products and physical products (boxes, food, and recipe cards).
Rochester Institute of TechnologyAdjunct Faculty
Jul. 2017 - Dec. 2017Rochester, New YorkI am an industrial designer whose research foci include circular economy and systems thinking.
My teaching is based on Product, Service, and System design methodologies, which are the foundations of circular system thinking. My students practice systems mapping, methods of conducting field research, behavioral design, business model strategies, motivation design, and cognitive science.
Rochester Institute of TechnologyCreative Director
Mar. 2016 - Aug. 2016Rochester, New York AreaIn 2014, New York State and California State signed the nation’s first affirmative consent standard for colleges and universities to use in campus sexual assault cases. "YES MEANS YES" campaign is an educational process which the youth in universities and colleges learn about consent standards. My team and I started the "YES MEANS YES" campaign at Rochester Institute of Technology, which aims to reduce sexual assault on campus by educating students on the importance of consent.
Kuartis Technology and ConsultingDesign Director
Oct. 2015 - Oct. 2016Ankara, Türkiye
Rochester Institute of TechnologyTeaching Assistant
Aug. 2015 - Dec. 2015Rochester, New York AreaAssisted Professor Stan Rickel with Design Lab 1 course. Gender Neutral Onion Head The semester was designed to help the first year Grad students (with different backgrounds) to work collaboratively. The timeline divided to 5 phases: 1) Group brain storming, 2) Sketching, 3) Technical drawing, 4) Autodesk Fusion 360 and 5) Production. Each student was responsible of designing 3 pieces for "Gender neutral Onion Head" toy kit.
Rochester Institute of TechnologySocial Media Editor- Industrial Design
Sep. 2014 - May. 2016Rochester, New York Area
University of North Carolina at Chapel HillSenior Industrial Designer in Medical school.
Mar. 2014 - Aug. 2015USA, North Carolina, Chapel HillMedical product design
PiralevDesign Director
Jan. 2013 - Aug. 2016Ankara, Turkey
Karewell BrandIndustrial Designer
Jan. 2013 - Dec. 2014Los Angeles, CaliforniaKarewell Brands Inc is a privately-held company based in Los Angeles, California that markets its signature OTC healthcare products.
Karewell Brands was founded in 2014 by a innovator who saw consumer preferences towards functional, drug-free, sustainable and well design products that were better for their families and the earth. At Karewell we focus on product innovation and quality in the over-the-counter healthcare category to serve needs and enhance the lives of families. We develop functional and attractive products to help consumers care for the needs of their loved ones.
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