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Work Background
EasyPark GroupMarketing Technology System Owner
Jun. 2022Stockholm, Stockholm County, SwedenAs the dust began to settle and roles began to emerge for filling in the critical gaps between the two companies. This was a natural fit and now I run all of the marketing technologies for the group. I work very closely with R&D, IT, Legal, and Operations.
EasyPark GroupB2B Growth Marketer
Aug. 2021 - Jun. 2022Stockholm, Stockholm County, SwedenEntering Seagate Technology during a pivotal transition, I immediately made my mark by implementing Sprinklr as the cornerstone Social Media Management Software. This initiative cemented my role as a central figure within the performance marketing team. I championed a holistic integration of social media into the broader marketing narrative, culminating in the establishment of a dedicated Center of Excellence for Social Media, thereby enhancing the brand’s digital influence and operational agility.
&franklyGrowth Marketer
Dec. 2018 - Aug. 2021Stockholm, SwedenAs a Growth Marketer, often regarded as a versatile marketing generalist, I played a pivotal role at &frankly. My responsibilities encompassed managing the CRM and marketing automation, and I served as the Product Manager for the company's self-service offerings. Known for my adaptability, I was the go-to problem solver, collaborating extensively across all teams. My contributions were critical in enhancing the utilization of existing tools, devising new processes, and implementing innovative strategies to improve operational efficiency. My tenure at &frankly concluded soon after the company was acquired—a transition that I believe did not recognize the full potential of integrating our methodologies with those of the acquiring organization.
Seagate TechnologyManager - Global Social Media
Aug. 2018 - Nov. 2018Cupertino, CAGrew into a managerial role, I orchestrated the strategic expansion of the social media division at Seagate Technology. My leadership steered a significant global initiative, where I spearheaded the recruitment of a world-class agency and the onboarding of a specialized team, strengthening our social media presence. My directive approach redefined the scope of our social media operations, embracing not only conventional platforms but also pioneering community engagement and scaling up paid media campaigns on a global level.
Seagate TechnologySr. Program Manager - Social Media
Aug. 2017 - Nov. 2018Cupertino, CA I came into Seagate during a transition period and quickly jumped into stride. I implemented Sprinklr as the Social Media Management Software of record and quickly stepped into a pivotal position for the performance marketing team. I elevated the role social media played in the company's overall marketing strategy and led the charge of creating a formal social media center of excellence.
FortinetGlobal Social Media Strategist
Jul. 2014 - Aug. 2017Sunnyvale, CAImmersed in the fabric of Fortinet's brand ethos, I played a foundational role in sculpting the company's social media narrative and communication strategies. My foresight and expertise were instrumental in evolving the brand's digital presence, driving the establishment of a Social Media Center of Excellence (COE). This initiative empowered marketers across the company with state-of-the-art resources for training, engagement, and amplification of our social media content, yielding a quantifiable uplift in brand activation and employee advocacy.
FortinetMarketing Communications Specialist
Jun. 2013 - Jul. 2014Sunnyvale, CAPioneering Fortinet's social media footprint, I transformed nascent efforts into a sophisticated, globally recognized program. My holistic understanding of digital ecosystems guided the deployment of innovative tools and strategic social business projects. This crusade not only enhanced sales enablement but also ingrained a metric-driven approach to foster brand awareness internationally.
FortinetMarketing Intern
Mar. 2013 - May. 2013Sunnyvale, CAHaving just graduated from business school I was the token intern at Fortinet, immensely motivated by the wealth of knowledge I had amassed at university and fraught with eagerness to apply it. I aggressively sought out projects, many of which served as valuable learning experiences. I spent quite a lot of time in my internship translating all that I had gained in theory into the tribal knowledge that makes Silicon Valley one of the world's centers for innovation.
English TeacherEnglish Teacher
Oct. 2011 - Aug. 2012Fukuoka, JapanDuring my enriching tenure as an English teacher in Japan, I had the unique privilege of nurturing the linguistic and creative abilities of a diverse student body. My role transcended traditional tutoring as I collaborated with a student to co-author a screenplay, an experience that epitomized the intersection of education and real-world application. Specializing in creative writing, I mentored students in the art of structured storytelling and advanced grammatical constructs, guiding them to craft compelling narratives. This period honed my creative acumen and fine-tuned my aptitude for delivering incisive, culturally nuanced feedback on various creative endeavors.
CJP Associates, Inc.Recruiter
Jan. 2009 - Dec. 2010I had the unique opportunity to directly recruit individuals, director level and above with CJP. CJP Associates is a firm of staffing consultants focused on the growing demand for qualified Management, Marketing, Sales and Field Sales Support professionals at all levels nationwide. Since the inception of CJP, they have specialized in assisting with the expansion of Marketing, Sales, and Field Sales Support Departments within the Telco/Data Communication and Software Industries.
AIESECVice President Talent Management
Jan. 2009 - Dec. 2010AIESEC is a global organization run by students, for students. The company operates in over 140 countries, enabling students from anywhere on the globe to gain international internship opportunities. I helped develop a large portion of the AIESEC San Jose chapter through direct recruitment, increasing membership by over 60%.
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