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Work Background
CapgeminiArtificial Intelligence Industry Director & UX/UI and Frontend Practice Leader
Mar. 2024São Paulo, Brazil• Founded and led Capgemini’s AI Industry Labs, developing and implementing AI-driven solutions that reduced costs by up to 30% for global clients.
• Delivered cross-platform AI integrations (Microsoft, Google Cloud, Salesforce, AWS, Oracle) improving operational workflows and driving an average 30% increase in process efficiency.
• Spearheaded initiatives focused on user-centered design, ensuring seamless UX while optimizing business productivity.
• Manage a multidisciplinary team of 200 professionals, including UX Designers, UI Designers, front-end developers, as well as managerial and coordination-level staff, driving their career development and success across strategic projects for top clients in Brazil. Cultivate a culture of excellence and innovation, aligning team expertise with client goals to deliver impactful user experiences and measurable business outcomes.
Mars Innovation LabsChief Design Officer (CDO)
Sep. 2022 - Mar. 2024São Paulo, Brazil• Led strategic AI-focused initiatives, enhancing data analysis and decision-making efficiency by 25%.
• Cultivated partnerships with AI leaders, contributing to cutting-edge AI design and driving a 15% revenue growth.
• Directed product development with an AI-driven approach, overseeing cross-functional teams to deliver user-centric AI designs.
MiniChief Design Officer (CDO)
Dec. 2021 - Jun. 2023• Led design strategy and creative direction for B2B and B2C digital solutions, ensuring alignment with brand identity and growth objectives.
• Collaborated with cross-functional teams to deliver innovative, user-centric designs.
• Leveraged industry trends to maintain competitive advantage and drive business growth.
• Achieved significant improvements in user satisfaction, engagement, and business retention.
• Built and managed high-performing teams that contributed to organizational success.
Earned industry recognition and awards for design excellence and innovation.
OracleHead of User Experience Design and Innovation Advisory for Latin America
Dec. 2017 - Nov. 2023São Paulo, São Paulo, Brazil• Drove UX/UI innovation, contributing to $1B in sales pipeline growth through strategic UX initiatives across Latin America.
• Led the design and implementation of the first ERP system in virtual reality (VR), resulting in significant time savings for users.
• Played key role in establishing Innovation Center in São Paulo, including crafting groundbreaking concepts spanning various industries and contributing to center's reputation as hub for cutting-edge ideas.
• Secured first place in MadHacks competition by developing AI generative and computer vision solutions.
• Created the first Generative AI solution at a global level for the retail industry, revolutionizing customer experience and operational efficiency.
• Developed the first physical retail store connected to Oracle solutions, open to visitors in Brazil, generating more than a $90 million pipeline in one year.
CognizantHead of User Experience Design Consultant
Aug. 2017 - Dec. 2017São Paulo Area, Brazil• Led the design team in driving innovation across healthcare, insurance, life sciences, and technology management sectors,implementing design thinking strategies to enhance user experience.
• Developed and executed design solutions aligned with client and user needs, ensuring the delivery of impactful, user-centric products.
• Oversaw a healthcare project for Rede D’Or/São Luis Hospitals, recognized as the most innovative project in Latin America at the GGM GAP Summit in 2018.
RockSpoon IncCo-founder, Head of UX/UI Design
Jan. 2014 - Dec. 2017San Francisco Bay Area• Founded and managed operations for a startup focused on the food industry, leading UI and UX design for all products.
• Directed the full product design lifecycle, from wireframes and prototypes to testing and development across Brazil, Lebanon, and Germany.
• Created engaging UX designs and established design standards to ensure consistency across all product lines, enhancing customer experience and brand identity.
• Led cross-cultural development teams across multiple countries, ensuring alignment with business goals.
• Gained 4 years of Silicon Valley experience as co-founder and Head of UX/UI, driving the startup's success.
Orolix Technologies SARLSenior Art Director Lead
Mar. 2012 - Jan. 2014Lebanon• Led and managed operations for a startup specializing in UI design for the food industry, overseeing the entire product design lifecycle from wireframes to testing.
• Spearheaded UI and UX design, ensuring alignment with both customer and business objectives.
• Supervised development teams across Lebanon and Germany, collaborating with cross-functional teams to drive seamless product development.
• Developed highly intuitive UX and established design standards for consistent application across all product lines.
Terra NetworksSenior Art Director Lead at Sonora
Mar. 2011 - Mar. 2012São Paulo Area, Brazil• Managed operations for a music company, overseeing UI/UX design to enhance the music listening experience.
• Led the development of interface concepts across diverse platforms, aligning designs with business goals.
• Collaborated with cross-functional teams and worked with music labels and streaming services.
• Focused on innovative solutions at the intersection of music and technology.
• As Senior Art Director Lead, consistently delivered high-quality UI/UX designs, exceeding customer expectations.
Nuova!Senior Art Director Lead
May. 2010 - Apr. 2011São Paulo Area, Brazil
FreelanceFreelance Designer
Apr. 2010 - Apr. 2010São Paulo Area, Brazil
OrolixSenior Art Director Lead
Mar. 2007 - May. 2010São Paulo Area, Brazil
Bank of BostonSenior Art Director
Jul. 2006 - Sep. 2006São Paulo Area, Brazil
MSartsSenior Art Director
Jan. 2005 - Oct. 2006São Paulo Area, Brazil
Benfi TradingSenior Art Director
Aug. 2004 - Sep. 2005São Paulo Area, Brazil
1 Planning Consulting ServicesArt Director
May. 2001 - Sep. 2004São Paulo Area, Brazil
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