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Work Background
Hope is a RainbowFounder
Dec. 2018Istanbul, Turkey
Sensormatic Guvenlik Hizmetleri Ticaret A.S.Corporate Communications and Brand Manager
Mar. 2017 - Mar. 2018Worked on creating a new brand identity according to new face of security. Providing a large support on customer presentations, by working closely with the sales team. ● Developed, monitored and controlled brand management budget up to $2 million.
● Played en efficient role on a $30 million sales project by providing efficient PR and presentations
● Established a new employer branding strategy
● Created a new crisis communication strategy
● Planned and implemented marketing mix activities according to approved brand
strategy, including promotional programs, marketing research projects,event marketing, PR and advertising activities.
Saint Benoit French SchoolCorporate Communications Executive
Jan. 2014 - Jan. 2015Istanbul, TurkeyWorked on creating a new communications team, developing new brand strategies and a new brand identity relevant to the new education market on Turkey. Directed the digital transformation of the school on collaboration with Vodafone, Samsung and Microsoft communications teams ● Managing all corporate communications activities ( PR, advertising, website, social media pages, events)
● Managing big communications crisis
● Working on the communication strategies of the high school as a theatre and an
art gallery
XeroxMarketing Communications and Brand Specialist
May. 2008 - Oct. 2011Managed all internal and external communications, marketing, public relations and branding efforts on a global level for Xerox Turkey with annual revenues of $150 million. Worked in conjunction with executive team to identify and direct global marketing objectives and overall strategy to domestic and international marketing representatives . Oversaw and took lead role in launching marketing campaigns, purchasing and contract negotiation. Created and maintained all social media presence and exposure. ● Developed, monitored and controlled brand management budget up to $2 million.
● Increased market share of the brand from 50% to 75 % in color sales with the launch of Colorqube marketing campaign. Developed and managed all the branches of the campaign with product management and global and domestic executive team.
● Increased market share of consumer products
● Planned and implemented marketing mix activities according to approved brand
strategy, including promotional programs, marketing research projects,event marketing, PR and advertising activities.
● Managed all the marketing purchasing activities.
● Coordinated with other departments in launching new products to meet company
expectations, strategies and goals.
● Monitored brand performance through Nielsen quarterly reports.
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