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Work Background
Founder
Hope is a RainbowFounder
Dec. 2018Istanbul, Turkey
Corporate Communications and Brand Manager
Sensormatic Guvenlik Hizmetleri Ticaret A.S.Corporate Communications and Brand Manager
Mar. 2017 - Feb. 2018Worked on creating a new brand identity according to new face of security. Providing a large support on customer presentations, by working closely with the sales team. ● Developed, monitored and controlled brand management budget up to $2 million. ● Played en efficient role on a $30 million sales project by providing efficient PR and presentations ● Established a new employer branding strategy ● Created a new crisis communication strategy ● Planned and implemented marketing mix activities according to approved brand strategy, including promotional programs, marketing research projects,event marketing, PR and advertising activities.
Corporate Communications Executive
Saint Benoit French SchoolCorporate Communications Executive
Jan. 2014 - Jan. 2015Istanbul, TurkeyWorked on creating a new communications team, developing new brand strategies and a new brand identity relevant to the new education market on Turkey. Directed the digital transformation of the school on collaboration with Vodafone, Samsung and Microsoft communications teams ● Managing all corporate communications activities ( PR, advertising, website, social media pages, events) ● Managing big communications crisis ● Working on the communication strategies of the high school as a theatre and an art gallery
Marketing Communications and Brand Specialist
XeroxMarketing Communications and Brand Specialist
May. 2008 - Oct. 2011Managed all internal and external communications, marketing, public relations and branding efforts on a global level for Xerox Turkey with annual revenues of $150 million. Worked in conjunction with executive team to identify and direct global marketing objectives and overall strategy to domestic and international marketing representatives . Oversaw and took lead role in launching marketing campaigns, purchasing and contract negotiation. Created and maintained all social media presence and exposure. ● Developed, monitored and controlled brand management budget up to $2 million. ● Increased market share of the brand from 50% to 75 % in color sales with the launch of Colorqube marketing campaign. Developed and managed all the branches of the campaign with product management and global and domestic executive team. ● Increased market share of consumer products ● Planned and implemented marketing mix activities according to approved brand strategy, including promotional programs, marketing research projects,event marketing, PR and advertising activities. ● Managed all the marketing purchasing activities. ● Coordinated with other departments in launching new products to meet company expectations, strategies and goals. ● Monitored brand performance through Nielsen quarterly reports.
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