XeroxMarketing Communications and Brand Specialist
May. 2008 - Oct. 2011Managed all internal and external communications, marketing, public relations and branding efforts on a global level for Xerox Turkey with annual revenues of $150 million. Worked in conjunction with executive team to identify and direct global marketing objectives and overall strategy to domestic and international marketing representatives . Oversaw and took lead role in launching marketing campaigns, purchasing and contract negotiation. Created and maintained all social media presence and exposure. ● Developed, monitored and controlled brand management budget up to $2 million.
● Increased market share of the brand from 50% to 75 % in color sales with the launch of Colorqube marketing campaign. Developed and managed all the branches of the campaign with product management and global and domestic executive team.
● Increased market share of consumer products
● Planned and implemented marketing mix activities according to approved brand
strategy, including promotional programs, marketing research projects,event marketing, PR and advertising activities.
● Managed all the marketing purchasing activities.
● Coordinated with other departments in launching new products to meet company
expectations, strategies and goals.
● Monitored brand performance through Nielsen quarterly reports.