TikTokGlobal Program Manager, GTM SMB
Nov. 2021 - Dec. 2023Dublin, County Dublin, Ireland• Develop sales programs and service strategies that align to identified opportunities
within the advertiser funnel to improve acquisition, growth and retention.
• Work closely with management and between SMB sales, marketing, product,
and operations teams to facilitate smooth delivery and end-to-end execution of
scalable sales programs.
• Optimize program operations with a focus on process management, deep dive
analysis and funnel optimization.
• Effectively manage delivery of programs through in-house and outsourced
partners, ensuring quality and operational efficiency to drive incremental revenue
growth.
• Communicate clearly the progress of weekly/monthly/quarterly initiatives to
stakeholders.
• Design clear measurement strategies and success metrics, in partnership with
Analytics team, to understand and optimize the impact and ROI of each program.