Universidade de BrasíliaPHD Candidate
Jan. 2017Brasília, Federal District, Brazil* PhD candidate conducting research on the strategies of sponsored content distribution by political campaigns during election periods. * Conducted interdisciplinary research on the digital transformation of political communication, with a focus on how platform architectures shape activism, mobilization, and persuasion strategies in contemporary electoral contexts. * Investigated how political actors leverage Twitter for mobilization, agenda-setting, and symbolic conflict, employing data scraping, API-based collection, and network analysis to map engagement patterns and discursive coalitions. * Designed and implemented an experimental audit of Google’s search engine, uncovering evidence of algorithmic bias in political content exposure based on users’ behavioral profiles — highlighting how personalization mechanisms influence access to information in electoral periods. * Currently advancing a research line on the appropriation of digital entrepreneurship repertoires in electoral campaigns, with special attention to the use of conversion funnels, audience micro-segmentation, and long-term content planning as persuasion strategies. The study examines how electoral actors incorporate digital marketing tactics and platform logics to optimize visibility, emotional engagement, and voter conversion. * Methodologically, the work integrates automated data collection, web scraping, and experimental design to uncover the operational logic of digital campaigns. Skills: Python, Javascript, NodeJS, API Integration (Twitter, Google & Facebook), Web Scraping, Experimental Design, Data Analysis, Computational Social Science, Political Communication, Platform Governance, Digital Campaign Strategy, Audience Segmentation