CLEARM & C Saatchi Clear – Head of Marketing & Client Development (UK & Europe)
Jun. 2009 - Mar. 2012London, United KingdomHead of Marketing & Client Development Europe (Managing one Newbiz manager, one Marketing manager, one Telemarketing exec and 8 Account Managers). Reporting to the company Board of Directors (weekly) on European Marketing and Client Account developments/actions/progress/plan, based on 3 central objectives; Pull strategy (Marketing & PR) – To establish the business as a market thought-leader through innovative marketing initiatives, press/media relations, thought-leadership initiatives, digital engagement and events, in an effort to increase awareness, build a reputations and position the business as leading agency, “pulling in” clients. Push Strategy (NewBiz & BizDev) – Devising and delivering a NewBiz/BizDev Strategy that a) Grows the core “Pillar Accounts” by breaking into new divisions within these existing clients b) Leading the targeting and converting of new global accounts with strategic and tactical marketing lead generation initiatives. Consultant (Client-side Marketing/Brand Strategy) - Consulting contribution on allocated client account/project. Writing value proposition brand strategies and proposal, against strategic client business challenges. [Achievements] NewBiz target of £1.2M BizDev Sales Target of £800k. Marketing/PR target of 2 Industry-wide Thought-leadership initiatives: conceived and delivered throughout European industry publications (front page of MarketingWeek and Centre Spread in Marketing Magazine. Maintained a revenue/client pipeline of 1000+ prospects (forecast and live).