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Work Background
Caring Transitions of East StroudsburgOwner
Sep. 2023Tobyhanna, Pennsylvania, United StatesCaring Transitions of East Stroudsburg is designed to minimize stress by utilizing specially trained professionals to oversee every detail of a senior's transition with compassion, including decluttering, organizing, packing, move management, unpacking, resettling, and cleanouts. The company also manages both in-home and online estate sales. The online estate sales are hosted on CTBIDS, the brand's widely popular auction platform, which can support its clients in liquidating unique and everyday treasures that many cherish.
Intouch SolutionsVice President, Client Services
Feb. 2021 - Oct. 2022New York, New York, United StatesOversaw product launches that encompassed branding development, campaign creation, launch, ongoing analytics, and campaign evolution. Cultivated and maintained relationships with senior-level clients. Liaised directly with cross-functional teams to ensure all materials developed were on strategy and on brand. Actively participated in the development of new branding for products working closely with planning and creative counterparts. • Developed multichannel strategy and branding for new imaging product.
• Launched new, game-changing imaging agent for prostate cancer detection (PYLARIFY).
• Administered first global product launch for HIV with existing client that included overseeing the executional team and ensuring all materials were consistent and on strategy.
Intouch SolutionsGroup Account Director
Feb. 2011 - Jan. 2021Chicago, Illinois, United StatesGroup Account Director (09/2011 – 03/2021)
Account Director (07/2010 – 09/2011) Managed team of Account Executives and Supervisors on the creation of client work and importantly counseled team members on career development. Responsible for maintaining client and internal peer relationships and establishing priorities and objectives. Collaborated with media and analytics teams on planning, response projections, and reporting. Developed annual scopes of work with staffing recommendations.
• Launched multiple new products (ANDROGEL (indication) and OPTUNE LUA).
• Introduced one of the first mobile applications for real world data collection for metastatic breast cancer patients starting on new therapy (IBRANCE).
• Fostered successful “relaunch” of New York office by working together with the new team on business development and client management.
• Authored relevant and impactful recommendations to help grow agency business and client revenue.
DraftfcbManagement Director
Apr. 2005 - Jul. 2010Chicago, Illinois, United StatesSpearheaded the preparation and coordination of launch and program materials working closely with the account team and cross-functional teams. Partnered with clients across multiple verticals (insurance, education, healthcare). • Launched integrated direct to consumer campaign (DRTV, print, online, search, in office, mobile) for new psoriasis treatment (STELARA).
• Managed conversion project of all existing insurance agent material into new branding (include general market and multicultural executions). • Oversaw execution of a referral program test and reported results on various program tests including search engine marketing, FSI creative tests, and new channel test (ex. Bus Shelters).
G2 (Grey Direct)Account Supervisor
Jan. 1998 - Dec. 2005Nyack, New York, United StatesManaged teams and partnered with clients on integrated marketing programs including multicultural materials (Spanish and Chinese), direct mail, DRTV, digital banners, and publications. • Clients included: financial services (Chase), entertainment (Showtime Networks), and airline/travel (UA).
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