The Royal RacerCo-fondateur et directeur artistique - Co-founder and Artistic Director
Jan. 2010 - Dec. 2021FranceCONCEPT STORE DEDICATED TO MOTORCYCLE CULTURE - FURNITURE - BOOKS - APPAREL
Lyon - Aix en provence - Lausanne (CH) - Megève - Montpellier - Toulouse - Bruxelles (BE) - Bern (CH) . Defining sale, buying and communication strategy, according to the target and to the customers characteristics and brand positionning. Private label development.
. Designer of the stores and the graphic identity (winning concept « Lyon Shop Design » concours in 2013), managing innovative merchandising.
. Events organization such as 2012 motorbike international show in Lyon, assistance in new brands or model launch, artists exhibition, …
. Community manager and webdesigner for www.theroyalracer.com, Facebook fan page,Tumblr page Pinterest,Instagram.
. Partnership with : Ruby helmets, Belstaff, Barbour, Deus Ex Machina, Troy Lee Designs, Bell helmets, Davida helmets, Lewis Leathers, El Solitario MC, Roland Sands Design, Iron&Resin, Saturdays NYC, Edwin, Biltwell helmets, ride 100%, Brooks England, Momotaro denim, Rin Tanaka books ... and with many iconic artists !
. One of the most innovative motor retail concepts in the country.
www.theroyalracer.com