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Work Background
Partner - Digital
GroupMPartner - Digital
Aug. 2024 - Feb. 2025Jakarta, Indonesia• Lead Digital Media | Business transformation for Nestle Media & Ecommerce Investment • Overseeing Digital Strategy, process, and execution with overall team 20+ People
Programmatic Industry Manager | Large Customer Sales | CPG & Ecomm Vertical
GoogleProgrammatic Industry Manager | Large Customer Sales | CPG & Ecomm Vertical
May. 2022 - Apr. 2024Jakarta, Indonesia• Part of Indonesia's Google Sales team. Focused on Google Marketing Platform - DV360. Managed Tier 1 Customers; Indonesia Top 20 Advertisers from CPG & Ecommerce Vertical, and Big 4 Media Agencies. • Grow Incremental Revenue through Pitch on DV360 Scaled packs with xx$ Mio Quarterly target • Drive Google Marketing Platform Product Adoptions Through; New Beta Feature Activation, GMP Product Stack Integration, Cross Measurement with 3rd Party Analytics (e.g. Appsflyer ), DV360 Training Programme both for Internal & External (Advertisers & Agencies) and Campaign Experiment + Client Best Case Study Creation • Setting up Industry Led best practices and Playbook for Indonesia Programmatic DV360 • Build DV360 credibility through thought leadership on Google Marketing Platform Roadshow event • Setup Joint Partnership with SSP, OTT, & Media Publishers on Driving new Inventory + Programmatic Innovation
Head of Digital and Performance
Omnicom Media GroupHead of Digital and Performance
Feb. 2021 - May. 2022Jakarta, Indonesia• Drive agency revenue through RFP creation for new business and Lead the Agency Digital Trading • Build strategic partnership with Media and brands • Find new source of Innovation + data Utilization for Brands • Liaise with the Regional Office team on campaign delivery across the region • Overseeing the Digital strategy, execution, and buying across media channel • High level management for digital planning and performance based, Key Client: Telco, OTT, Digital Product, Gaming Apps, and Personal Care
Associate Digital Director | PHD
Omnicom Media GroupAssociate Digital Director | PHD
Oct. 2019 - Feb. 2021Greater Jakarta Area, Indonesia• Create the Playbook, SOP, and Guidelines for Agency (PHD- Omnicom Media Group • Lead and manage a team of Digital managers, Planners, and Ad Ops Manager • Drive the brands marketing co-op campaign with Ecomm partner, Both Offsite (FB CPAS+ Google Marco) and On site • Range of client from Global FMCG brands, Airlines, Technology, Social Apps, Telco, and Consumer Electronics,
Head of Digital Planner
PT. Metra Digital MediaHead of Digital Planner
Aug. 2017 - Jul. 2019Greater Jakarta Area, Indonesia• Lead and Supervise team on Telkomsel campaign implementation • Initiate procedure and operations for digital team • Handle Telkomsel Digital Investment Campaign, manage client digital budgeting • Briefing media Partner, Campaign Technical Setup, Data integration, Post buy analysis,
Digital Manager
StarcomDigital Manager
Jan. 2017 - Jul. 2017Greater Jakarta Area, Indonesia• Responsible for Samsung Indonesia Digital Campaign, categories; Low-end and mid-end Smartphones, Flagship Smartphones Home Appliances, Tablets, and Audio device • Compose the best strategy on digital channel based on client objective categories, goals and budgets • Implement campaign, from setup tracker to post buy report
Senior Digital Planner
StarcomSenior Digital Planner
Jul. 2015 - Dec. 2016Greater Jakarta Area, Indonesia• Handle and responsible for Samsung Indonesia Digital Campaign categories; Compose the best strategy on digital channel based on client objective categories, goals and budgets • Integrating Samsung data campaign with programmatic PMP deals and Samsung own internal DMP (using Adobe Audience Manager)
Senior Digital Planner
CaratSenior Digital Planner
Feb. 2015 - May. 2015Greater Jakarta Area, Indonesia• Manage Chevrolet digital campaign • Create strategy, implement campaign, • Sending post buy report for quote and test drive submission
Digital Media Planner
MindshareDigital Media Planner
Jan. 2014 - Feb. 2015Greater Jakarta Area, Indonesia• Handle Unilever Skin Cleansing and Home Care Categories • Create media strategy to match brand objective • Setup, implement and Create post buy report
Negotiation Executive Exchange
MindshareNegotiation Executive Exchange
Feb. 2013 - Jan. 2014Greater Jakarta Area, Indonesia• There’re about 44 brands in Unilever, my responsibility was to calculate, forecast, and executing Unilever corporate buying with TV • Forecast plan using Figaro and arianna, a lot of excel data doing
Media Master Trainee (MMT Batch 3)
GroupMMedia Master Trainee (MMT Batch 3)
Dec. 2012 - Feb. 2013Greater Jakarta Area, Indonesia• As a fresh graduate entering the media advertising industry • Learn all about media Landscape, its consumer behavior, how to negotiate with media, how to deal with clients • Started to think like a media consultant, using the correct logical framework for 360 campaign

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