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Work Background
Client Service Senior Consultant
Hexagon IntelligenceClient Service Senior Consultant
Jan. 2022Lisbon, Portugal- Blend expertise in Marketing Strategy and Customer Service/CX to enhance client experiences and satisfaction. - Craft and execute innovative digital marketing strategies, leveraging analytical insights. - Build and maintain strong client relationships, leading projects for measurable success. - Manage online reputation for clients, ensuring their digital presence positively reflects their brand and resonates with their audience, thereby safeguarding their reputation and fostering trust and credibility.
Digital Strategist & Project Manager
Performance SalesDigital Strategist & Project Manager
Jan. 2021 - Dec. 2021Lisbon, Portugal- Designed and executed comprehensive digital strategies to meet client objectives. - Applied hands-on project management, ensuring efficient execution. - Led collaborative efforts to drive client satisfaction and agency success.
Business Developer & Digital Strategist
Performance SalesBusiness Developer & Digital Strategist
Mar. 2017 - Dec. 2020Lisbon Area, Portugal- Drove growth through new business development and tailored digital strategies. - Utilized data analytics and market insights to enhance online visibility and user engagement. - Collaborated with clients to align strategies with business objectives.
Trade Marketing Manager
SanofiTrade Marketing Manager
Nov. 2013 - May. 2015Lisbon Area, Portugal- Defined and implemented Trade Marketing Plans for Sanofi CHC Brands Portfolio. - Led efforts to execute targeted marketing strategies for increased visibility and availability. - Collaborated closely with internal teams and external partners for successful implementation.
Trade Category Manager
Novartis Consumer HealthTrade Category Manager
Jan. 2011 - Oct. 2013Sintra, Portugal- Implemented and oversaw Trade Marketing Plans for Pharmacy Channel. - Managed diverse range of OTC products, leading European Sell Out pilot-project. - Made strategic decisions and conducted performance analysis for continuous improvement.
Deputy Director
Ivity Brand CorpDeputy Director
Jan. 2009 - Dec. 2010Lisbon Area, PortugalOrganized institutional affairs and new business coordination. - Oversaw internal and client events, leading the rebranding initiative project of the Sonae Group. - Integrated efforts to optimize business outcomes and enhance market presence. - Coordinated Ivity's participation in creativity festivals and competitions, enhancing brand visibility and fostering innovation.
Sales and Marketing Manager
Oceanário de LisboaSales and Marketing Manager
May. 2002 - Dec. 2008- Defined and controlled annual Plan of Activities and Budget across multiple business areas. - Coordinated departmental activities to support sales objectives and enhance public image. - Crafted unified marketing strategy to engage diverse audiences and maximize revenue.
Marketing Specialist
Parque ExpoMarketing Specialist
Jun. 1999 - Apr. 2002Lisbon Area, Portugal- Played key role in rebranding and promoting Parque das Nações as a leading attraction. - Developed and marketed "Cartão do Parque" to enhance visitor experience. - Led targeted marketing initiatives to position the area as a must-visit destination.
Manager of Sponsoring Companies of the Exhibition (Marketing Dept.)
Parque EXPO 98, S.A.Manager of Sponsoring Companies of the Exhibition (Marketing Dept.)
Jan. 1998 - May. 1999Lisbon Area, Portugal- Managed collaboration and brand visibility for major sponsors at the exhibition. - Handled contractual obligations and supervised sponsor activities. - Liaised with leading sponsors to meet and surpass branding goals. - Enhanced skills in project management and stakeholder engagement in a dynamic setting.
Product Management Trainee
Millennium bcpProduct Management Trainee
Apr. 1994 - Dec. 1997(Ex. Banco Português do Atlântico) - Collaborated with product managers on credit products management. - Experienced a major banking merger, adapting to industry changes. - Gained insights into financial trends and the value of innovation for success.
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