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Work Background
Hexagon IntelligenceClient Service Senior Consultant
Jan. 2022Lisbon, Portugal- Blend expertise in Marketing Strategy and Customer Service/CX to enhance client experiences and satisfaction.
- Craft and execute innovative digital marketing strategies, leveraging analytical insights.
- Build and maintain strong client relationships, leading projects for measurable success.
- Manage online reputation for clients, ensuring their digital presence positively reflects their brand and resonates with their audience, thereby safeguarding their reputation and fostering trust and credibility.
Performance SalesDigital Strategist & Project Manager
Jan. 2021 - Dec. 2021Lisbon, Portugal- Designed and executed comprehensive digital strategies to meet client objectives.
- Applied hands-on project management, ensuring efficient execution.
- Led collaborative efforts to drive client satisfaction and agency success.
Performance SalesBusiness Developer & Digital Strategist
Mar. 2017 - Dec. 2020Lisbon Area, Portugal- Drove growth through new business development and tailored digital strategies.
- Utilized data analytics and market insights to enhance online visibility and user engagement.
- Collaborated with clients to align strategies with business objectives.
SanofiTrade Marketing Manager
Nov. 2013 - May. 2015Lisbon Area, Portugal- Defined and implemented Trade Marketing Plans for Sanofi CHC Brands Portfolio.
- Led efforts to execute targeted marketing strategies for increased visibility and availability.
- Collaborated closely with internal teams and external partners for successful implementation.
Novartis Consumer HealthTrade Category Manager
Jan. 2011 - Oct. 2013Sintra, Portugal- Implemented and oversaw Trade Marketing Plans for Pharmacy Channel.
- Managed diverse range of OTC products, leading European Sell Out pilot-project.
- Made strategic decisions and conducted performance analysis for continuous improvement.
Ivity Brand CorpDeputy Director
Jan. 2009 - Dec. 2010Lisbon Area, PortugalOrganized institutional affairs and new business coordination.
- Oversaw internal and client events, leading the rebranding initiative project of the Sonae Group. - Integrated efforts to optimize business outcomes and enhance market presence.
- Coordinated Ivity's participation in creativity festivals and competitions, enhancing brand visibility and fostering innovation.
Oceanário de LisboaSales and Marketing Manager
May. 2002 - Dec. 2008- Defined and controlled annual Plan of Activities and Budget across multiple business areas.
- Coordinated departmental activities to support sales objectives and enhance public image.
- Crafted unified marketing strategy to engage diverse audiences and maximize revenue.
Parque ExpoMarketing Specialist
Jun. 1999 - Apr. 2002Lisbon Area, Portugal- Played key role in rebranding and promoting Parque das Nações as a leading attraction.
- Developed and marketed "Cartão do Parque" to enhance visitor experience.
- Led targeted marketing initiatives to position the area as a must-visit destination.
Parque EXPO 98, S.A.Manager of Sponsoring Companies of the Exhibition (Marketing Dept.)
Jan. 1998 - May. 1999Lisbon Area, Portugal- Managed collaboration and brand visibility for major sponsors at the exhibition.
- Handled contractual obligations and supervised sponsor activities.
- Liaised with leading sponsors to meet and surpass branding goals.
- Enhanced skills in project management and stakeholder engagement in a dynamic setting.
Millennium bcpProduct Management Trainee
Apr. 1994 - Dec. 1997(Ex. Banco Português do Atlântico)
- Collaborated with product managers on credit products management.
- Experienced a major banking merger, adapting to industry changes.
- Gained insights into financial trends and the value of innovation for success.
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