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Work Background
Teacher (Agile Methodologies)
ESPMTeacher (Agile Methodologies)
Jun. 2019 - Dec. 2021São Paulo, São Paulo, Brazil- Educated post-graduate students in foundational and advanced Agile methodologies, including Scrum, Kanban, Lean, and SAFe frameworks, enhancing their ability to apply these practices in diverse industries, by integrating real-world case studies and fostering industry collaboration; - Designed and executed interactive coursework that emphasized agile project management and team collaboration, directly contributing to the development of skills in backlog management, sprint planning, and stakeholder communication; - Fostered a practical understanding of agile transformation across various sectors by guiding students in applying Agile principles to case studies and collaborating with industry professionals to ensure the coursework's relevance and direct application to current market needs.
Head of Product
Alstra TechnologiesHead of Product
Oct. 2018 - Dec. 2024São Paulo Area, Brazil- Spearheaded the creation and execution of product strategy to deliver the company's value proposition, identifying competitive services and innovation opportunities on SaaS products; - Collaborated with the executive team to assess technology trends and platforms to enhance service delivery; - Spearheaded strategic planning to achieve business goals, prioritizing initiatives and setting timelines to deploy digital services relevant to clients; - Effectively communicated product strategy to investors, management, and stakeholders, ensuring alignment.
Teacher Specialist (Agile Methodologies and Product Management)
Digital House BrasilTeacher Specialist (Agile Methodologies and Product Management)
Oct. 2018 - Dec. 2021São Paulo Area, BrazilTaught foundational and advanced Agile practices, including Scrum, Kanban, Lean, and SAFe frameworks, to corporate students. Designed and delivered interactive coursework emphasizing real-world applications, agile project management, and team collaboration. Focused on developing skills in backlog management, sprint planning, and stakeholder communication. Guided students in applying Agile principles to case studies, fostering a practical understanding of agile transformation in various industries. Collaborated with industry professionals to ensure relevance and application of course material.
Director, Product Management, Digital Transformation and Agile Consulting
123 Ágil/ 123 AlphaDirector, Product Management, Digital Transformation and Agile Consulting
Jan. 2018São Paulo Area, BrazilProduct Management and Discovery, Strategic Planning and Digital Transformation across industries: pure tech companies (Microsoft, Uber, Digiage), e-commerce (Via, GPA, Dia, Carrefour), education (FTD Educação, Marista, PUC-PR), insurance (Sul América, Porto Seguro, Tempo Assist, Lojacorr), financial services (simpaul, DM Card, FortBrasil), HR Techs (Catho, BWG), healt tech (VaiBem), ESG industry (EuReciclo), and more: - Established a data-driven product culture by implementing best practices and tools, enabling rapid development of high-impact products with precision and efficiency. Leveraged data analytics to guide product decisions, minimizing time-to-market while ensuring product-market fit; - Spearheaded Agile Product Structure Setup and Product Discovery driving transformation inside and outside IT departments in multiple companies and sectors, aligning product vision with market needs; - Implemented OKR and Agile frameworks (planning and execution) for strategic release planning and measurable outcomes. Companies have been able to anticipate the achievement of results by up to 1 quarter; - Trained/ mentored 100+ product managers/ product owners on product vision and strategy, backlog management, stakeholder collaboration, cross-functional leadership, and customer vision integration; - Leveraged Design Thinking to integrate user feedback into product strategy, enhancing customer-centric innovation.
Director, Planning (E-Commerce B2C/B2B, Loyalty, Digital Wallet)
Brasil/CTDirector, Planning (E-Commerce B2C/B2B, Loyalty, Digital Wallet)
Sep. 2013 - Feb. 2017- Business Intelligence: management of BI department, leveraging business intelligence across all operations. Data analysis successfully increased sales in 23% and reduced cost of stock up to 20%; - Loyalty Management: Management of the stock and cost of the points, program breakage, management of the online product for the customer (mobile and desktop), redemption options (products, services, travel, vouchers, transfer to coalitions), customer satisfaction and program KPIs, crisis management, and integration with legacy systems. Reduction of program cost in two-digits, and increased 30% of customer satisfaction KPI; - New Clients/Project management: setup and project management of all new business/ new clients operations. Created process that reduced the setup time for new operations in 60%, and reduced the cost of development in 30%. - Client management: management of corporate clients relationship, translating clients needs inside the company, and being the point of contact for clients; - Business Unit management: incentive for new business in existing customers and CEO support for new customer acquisition. Acquired 4 new top brand clients in 1 year; - Development of digital wallet (VC+) in partnership with Visa, considering product conception, digital payment scenario and product specification, usually acting as a bridge between technical and business needs.
Senior Product Manager & Senior Project Manager
e.Bricks | Predicta & Guia da SemanaSenior Product Manager & Senior Project Manager
Jan. 2013 - Dec. 2013São Paulo Area, BrazilE-Bricks|Predicta - Senior Product Manager - Product management of Attract Ad Platform. Unified multiple solutions into a single product, improving the value proposition and sales support, reducing conversion time (B2B) by 30%. Spearheaded the brand definition, value proposition packing, pricing and operation process review. E-Bricks|Guia da Semana - Senior Project Manager - Setup and Project Management for NaCidade, a new Local Service product focused on Brazilian southern cities. Managed international team to launch a new product, ensuring that scope, costs and deadlines were met, and anticipating revenue acquisition by +1 month.
Sr. Product & Engineering Manager
EspalheSr. Product & Engineering Manager
Jan. 2012 - Dec. 2013São Paulo Area, Brazil• Responsible for Product & Development Team, developing all the online solutions for the clients, and the respective price estimation. Responsible for IndexSocial product development, a social analytics product for public usage; • Increased projects revenue in 70% creating clear policies for new RFPs, reduced time-to-market thru new process and proper documentation, and increased the client’s brand exposition up to 34X using new features on Facebook apps.
Product Consulting
Brasil/CTProduct Consulting
Jan. 2011 - Dec. 2011Rio de Janeiro Area, BrazilSupport for Business Development unit.
Product Marketing Manager
Yahoo!Product Marketing Manager
Jul. 2008 - Dec. 2012São Paulo Area, Brazil- Responsible for Yahoo! homepage and 6 other media products for 8 countries (web and mobile), all having double-digit annual growth. Launched a global product (Yahoo! homepage) for all Latam markets based on local top content partnerships (e.g .Estadão, Abril, El Universal, Discovery); - Increased mobile site traffic in 50%, and related revenue having 70% growth due new business opportunities created from Latin American markets prioritization for global mobile products adoption; - Created a mobile roadmap for media products for Latin America markets, considering the development of different user experiences (feature phones, iOS, Android), having attention to the compliance of local deals with mobile carriers and manufacturing partners (Samsung, Positivo); - Managed partnerships with Cybercafes networks on leading markets to reach new-to-the-net users, which became responsible for up to 15% of product results; - Immediate 40% revenue increase for media products, based on Ad inventory analysis and implementation of standard offerings for the whole portfolio. Increased traffic in 90% for strategic Yahoo! sites within 6 months after business case construction and implementation of custom global product for Latin American market; - Collaboration in multidisciplinary teams to define sales arguments and development of market solutions; - Elaboration of product marketing strategic plans through research (qualitative/ quantitative), competitive analysis, user engagement review and business plan.
Project Manager
AgênciaClickProject Manager
Sep. 2007 - Jun. 2008São Paulo Area, BrazilLed digital projects across various industries, including white-goods appliances, food, portals, magazines, and TV. Managed diverse areas such as e-commerce overhauls, hotsites, brand websites, data intelligence, value proposition assessments, lead generation for online subscriptions, and CMS platform development. Focused on driving results and delivering innovative digital solutions tailored to each industry.
Product Manager / Project Manager / AdOps Manager
iG/ iBestProduct Manager / Project Manager / AdOps Manager
Jan. 2000 - Aug. 2007Rio de Janeiro Area, BrazilProduct Manager (iBest Award) (report to CEO, local) • Product management of the eldest web award in the world, also acting as marketing manager (online/ offline), AdOps management (planning and execution of commercial packages) and event/ ceremony management. Developed the first web based voting process on Brazil, in compliance with independent Audit terms, being considered as a case among audit companies. Accumulated Positions Project Manager (iG/iBest, 2005 - 2006, report to Project Director /PMO, local) • Project planning, estimation, monitoring and risk identification, setting goals to align the product portfolio strategy. At the time of ISPs merge (iBest, iG and BrTurbo), key role activity on development, implementation and support of new product development methodology. Ad Operations Manager (iG/iBest, 2004-2005, report to Product Director, local) • Management of advertising deals, to assure the correct execution and delivery of contracted media. Revenue optimization of available Ad inventory by implementing process for audience analysis. International Operations Manager (iBest, 2000-2002, report to Product Director, local) • Overseas operations management (Brazil, Mexico and Spain), bringing optimization of local efforts and resources. Process implementation to guarantee a clear and continuous communication, to ensure the accomplishment of goals and responsibilities.

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