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Work Background
FreelanceFreelance Consultant | Business & Product Strategy for E-Commerce
Nov. 2024I specialize in helping e-commerce businesses to unlock the power of data and refine product strategies to drive growth, optimize customer experiences, and achieve operational excellence. With 10+ years of experience in business strategy, project management, and analytics, I provide tailored solutions that turn insights into action. Key Services:
- Data Strategy: Analyzing customer behavior, sales trends, and operational data to inform strategic decisions.
- Product Strategy: Crafting roadmaps to improve user experiences and align teams for successful product delivery.
- Business Growth: Creating data-driven strategies to improve performance and market positioning.
- E-Commerce Optimization: Enhancing workflows, conversion rates, and retention through data-driven approaches.
SunheroHead of B2C Sales
Sep. 2023 - May. 2024Barcelona, Cataluña, EspañaLed 3 sales teams (Inside Sales and Field Sales). 3 Team leaders + 18 sales executives. Drove hiring, onboarding, and process optimization initiatives to support high-performance sales operations.
Managed sales forecasting and implemented results-oriented strategies to achieve targets.
Fostered cross-functional collaboration with Product, HR, and Operations teams to align on business goals and streamline processes.
HeadoutGlobal Business Operations Manager
Sep. 2022 - Aug. 2023Barcelona, Cataluña, EspañaLed CRM, workflow, reporting, and task optimization to improve global Business team performance.
Established streamlined communication and process frameworks, enhancing team collaboration.
Designed onboarding and upskilling programs for the sales team.
Coordinated international projects with HQ and cross-functional teams (Product, Operations, Reservations, Marketing Legal).
Event Management
Petra - The local collectiveFounder & Chief Product Officer (CPO)
Jan. 2021 - Jun. 2023Petra Collective – A marketplace for sustainable and local Spanish fashion. - Designed, built and launched a marketplace featuring 60 Spanish brands and over 2,000 products, focusing on user-centric product design and the promotion of sustainable, local fashion.
- Led end-to-end product development: from conceptualization to execution, including website design, store operations, and API integrations to enhance functionality and scalability.
- Managed branding, financial planning, and sales strategy, aligning all business operations with the company’s vision for ethical and sustainable commerce.
- Designed and executed comprehensive digital marketing campaigns (social media, email marketing, Facebook Ads), resulting in increased user engagement and sales growth.
- Oversaw project management to ensure seamless delivery of product updates and alignment with market demands. Key Achievements: - Successfully created a seamless user experience that attracted a growing base of customers and partner brands.
- Built a scalable product infrastructure, ensuring operational efficiency and growth potential.
- Established Petra Collective as a trusted platform for sustainable and ethical fashion in the Spanish market.
Booking.comManager Commercial Operations Spain, France & Portugal
Jan. 2018 - May. 2021Lead 3 international teams. 3 team leaders + 30 executives. Strategic alignment: business goals, resources and customer needs. Service operations: effectiveness, capacity, quality.
Business analysis: supply chain growth, process improvements. Design, monitor and report on business objectives.
Booking.comPartnerships Manager
Jul. 2017 - Jan. 2018Strategic position for Western EMEA Region (+250 people). Implementation of the global strategy in the regional sales teams for supply growth.
Setting strategy, KPIs and targets together with the regional managers. Work closely with Product Teams to develop tools and procedures.
Project management: supply growth, retention, service model, partner segmentation
Monitoring main metrics
Booking.comSenior Account Manager
Jan. 2014 - Jun. 2017Leading a team of 6 account managers, top accounts and hotel chains for Northern region of Spain
Booking.comAccount Manager Hotels Spain
Feb. 2012 - Dec. 2013
lastminute.comMarket Manager
Jul. 2010 - Feb. 2012
Hotusa HotelsProduct Manager
Jan. 2010 - Jun. 2010
Hotusa HotelsTécnico de Marketing
Apr. 2008 - Nov. 2009
Hotusa HotelsAccount Manager
May. 2007 - Apr. 2008
Hotusa HotelsAgente Reservas
Feb. 2007 - Apr. 2007
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