Digicel JamaicaJunior Brand Manager (Digicel+, Ambassador Management, Sponsorship)
Apr. 2022 - Feb. 2024Kingston, JamaicaPlayed a pivotal role in Digicel+'s annual brand growth strategy, overseeing various facets such as go-to-market strategy, omni-channel marketing campaigns, lead generation, and analytics. Conducted thorough market research to inform data-driven marketing decisions, led cross-functional teams in successful product launches, and collaborated with agencies for effective social media campaigns. Emphasized marketing efficiency, by tracking response and conversion rates, managed a US$7M OpEx with prudent budget control, and developed comprehensive sponsorship strategies. Lead sponsorship events with strategic planning, promotion, and execution, aligning with the company's goals. Cultivated strong relationships with schools, football teams, and sports organizations to secure sponsorship opportunities. Negotiated and developed sponsorship agreements, by ensured terms were favorable and compliant with company policies. Instrumental in driving the sales cycle through the development, maintenance, and communication of marketing programs for various targets, product offers, and geographic areas. Reported on and analyzed marketing performance for campaigns, events, and activities, using insights to inform future strategies. Executed a tailored sponsorship strategy for Jamaican schoolboy football, creating innovative activation plans and continuously evaluating success through key performance indicators, making data-driven adjustments as necessary.