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Work Background
SportsMax, Trend Media, LOOP (Digicel Group)Marketing Manager
Sep. 2024Kingston, JamaicaUnified Marketing Vision: Spearhead marketing initiatives for SportsMax, Trend Media, LOOP, and Game Nation, unifying efforts to elevate brand presence, retain existing customers and drive customer acquisition .
Revenue Optimization: Focus on omni-channel campaigns and data-driven marketing techniques that enhance brand positioning, customer retention, and ROI across digital platforms.
Stakeholder Collaboration: Partner with cross-functional teams and senior stakeholders to align marketing objectives with company growth goals and customer insights.
Sportsmax Limited (Digicel Group)Marketing Manager
Jan. 2024 - Aug. 2024Kingston, JamaicaTeam Leadership: Led a team of eight to execute a comprehensive brand growth strategy across SportsMax, SportsMax App, and CEEN, expanding brand reach and fostering audience engagement.
Brand Strategy Development: Implemented targeted strategies integrating digital and traditional media, increasing brand awareness and enhancing SportsMax's positioning in sports entertainment.
Cross-Platform Integration: Directed high-impact campaigns across the SportsMax ecosystem, driving user acquisition and maximizing digital presence in the Caribbean.
Digicel JamaicaJunior Brand Manager (Digicel+, Ambassador Management, Sponsorship)
Apr. 2022 - Mar. 2024Kingston, JamaicaPlayed a pivotal role in Digicel+'s annual brand growth strategy, overseeing various facets such as go-to-market strategy, omni-channel marketing campaigns, lead generation, and analytics. Conducted thorough market research to inform data-driven marketing decisions, led cross-functional teams in successful product launches, and collaborated with agencies for effective social media campaigns. Emphasized marketing efficiency, by tracking response and conversion rates, managed a US$7M OpEx with prudent budget control, and developed comprehensive sponsorship strategies. Lead sponsorship events with strategic planning, promotion, and execution, aligning with the company's goals. Cultivated strong relationships with schools, football teams, and sports organizations to secure sponsorship opportunities. Negotiated and developed sponsorship agreements, by ensured terms were favorable and compliant with company policies. Instrumental in driving the sales cycle through the development, maintenance, and communication of marketing programs for various targets, product offers, and geographic areas. Reported on and analyzed marketing performance for campaigns, events, and activities, using insights to inform future strategies. Executed a tailored sponsorship strategy for Jamaican schoolboy football, creating innovative activation plans and continuously evaluating success through key performance indicators, making data-driven adjustments as necessary.
Digicel JamaicaMarketing Executive
Jul. 2019 - Mar. 2022Kingston• Lead and execute all elements of Digicel+ Fibre-to-the-Home and fixed wireless service plans spanning
from awareness, engagement, conversion and retention with direct oversight of Paid and Owned channels, planning strategy, design, execution and measurement.
• Lead campaigns and sponsorship events with strategic planning, promotion, execution and follow up.
• Discover, negotiate and secure new relationships that will enable successful partnerships between local and overseas organizations and the Digicel Foundation.
• Brief, develop and implement 360˚ digital marketing plans to deliver revenue uplift in the Mobile and Digicel+ customer segments. • Managed aspects of marketing including agency partners and internal stakeholders todeliver best in class creative and flawless execution across multiple channels, which may include: TVC, Digital, Social,
Radio, OOH, Partnership, Ambassadors/Influencers and Brand Experience.
• Manage the development of reporting, post campaign reports to identify key learnings and measure effectiveness against defined and aligned KPIs.
• Supervise budget forecasting, reporting and accounting,managing the full marketing budget. • Identify brand ambassadors/influencers, negotiate contracts and planning their activation strategy. • Key member of the team responsible for the brand's voice, personality and guidelines across all platforms.
Digicel JamaicaSponsorship Executive
Sep. 2017 - Jun. 2019Kingston, Jamaica• Execution of Group wide Sponsorship Strategy in Jamaica • Activate all local sponsorships in Jamaica utilising contracted rights and ensuring optimum delivery and return for Digicel against strategic priorities.
• Support DCL delivery activation of regional sponsorships when in Jamaica Hub (for example - WICB, CPL, Usain Bolt, NBA) utilising contracted rights and ensuring optimum delivery and return for Digicel against strategic priorities.
• Prepare measurement and evaluations of all sponsorship activations
• Build a strong working relationship with all Jamaica sponsorship rights holders guaranteeing delivery of all contracted rights and activations.
• Managed the Digicel 5K Run project and other sponsorship properties.
Digicel JamaicaMarketing Coordinator
Jun. 2016 - Aug. 2017● Assisted with the planning, coordinating, executing of all sponsorship events
● Credited with providing useful post-event evaluation of sponsorship activities
● Main liaison between Digicel and external vendors, ensuring timely transaction processing
● Ensured that all teams stayed within budget for specific events
Digicel Jamaica Special Projects Team Lead
Jul. 2015 - May. 2016● Led the planning, coordinating, executing and evaluating of the Digicel Grand Prix and Digicel 5K events.
Sagicor Group Jamaica LimitedSpecial Projects Team Lead
Dec. 2013 - Apr. 2015Kingston Jamaica● Supported budgeting, planning and execution of events for the Sagicor Group of Companies
● Assisted in the planning and execution of the Sagicor Sigma Corporate Run
● Planned and managed the execution of the Sagicor/JTA Primary Championship
Pocket Rocket FoundationAdministrator
Oct. 2012 - Sep. 2021• Lead the selection process for scholarship recipients. Organized distribution of funds to scholarship recipients and ensured adherence to criteria for scholarship.
• Organized events including the Shelly Ann Fraser Pryce Christmas Treat and other community initiatives.
St. Thomas Parish LibraryAccounting Clerk
Nov. 2002 - Mar. 2005Morant Bay St. ThomasPrepared financial books and statements. Prepared payroll. Prepared income and expenditure reports and other required duties. Supervised staff on weekends.
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